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A Playful Collection: Converse Reunites with Comme Des Garçons

On May 28, Converse will launch the Comme des Garçons PLAY for Converse Pro Leather collection globally. Building on the notable success of two previous collaborations, Converse reunites with fashion authority Comme des Garçons to create four new styles of the iconic Converse Pro Leather sneaker.

Comme des Garçons PLAY, a casual, streetwear-influenced line from the avant-garde Japanese label founded by Rei Kawakubo, adds the Pro Leather to its design repertoire, creating a new take on the sneaker that debuted in 1976 as a performance basketball shoe and has since evolved into an iconic lifestyle sneaker.

Comme des Garçons’ Kawakubo designed the collection with PLAY’s signature quirky heart-with-eyes logo to create four new sporty versions of the iconic Converse Pro Leather. For this collection, a new all-over PLAY logo pattern was placed randomly to make each sneaker unique in design. The playful pattern celebrates the creative, irreverent sprit that is synonymous with both the Converse and Comme des Garçons brands.

The Comme des Garçons PLAY for Converse Pro Leather is available in Milk and Black Mid and Ox silhouettes. All styles will be available on Dover Street Market’s website and at the Comme des Garçons NYC store starting May 28, in Paris and London starting June 1 and at Comme des Garçons stores in Tokyo and throughout Asia starting June 21 for a suggested retail price of $130-$140.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.

Lacy Pica                                                                                                                                                   Converse                                                                                         646-563-7830 / lacy.pica@converse.com                                  

Kelly Ricci HL Group 646-460-8907 / kricci@hlgrp.com