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Air Max Con to Debut in Hong Kong, Tokyo and New York City

With the third annual Air Max Day (Saturday, March 26) just around the corner, fans of the iconic sneakers are invited to celebrate at the first-ever Air Max Con.

The multi-day, multi-location sneaker convention — held this week in Hong Kong, Tokyo and New York City — will bring sneaker lovers together on an epic journey through the heritage, design and innovation stories of Air Max. They can step into the shoes of a designer at the NIKEiD Studio, meet the Masters of Air (through a film detailing the tales of nine of the world’s most devoted Air Max collectors), explore the newest HTM collaboration in the H-T-M Kitchen and share their experiences with the sneaker community. 

Hong Kong

Air Max Con Hong Kong will be located at 2 Lower Albert Road, Central, Hong Kong. It will be open to the public (via walk in) March 24 to 26 from 11am to 9pm and on March 27 from 11am to 6pm. To secure entry, members can register here.


Air Max Con Tokyo will be located at 1F/B1F, 6-4-1, Jingumae, Shibuya-ku, Tokyo. It will be open to the public (via membership) March 23 to 25 from 11:30am to 9pm. On Air Max Day, Saturday, March 26, it will be open from 10am to 10pm. To secure entry, members can register here.

New York

The Air Max Con New York City will be located at 550 Washington Street in Manhattan. It will be open to the public (via membership) from 2pm to 10pm on March 24 and March 25. On Air Max Day, Saturday, March 26, it will be open from 12pm to 8pm.

To secure entry to Air Max Con New York City, members can register here.

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