collaborations The Student Becomes the Teacher: How LeBron James Finalized His Collaborative Collection with John Elliott August 01, 2018 – Comprising a selection of modular apparel and the all-new Nike LeBron James x John Elliott Icon QS sneaker, the collection releases August 4 in North America.
Introducing the LEBRON 15 September 08, 2017 – “This is my favorite shoe to date,” says LeBron James. “The performance benefits and sophisticated look make this shoe a force on and off the court.”
First Look: LeBron 14 December 25, 2016 – LeBron James debuts his latest signature shoe, the LeBron 14.
LeBron James Spreads a Message of Inspiration and Self-Belief on China Tour September 13, 2016 – The NBA superstar’s 12th annual China tour focuses on inspiring fans and growing the game of basketball.
Congratulations, Cleveland June 19, 2016 – A video, titled "Believe," was created in celebration of the historic first championship for Cleveland and the first for the city in over 50 years.
Always Believe June 19, 2016 – In celebration of Cleveland's title victory, the Nike Zoom LeBron Soldier 10 iD will launch exclusively in colors worn by James during the finals.
LEBRON 13 Elite Designed for James’s Championship Quest March 15, 2016 – LeBron James will wear an evolved version of his 13th shoe, featuring a Kurim cage upper, full-length bootie and additional hexagonal Zoom Air-sole units.
Nike Expands on FlyEase Entry System March 14, 2016 – The FlyEase entry system has gone from supporting a single silhouette to incorporation in a full family of basketball and running shoes: The LeBron Soldier 9, Pegasus 32 and Flex Run.
Nike Celebrates Sport Royalty in Toronto January 29, 2016 – Introducing five basketball shoes inspired by Toronto's royal origins — all featuring decorative badging commemorating athlete achievements.
LeBron James Podcast: Akronite Philosophy January 14, 2016 – New podcast explores LeBron’s deep-rooted Midwestern values.
Nike Unwraps FlyEase For Kids December 30, 2015 – Nike extends FlyEase, the easy-entry shoe design, to young athletes with the new LeBron Zoom Soldier 8 FlyEase.
Introducing the LEBRON 13 Balance Shoe November 06, 2015 – A tribute to prioritizing balance on and off-court, this new LEBRON 13 colorway is available beginning December 1.
Nike Honors LeBron James’s 25K-Point Milestone November 02, 2015 – Nike celebrates LeBron James exceeding the 25,000 point mark, placing him within the top 20 list of all-time leading scorers.
Exclusively for Kids: The Nike Air Akronite October 29, 2015 – Five colorways of LeBron James’s signature lifestyle shoe arrive early next month, just for young athletes.
The Akronite: LeBron James October 07, 2015 – Poet Lemon Andersen honors James and his hometown with an inspiring tribute.
LEBRON 13: Built for Explosiveness September 27, 2015 – The fluid mix of LeBron James’s power and speed inform the key performance features of his thirteenth signature shoe.
LeBron James Helps Bring RISE 2.0 Initiative to a Close August 18, 2015 – LeBron James returns to Asia to take part in Nike’s RISE 2.0 initiative.
Paul George Kicks off Nike's Summer Basketball Tours July 21, 2015 – George visits Asia to participate in the 2015 Nike RISE Tour to inspire youth through basketball. His trip covered both China and the Philippines.
