Nike News

just do it

Watch Nike's Latest Just Do It Film

April 18, 2019 – Tennis star Naomi Osaka, basketball player Evelyn Mawuli, dancer Koharu Sugawara and champion skateboarders Aori Nishimura and Sky Brown are among those featured in Just Do It: Tokyo.

just do it

"Dream Crazier"

February 24, 2019 – Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

just do it

Watch Kyrie Irving Play One-On-One With His Father

November 22, 2018 – Irving explains the genealogy behind his dream to play in the NBA, and how his father paid a personal sacrifice so Kyrie could realize it.

just do it

Watch 18-Year-Old LeBron James Predict His Future Success

October 20, 2018 – James’ words in the new Just Do It film, I Believe, still ring true 15 years later.

just do it

A Marathon at Age 81? Why Not?

October 06, 2018 – This New York runner's self-belief exemplifies the Just Do It spirit of achieving your craziest dreams.

just do it

Eliud Kipchoge breaks world marathon record

September 15, 2018 – “Fastest Ever,” the latest film in the Just Do It collection, celebrates the world’s top marathoner and his quest to push the limits of running.

just do it

Nike “Rallying Cry” Film

September 11, 2018 – The new Just Do It film, “Rallying Cry” testifies to the power of female determination in sport.

just do it

Just Do It: Caster Semenya

September 10, 2018 – This new film celebrates the tenacious spirit and strength of an athlete breaking barriers and writing her own story.

just do it

Nike’s New Just Do It Campaign

September 05, 2018 – To mark the 30th anniversary of the “Just Do It” rally cry, the second film in the JDI series showcases a group of incredible athletes, pro and amateur, who leverage the power of sport to move the world forward. Go to nike.com/justdoit for more details.

nike women's

Nike film “Juntas Imparables”

August 31, 2018 – The Nike Just Do It film “Juntas Imparables” portrays the strength and confidence of Mexican women and demonstrates how sport can overcome any obstacle.

Korea's Top Athletes Appear in Nike's "Run It" Film

January 26, 2018 – Many of Korea's top athletes make an appearance in Nike's latest film that highlights the power of sport to instill the confidence to break rules and forge an individual path.

Boxer Rex Tso Stars in Latest “Just Do It” Film

September 27, 2017 – Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.