just do it

A Marathon at Age 81? Why Not?

October 06, 2018 – This New York runner's self-belief exemplifies the Just Do It spirit of achieving your craziest dreams.

just do it

Eliud Kipchoge Challenges Runners to Dream Bigger

September 15, 2018 – “Fastest Ever,” the latest film in the Just Do It collection, celebrates the world’s top marathoner and his quest to push the limits of running.

just do it

A Rallying Cry for Female Athletes

September 11, 2018 – The new Just Do It film, “Rallying Cry” testifies to the power of female determination in sport.

just do it

Caster Semenya Proves Believing In Yourself Pays Off

September 10, 2018 – This new film celebrates the tenacious spirit and strength of an athlete breaking barriers and writing her own story.

just do it

A Crazy Dream Becomes Reality When You Just Do It

September 05, 2018 – To mark the 30th anniversary of the “Just Do It” rally cry, the second film in the JDI series showcases a group of incredible athletes, pro and amateur, who leverage the power of sport to move the world forward. Go to nike.com/justdoit for more details.

nike women's

Women and Sport: Unstoppable Together

August 31, 2018 – The Nike Just Do It film “Juntas Imparables” portrays the strength and confidence of Mexican women and demonstrates how sport can overcome any obstacle.

The Who's Who of Nike's "Run It"

January 26, 2018 – Many of Korea's top athletes make an appearance in Nike's latest film that highlights the power of sport to instill the confidence to break rules and forge an individual path.

Boxer Rex Tso Stars in Latest “Just Do It” Film

September 27, 2017 – Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.

Da Da Ding

July 10, 2016 – Nike inspires young Indian women to embrace sport via a new Just Do It campaign featuring top female Indian athletes.

Just Do It Motivates Argentines to Do Better Under Pressure

December 14, 2015 – “A mover el culo” takes on new meaning in Argentina as Nike inspires all Argentines to move their butts.

Just Do It Inspires in South Korea

November 12, 2015 – Nike’s Just Do It campaign in South Korea inspires over 9,800 South Korean teens.

Young-Pyo Lee Says Your Voice Matters

September 03, 2015 – South Korea National Team Heads into 2018 Qualifications with the voice of Young-Pyo Lee Backing Them.

Just Do It Urges South Korean Kids to Play Loud

August 25, 2015 – Nike inspires South Korea’s kids to challenge expectations, embrace sports and Just Do It.

New “Just Do It” Campaign in South Korea Champions Sports for Today's Youth

September 04, 2014 – JDI unveil kicks off two-month-long sports journey with Nike Festival of Sports and We Run Seoul.

Ovechkin Tells The World How He Plays Russian

December 12, 2013 – As an extension of Nike’s new ‘Just Do It’ campaign, Alexander Ovechkin takes center stage to explain how winter is his playground.

Kobe Makes a Surprise Appearance in Nike's Play Russian Campaign

December 10, 2013 – Kobe Bryant gets in on the action in Nike’s new ‘Just Do It’ campaign which celebrates the way Russians embrace the winter as their playground and challenges the world to #playrussian.

Nike celebrates those who Play Russian in new "Just Do It" campaign

November 29, 2013 – Campaign celebrates Russians who embrace winter as their playground and challenges the world to #playrussian.

54年的跑龄，74岁的孙更生，用生命演绎JUST DO IT“跑了就懂”

November 21, 2013 –