Semi-finalists in the last two major tournaments, England’s women head to France ranked among the world’s elite. Its talented players, including Fran Kirby, Lucy Bronze, Toni Duggan and captain Steph Houghton, assure a confident style of play that has rallied the nation behind them.
The Lionesses' new kits, both home and away, progress the English Football Association’s aesthetic and tie the team to the country at large.
“It is great to see kits designed specifically with us in mind," says Kirby. "The home kit is really classic, while the pattern of the away is exciting and new."
A fresh take on the traditional white kit, the 2019 England Women’s home look is accented by dark red cuffs. “The flood-white look gives an aura of strength and purity. This minimalism translates as sophistication and confidence — perfect for this team,” says Cassie Looker, Nike Women’s Football Apparel Lead.
The socks debut a custom hand-drawn print for the Lionesses highlighting specific flora native to the counties and regions of England. “The common poppy, primrose, rosebay willowherb, wood anemone, spring gentian, Nottingham catchfly and traditional rose intermingle with the hop to form a floral pattern that represents the entire country,” explains Looker.
Though used sparingly on the home kit, this pattern forms the basis, covering both shirt and socks, for a brilliant new articulation of England’s classic red away strip. Rendered in a dark red crush, a darker shade exclusively for the women’s team, the kit incorporates the St. George’s Cross on the shirt and a unique dark red crush-colored crest exclusive to the Lionesses.
“We have gone close a couple of times now and the response has been amazing," says captain Houghton. "It feels like there is genuine momentum behind the team, bigger and bigger with each major tournament we play, and another successful summer can really help push women’s football to the next level."
The 2019 England Women’s Collection also includes an anthem jacket, training apparel and an off-pitch collection.