Nike News

Nike Launches LeBron James “Rise” Campaign

October 24, 2010 – A new multi-media campaign features reigning two-time NBA MVP LeBron James speaking in his own voice.

LEBRON 8 built for cushioning, comfort, control

September 29, 2010 – The LEBRON 8 is built on a basketball specific Max Air 360 unit - combined with Flywire technology - for the ultimate cushioning with lightweight comfort and lockdown control.

Limited-edition styles of Air Max LeBron VII released

September 26, 2009 – Nike introduced the last in a series of limited-edition styles of the new Nike Air Max LeBron VII.

London Limited-Edition Air Max LeBron VII Released

September 20, 2009 – Nike introduced the limited-edition London shoe, the eighth in a series of limited-edition styles of the new Nike Air Max LeBron VII.

Nike, LeBron James introduce the Air Max LeBron VII

August 07, 2009 – The Air Max LeBron VII is designed to deliver maximum comfort and stability.

LeBron James and Nike team up for world tour

July 28, 2009 – Tour will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII.

Nike Delivers Lebron James His Lightest Shoe Yet

April 17, 2009 – Designed with James’ playoffs needs in mind, the Nike Zoom Soldier III is the lightest shoe designed for James to date with this Nike Zoom Soldier series becoming LeBron’s perennial playoff footwear.

Nike Prepares for Global Launch of Zoom LeBron VI

October 29, 2008 – LeBron James' Sixth Signature Shoe Has On and Off-Court Versatility

Nike Donates Basketball Courts and Opens Store in New Orleans

February 14, 2008 – Nike Celebrates NBA All-Star Weekend and a Long-term Commitment to Rebuilding New Orleans Through Sport

Nike, Lebron James Celebrate Zoom LeBron V

October 30, 2007 – In an inspiring new campaign, LeBron challenges himself and the next generation of basketball players to keep working to be as good as they can be.

"The Lebrons" Marketing Campaign Returns

October 26, 2006 –

Nike Issues New Year's Challenge

January 26, 2006 – Track Maria Sharapova, LeBron James and More at www.nikeplus.com.

Nike announces LeBron James Asia Tour summer 2005

July 07, 2005 –

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