September 08, 2017 Introducing the LEBRON 15 “This is my favorite shoe to date,” says LeBron James. “The performance benefits and sophisticated look make this shoe a force on and off the court.”
December 25, 2016 First Look: LeBron 14 LeBron James debuts his latest signature shoe, the LeBron 14.
September 13, 2016 LeBron James Spreads a Message of Inspiration and Self-Belief on China Tour The NBA superstar’s 12th annual China tour focuses on inspiring fans and growing the game of basketball.
June 19, 2016 Congratulations, Cleveland A video, titled "Believe," was created in celebration of the historic first championship for Cleveland and the first for the city in over 50 years.
June 19, 2016 Always Believe In celebration of Cleveland's title victory, the Nike Zoom LeBron Soldier 10 iD will launch exclusively in colors worn by James during the finals.
March 15, 2016 LEBRON 13 Elite Designed for James’s Championship Quest LeBron James will wear an evolved version of his 13th shoe, featuring a Kurim cage upper, full-length bootie and additional hexagonal Zoom Air-sole units.
March 14, 2016 Nike Expands on FlyEase Entry System The FlyEase entry system has gone from supporting a single silhouette to incorporation in a full family of basketball and running shoes: The LeBron Soldier 9, Pegasus 32 and Flex Run.
January 29, 2016 Nike Celebrates Sport Royalty in Toronto Introducing five basketball shoes inspired by Toronto's royal origins — all featuring decorative badging commemorating athlete achievements.
January 14, 2016 LeBron James Podcast: Akronite Philosophy New podcast explores LeBron’s deep-rooted Midwestern values.
December 30, 2015 Nike Unwraps FlyEase For Kids Nike extends FlyEase, the easy-entry shoe design, to young athletes with the new LeBron Zoom Soldier 8 FlyEase.
November 06, 2015 Introducing the LEBRON 13 Balance Shoe A tribute to prioritizing balance on and off-court, this new LEBRON 13 colorway is available beginning December 1.
November 02, 2015 Nike Honors LeBron James’s 25K-Point Milestone Nike celebrates LeBron James exceeding the 25,000 point mark, placing him within the top 20 list of all-time leading scorers.
October 29, 2015 Exclusively for Kids: The Nike Air Akronite Five colorways of LeBron James’s signature lifestyle shoe arrive early next month, just for young athletes.
October 07, 2015 The Akronite: LeBron James Poet Lemon Andersen honors James and his hometown with an inspiring tribute.
September 27, 2015 LEBRON 13: Built for Explosiveness The fluid mix of LeBron James’s power and speed inform the key performance features of his thirteenth signature shoe.
August 18, 2015 LeBron James Helps Bring RISE 2.0 Initiative to a Close LeBron James returns to Asia to take part in Nike’s RISE 2.0 initiative.
July 21, 2015 Paul George Kicks off Nike's Summer Basketball Tours George visits Asia to participate in the 2015 Nike RISE Tour to inspire youth through basketball. His trip covered both China and the Philippines.
July 13, 2015 The FlyEase Journey Video captures the exceptional story behind Nike FlyEase: an easy-entry footwear system designed by Tobie Hatfield to help athletes of all abilities and ages perform better.