Nike News

LeBron James and Nike team up for world tour

July 28, 2009 – Tour will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII.

Nike Delivers Lebron James His Lightest Shoe Yet

April 17, 2009 – Designed with James’ playoffs needs in mind, the Nike Zoom Soldier III is the lightest shoe designed for James to date with this Nike Zoom Soldier series becoming LeBron’s perennial playoff footwear.

Nike Prepares for Global Launch of Zoom LeBron VI

October 29, 2008 – LeBron James' Sixth Signature Shoe Has On and Off-Court Versatility

Nike Donates Basketball Courts and Opens Store in New Orleans

February 14, 2008 – Nike Celebrates NBA All-Star Weekend and a Long-term Commitment to Rebuilding New Orleans Through Sport

Nike, Lebron James Celebrate Zoom LeBron V

October 30, 2007 – In an inspiring new campaign, LeBron challenges himself and the next generation of basketball players to keep working to be as good as they can be.