For their first nine years, Air units were celebrated for performance viability and tuned for optimal volume for a particular activity. Still, Nike’s most dynamic tool remained hidden in plain sight. That changed in ’87, when Air went visible, nailing the emotive tenor of the time.

What had once been conceived as a simple technical component became a critical element of design language — visible Air was an object of desire, with a beauty all its own.

Here are three more examples of design and manufacturing ingenuity that have helped to continually reinvent Air, ensuring its long-term vitality.

Reinventions of Air Max require striking a deft balance between stability and experience. Creating the softest sensation, provided by the latest Air Max 720, is achieved by pushing the limits of material and architecture. In this case, the Air-Sole doesn’t just offer a big bounce, it cradles the foot for support. Wearers can’t wobble, otherwise the intention of comfort stumbles. 

Part of the equation is solved by going big — made possible by an inventive split-seam construction that allows an Air-Sole’s walls to form a large geometry without losing structural integrity.

How blow molding works
First, TPU pellets are fed into a heated barrel. A rotating screw shears the pellets until they liquefy. Once the material is viscous, it’s forced into a mold (much like squeezing toothpaste into a tube) that is the shape of the final desired part. The plastic cools and is ejected from the machine as a finished component. 

When Nike eliminated SF6, the business pivoted from blow molding to thermoforming with microlayer sheets. The same designs that were created through blow molding have been replicated with thermoforming, providing a seamless transition for Nike’s consumers, and still under the Max Air moniker.

This is an outer swept pinch (OSP). It’s a ridge of TPU that’s durable and reliable enough to connect an Air bag to the bite line of a shoe’s upper. When Nike invented the OSP, it made the 2016 Nike Air VaporMax Flyknit possible — the first foam-, rubber- and glue-free Air unit. Before that, all Nike Air shoes required elements such as foam or TPU rands to connect the Air unit to the upper, which added weight and diminished the soft, bouncy, flexible sensation of Air. 

Three reasons the outer swept pinch is essential 

1. The OSP provides a thicker, more rigid frame to build a bag on, while still allowing the bag’s flexibility to shine (similar to how a tennis racquet’s stiff perimeter supports its bouncy strings).
2. The ridge allows designers to use large, unconstrained air chambers and to shape the top side of the Air-Sole to conform to the foot — an exceptionally difficult task.
3. An OSP’s parting and forming lines can be hidden, making the connection between bag and upper appear seamless.