Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun. It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.
On March 26, 2017, we observe Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.
To celebrate, a mix of retros, remixes and innovations will release through the month of March. This fresh line-up of Air, including the long-awaited Nike Air VaporMax, proves the potential of Air has never been stronger at Nike.
Nike Air Max 1 Anniversary
It’s the Air Max that started it all. Originally released in 1987, the Air Max 1 introduced the world to visible Nike Air cushioning. The Tinker Hatfield design was first released in three iconic colorways, including these classic white, red and grey and white, blue and grey combos. The icon returns with its coveted shape.
Women’s Nike Air Max Jewell (Retail: 3.8)
Inspired by the Air Max Plus, the Nike Air Max Jewell is the second ever women’s-only Air Max model.
Nike Air Max 90 Ultra Flyknit (Retail: 3.2)
The Air Max 90 OG is quickly recognized, especially in its vibrant Infrared color. In the Air Max 90 Flyknit, two new innovations make this icon lighter: a Flyknit upper which also increases flexibility, and a cored-out midsole that decreases weight and increases comfort.
Nike Air Max 1 atmos Elephant
The Air Max 1 atmos was the undisputed winner of the Air Max Day 2016 Vote Back campaign. The collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the “Zoo Pack,” released in 2007.
Nike Air Max LD-Zero
Created for Air Max Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixes a clean upper inspired by the 70s-era Nike LD1000 and the Boston with the 360 Air Max unit that debuted in 2006 and was updated for the Air Max 2014. The result is an original design that merges classic style with modern comfort.
Nike Air Max 1 Master
A combination of materials curated from the most coveted styles in Air Max history, this 30th anniversary edition of the Air Max 1 is many grails in one. Materials include original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.
Nike Air Max 1 Ultra 2.0 LE
To celebrate 30 years of Air Max 1, the Air Max 1 Ultra 2.0 arrives. Recognized as the most innovative Air Max 1 to date, cored-out ultra-tooling helps make it one of the lightest Air Max models ever. The “3.26” placed on the tongue marks the anniversary of the original.
Nike Air VaporMax (Retail: 3.26)
Welcome to the rebirth of Air. With a flexible Flyknit upper atop a radically reinvented Air cushioning system, the Nike Air VaporMax reignites the Air Revolution, declaring in no uncertain terms that the state of Air is once again State of the Art.
More to come on these silhouettes, along with a few surprises, to celebrate this iconic anniversary. To follow the releases check out Nike+ SNKRS.
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all.
Want It All is about working hard, playing with confidenc...
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
It's now available on nike.com/nikeid.
It's now available on the Nike App, nike.com and at select retailers.
This one-of-a-kind shoe was made from two SB51 game-winning footballs....
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.
Hong Kong’s Wonder Kid shares his resolve and inspires ev...