Nike News

LeBron James Spreads a Message of Inspiration and Self-Belief on China Tour

September 13, 2016 – The NBA superstar’s 12th annual China tour focuses on inspiring fans and growing the game of basketball.

Congratulations, Cleveland

June 19, 2016 – A video, titled "Believe," was created in celebration of the historic first championship for Cleveland and the first for the city in over 50 years.

Always Believe

June 19, 2016 – In celebration of Cleveland's title victory, the Nike Zoom LeBron Soldier 10 iD will launch exclusively in colors worn by James during the finals.

LEBRON 13 Elite Designed for James’s Championship Quest

March 15, 2016 – LeBron James will wear an evolved version of his 13th shoe, featuring a Kurim cage upper, full-length bootie and additional hexagonal Zoom Air-sole units.

Nike Expands on FlyEase Entry System

March 14, 2016 – The FlyEase entry system has gone from supporting a single silhouette to incorporation in a full family of basketball and running shoes: The LeBron Soldier 9, Pegasus 32 and Flex Run.

Nike Celebrates Sport Royalty in Toronto

January 29, 2016 – Introducing five basketball shoes inspired by Toronto's royal origins — all featuring decorative badging commemorating athlete achievements.

LeBron James Podcast: Akronite Philosophy

January 14, 2016 – New podcast explores LeBron’s deep-rooted Midwestern values.

Nike Unwraps FlyEase For Kids

December 30, 2015 – Nike extends FlyEase, the easy-entry shoe design, to young athletes with the new LeBron Zoom Soldier 8 FlyEase.

Introducing the LEBRON 13 Balance Shoe

November 06, 2015 – A tribute to prioritizing balance on and off-court, this new LEBRON 13 colorway is available beginning December 1.

Nike Honors LeBron James’s 25K-Point Milestone

November 02, 2015 – Nike celebrates LeBron James exceeding the 25,000 point mark, placing him within the top 20 list of all-time leading scorers.

Exclusively for Kids: The Nike Air Akronite

October 29, 2015 – Five colorways of LeBron James’s signature lifestyle shoe arrive early next month, just for young athletes.

The Akronite: LeBron James

October 07, 2015 – Poet Lemon Andersen honors James and his hometown with an inspiring tribute.

LEBRON 13: Built for Explosiveness

September 27, 2015 – The fluid mix of LeBron James’s power and speed inform the key performance features of his thirteenth signature shoe.

LeBron James Helps Bring RISE 2.0 Initiative to a Close

August 18, 2015 – LeBron James returns to Asia to take part in Nike’s RISE 2.0 initiative.

Paul George Kicks off Nike's Summer Basketball Tours

July 21, 2015 – George visits Asia to participate in the 2015 Nike RISE Tour to inspire youth through basketball. His trip covered both China and the Philippines.

The FlyEase Journey

July 13, 2015 – Video captures the exceptional story behind Nike FlyEase: an easy-entry footwear system designed by Tobie Hatfield to help athletes of all abilities and ages perform better.

Make a Splash With LeBron and Kobe: The Summer Time Fun Pack Exclusive For Kids

May 13, 2015 – Special edition Nike basketball kicks for kids who love summer.

Pastel Hues and Modern Graphics Inspire the Nike Basketball Easter Collection

March 17, 2015 – Special editions of the KOBE X, KD7, KYRIE 1 and LEBRON 12 feature an unexpected clash of fashion-forward graphics mixed with seasonal pastels that debut April 2.

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