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"Sports Allegory" by Jean Paul Goude features French players Kylian Mbappé, Ousmane Dembelé, Samuel Umtiti and Sakina Karchaoui, along with designer Simon Porte Jacquemus, rapper Niska and actress Oulaya Amamra.
"This is the image of a new French generation without limit, without complex, united towards a common future," says the artist of the piece.
It has been said that a football team represents a way of being.
In France, this notion holds true. Les Bleus, as the country’s national team is colloquially known, are a vibrant representation of French sensibility. The team holds tradition and dynamism in equal esteem, and so do its fans. Need evidence? Just find footage of the 80,000 tricolore waving supporters who celebrated emerging star Kylian Mbappé’s first international goal (the cap to a 4-0 victory that positioned Les Bleus atop their qualifying group for Russia) on August 31, 2017. Within the moment, France’s strong tradition and brazen future coalesced — defining the contemporary culture of Les Bleus.
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Both home and away kits incorporate a tricolore tape at the back of the neck and an internal badge reading “Nos Differences Nous Unissent” (Our Differences Unite Us). The phrase, which is housed in a hexagon (the geometric shape of France), celebrates the cultural mix of the French squad and the cities, towns and suburbs supporting the team.
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The home kit features a sophisticated placket collar.
For 2018, the French Football Federation (FFF) collection draws from this cultural duality to celebrate an enduring symbol of national pride, the tricolore, with modern flare. “The way the French express patriotism is through the flag and we wanted to celebrate how the bleu, blanc and rouge brings people together,” explains Pete Hoppins, Nike Football Apparel Senior Design Director.
The articulation of the flag is filtered through another element of French convention: famously elegant style. On the home kit, which recreates the tricolor from head to toe, a sophisticated placket collar carries a button embossed with the national motto, “Liberté, Egalité, Fraternité.” For Hoppins, the combination of color and tailoring forms a “lethal elegance” befitting the current squad.
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At first glance, the away shirt appears plain white. However, close inspection reveals a subtle red and blue hyper-speckle knit through the body.
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The 2018 France away shirt deconstructs the tricolore.
If the home kit is a direct celebration of the flag, the away kit serves as its deconstructed counter. At first glance, the shirt appears plain white. However, close inspection reveals a subtle red and blue hyper-speckle knit through the body. “We pushed the boundaries of knitting technology and unlocked the unique possibilities of yarns, colors and fabrics. The result is stunning,” says Hoppins.
A cultural legacy of pushing boundaries is also communicated by new custom numbers that honor the country’s art deco architecture and in other garments in the 2018 FFF collection. The pre-match attire is highlighted by a warm-up shirt that features the iconic Mariniere blue and white stripe, a design long synonymous with French fashion.
The pre-match attire is highlighted by a warm-up shirt that features the iconic Mariniere blue and white stripe.
Another intriguing feature of the collection comes through careful consideration of the singing of the French anthem, “Le Marseillaise.” When the team takes the pitch, the players will line up to form the tricolore through evenly distributed red, white and blue anthem jackets.
The 2018 French Football Federation collection is available April 5 on nike.com and at select retailers.
The 2018 French Football Federation collection features Fast Fit Vaporknit kits to facilitate speed through performance and aesthetic.