May 13, 2020 - A team of Nike graphic designers spearheaded new uniforms for the Los Angeles Rams, which feature an updated brand identity that was announced by the franchise earlier in March.
“As a design group, we talked with the Rams about the values and themes that they felt were closest to the organization; both the team identity and uniforms were inspired by those conversations,” says Steve McClard, senior design director within Nike Field Sports. “This partnership was unique in that we worked with the Rams to build the identity and the new uniforms simultaneously. It frees our team to design boldly, and we can also tap into a special expertise of ours, which is being true fans of the game.”
The Rams' new wordmarks appears on the jersey chests along with multiple updates to the team graphics and colors, like a modern ram’s horn on the helmet and a more vibrant palette of blue and yellow. The bone jersey will be the first non-traditional white uniform in the league.
The royal jersey features gradient detailing on the chest and down the pant. On the bone jersey, exposed stitching appears on the sleevecap and around the wordmark to add crafted touches.
To download hi-res images, click here.
January 23, 2020 - Seven months after unveiling Paris Saint-Germain's 2019-20 away kit and a mere five months since releasing the team's 2019-20 third kit, Jordan Brand and Paris Saint-Germain join forces yet again this season to unveil the latest drop from their game-changing collaborations: a new collection headlined by the club’s elegant and stylish 2019-20 fourth kit.
With Jordan Brand heavily represented across Paris, PSG's new fourth kit will soon add to the world-renowned label seen on the street, basketball courts and football pitches.
Presented in an understated black, the shirt is lit up by the vibrant colors of the French flag and is highlighted by the iconic Jumpman logo.
Launched alongside the kit is a full lifestyle collection, including tracksuits, football training jerseys, a basketball jersey and three footwear drops. All celebrate Paris and its passion for football and basketball.
PSG will wear the new kit for the first time against Montpellier February 1; the kit and full collection are available now at nike.com and psg.fr.
October 10, 2019 - Designed as a symbol of solidarity and shared identity, Nike will launch a Black History Month UK jersey in celebration of the most influential black British athletes. The jersey is being worn by the England senior men’s national team — including Raheem Sterling, Tammy Abraham, Marcus Rashford, Callum Wilson, Harry Kane, Jadon Sancho and Jordan Henderson — during the international camp this October and is available October 11 for Nike Members and October 15 on nike.com in the UK.
The jersey aligns with Nike’s belief that sport has the power to unite and that all athletes should be treated equally. This October, Nike celebrates black British athletes and their contribution to sport across an array of avenues that include providing pathways to success, celebrating the community through sport and integrating solidarity as a symbol through the Nike brand.
PROVIDING PATHWAYS TO SUCCESS
Nike is committed to creating the next generation of future leaders by investing in training for underserved minority youth in London, providing development opportunities and pathways to create positive change. Nike is partnering with Sported – one of the leading Sport for Development charities in the UK – over the next 12 months to mentor 12 entrepreneurial young Londoners who are inspiring and enabling the next generation to play more sport in their local communities. Visit www.sported.org.uk for more information on how to apply beginning October 15.
In addition to increasing equity in the community, Nike is working with the National Council for the Training of Journalists and PA Learning to elevate opportunity for women in sport by amplifying the visibility of women’s sports coverage in the UK. In tandem and through free courses, the three organizations are investing in the future generation of sports journalists by arming up-and-coming sports journalists with the skills and knowledge to better integrate the women’s sport conversation.
REACHING THE COMMUNITY THROUGH SPORT
Nike is working alongside its partners at Chelsea FC, Tottenham Hotspur, The FA, The Premier League and more to level the playing field for all black British athletes. This month, Nike is linking with Chelsea FC on an initiative delivered across more than 50 primary schools to pupils aged 5-11 to take part in a Black History Month poetry competition. Throughout October, Tottenham Hotspur is celebrating Black History Month as part of their commitment to promoting equality and diversity for all, in partnership with Nike.
A celebration of black British athletic performance and contribution to sport will be showcased through a photography exhibition at NikeTown London. A partnership with Black In The Day will invite the community to share their stories through the company’s 1948 space in Shoreditch.
September 18, 2019 - AS Roma’s 2019-20 third kit is a reimagination of a ’90s club classic — complete with dark blue body and a vivid Giallorossi trim, which covers the collar and the cuffing of both sleeves.
The jersey's allover jacquard pattern is made of rows of circles, each containing either the "ASR" typography from the classic Roma crest or the "Lupetto" (wolf’s head), another powerful club symbol. Dark blue shorts and socks, both of which feature Giallorossi detailing and a Nike Futura logo, complete the kit.
AS Roma will debut the third kit in European competition September 19. It will be available that day on nike.com, asromastore.com and through official retailers.
September 14, 2019 - Paris Saint-Germain's 2019-20 third kit celebrates 30 years of partnership with Nike through a modern twist on the club's 1989-90 look.
The template is taken straight from the classic kit crafted in 1989 — a white jersey topped by a fold over button-down collar and decorated by a vivid red and blue vertical stripe, which runs the length of the shirt.
In addition to the overall aesthetic, the kit has numerous other retro touches, which will take supporters back in time to the outset of one of world football’s longest-running collaborations.
Notably, like its ’89-90 predecessor, the shirt features the Nike Futura logo and a jacquard pattern rising from the fabric. For 2019-20, this takes the form of diagonal stripes with the word "Paris" subtly incorporated into the design.
The collar is fastened by two special pearlescent buttons, which are inscribed with "Paris Saint-Germain – 1989-2019" in tribute to PSG’s relationship with Nike. The club crest is placed atop the color-blocked vertical stripe and stands tall thanks to an elevated trim. A small tricolor detail on the hem of each sleeve adds a dose of national pride.
The jersey is complemented by white shorts and socks, and the socks are enlivened by red and blue hoops from knee to ankle. Both the shorts and socks also feature the vintage Nike logo.
“PSG’s jersey archive is like a treasure trove for football fans,” explains Pete Hoppins, Nike Football Apparel Senior Design Director. “So, the chance to bring back an all-time classic and put our stamp on it was a particularly exciting opportunity. Once we saw how good the jacquard pattern and retro logo looked, it actually fed into our decision to use these as themes throughout our entire range of 2019-20 third kits.”
The third kit will be worn for the first time in PSG's home game against Strasbourg on Saturday, September 14. It is available now on nike.com.
September 13, 2019 - Atlético de Madrid’s new ’90s-centric third kit takes the same light blue shade worn during the club's fortifying decadal seasons, set to reappear when their European campaign begins later this month.
“Given the 1990s theme of the kit, light blue was the fitting choice,” said Pete Hoppins, Nike Football Apparel Senior Design Director. “I hope the fans enjoy its return this season.”
The jersey features the club’s nickname, "Atleti," woven into the fabric in an electrifying all-over matte/shine jacquard. A squared-off collar tops up the retro aesthetic and stands out thanks to an elevated trim, while seven stars — borrowed from Madrid’s coat of arms — are printed across the neckline. The ’90s Nike Futura logo and club crest complement the jersey, while a dark blue trim on the collar and sleeves perfectly frames it. Light blue shorts and socks complete the kit, both also featuring the retro Nike logo.
“Everybody knows about the moments of success for our club during that era,” says midfielder Saúl Ñiguez. “The fans will enjoy this color being brought back. It’s nice to see how the design gives it that ’90s feel.”
The third kit releases September 13.
September 12, 2019 - Throughout the 2019 season, FC Barcelona will play in teal green — just as it did back in 1996-97 when the club won two prestigious tournaments and Brazilian legend Ronaldo famously scored 47 goals. This third kit, which is loaded with nostalgic nods to Barça pride, will be worn for the first time when the European campaign gets underway later this month.
The teal shade is stylishly set off by a retro V-neck collar, which features a thick Blaugrana trim, and sleeves with a dark blue trim. Meanwhile, the club’s hallowed status at the heart of Catalonia is celebrated through an all-over, diamond-shaped jacquard pattern, inspired by Barcelona’s coat of arms.
“When you see this color, you think of Ronaldo, Guardiola, Stoichkov, Luis Enrique…so many great players” says Barça center-back Gerard Piqué. “It will be a pleasure to wear this kit and bring our fans joy with victories both at home and abroad."
The club crest leaps from the chest thanks to an elevated trim, and the ’90s nostalgia is cranked up with the Nike Futura logo. Teal shorts and socks complete the head-to-toe look, with the shorts boasting dark blue detailing and the socks topped with a Blaugrana trim.
“Given Barcelona’s incredible archive of kits, it was great fun merging their iconic ’90s identity with the modern Nike aesthetic,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “The color itself conjures so many memories, while the collar and the jacquard pattern make this kit both nostalgic and highly original at the same time.”
The kit releases September 13.
September 09, 2019 - FC Internazionale Milano will once again play at the highest level of European club competition this season; the club's new third kit pulls together elements of the iconic looks from two seasons in which the Nerazzurri reigned supreme: 1997-98 and 2009-10.
The influence of the ’97-98 kit, worn by Brazil legend Ronaldo, is particularly strong with the return of a black silhouette, stylishly enlivened by bright yellow trim and detailing. Meanwhile, the shirt incorporates a crew-neck collar, as was the case in ’09-10 when the team won an unprecedented treble.
“Black and yellow is always a winning combination, and Inter’s third kit looks especially dynamic,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “We’ve taken inspiration from two special older kits, kept things on trend with the ’90s themes we are seeing in streetwear at the moment and the result is something that we hope will appeal to all fans.”
The design celebrates Inter’s long-running partnership with shirt sponsor Pirelli, which dates back to 1995, as well as the classic Nike Futura logo. It includes an all-over black matte/shine jacquard pattern, with the club crest and the word "Inter" subtly emerging from the fabric. Yellow trims the collar and sleeves, while the colors used for the sponsor’s logo reference the motorsports world.
Black shorts and socks complete the full look, both featuring flashes of yellow and the vintage Nike logo.
The kit releases September 9.
Download hi-res images here.
September 04, 2019 - Chelsea's 2019-20 third kit is reminiscent of a celebrated era for the club, with flashes of bright orange — similar to the 1994-96 away shirt — against black.
“You can see the ’90s influence in fashion at the moment, and I think the kit will appeal to pretty much everyone,” says Blues midfielder Mason Mount. “Younger fans will like that it has a streetwear vibe and older fans will appreciate the sentimentality, remembering club legends who donned the famous jersey and their memories of going to games.”
In addition to the use of orange, the jersey boasts numerous other nods to ’90s football, with a jacquard knit rising from the fabric of the shirt, an old-school style squared-off collar and a retro Nike Futura logo. Orange trim on the collar and sleeves illuminate the otherwise black jersey, which features an embossed "CFC" pattern running in diagonal lines across the shirt. "Chelsea FC" is printed across the neckline, above the Nike logo and a club crest that stands out thanks to an elevated trim. The font, borrowed from ’90s match-day programs, adds another layer of nostalgia.
Bright-orange socks, which feature a Nike logo midway up the shin, and black shorts complete the head-to-toe look.
“The changes at Chelsea were reflective of the wider changes sweeping through English football in the early ’90s,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “For the new season we’ve combined design elements from that era with our modern Nike innovations, and hopefully this kit will spark a few memories of what was a special time at Stamford Bridge."
Chelsea will debut the new third kit October 2, when its European campaign begins against Lille.
The shirt is available now from nike.com and the Chelsea FC megastore.
Download hi-res images here.
September 03, 2019 - Tottenham Hotspur’s 2019-20 third kit pays tribute to iconic players of the past by bringing back the famous light blue shade synonymous with the talent that helped carve the way for the club’s future success.
The new kit, which will debut later this month when Spurs' European campaign begins, is light blue from head to toe and features numerous other nods to ’90s jersey culture. An alternating matte/shine jacquard forming a "Spurs" graphic spreads across the front of the shirt, the club crest has an elevated trim and the ’90s vibe is topped up by a Nike Futura logo.
“It’s one of my favorite jerseys for sure, the light blue pops and the retro aesthetic goes down well," says lifelong Spurs fan and prominent UK rap star AJ Tracey, featured in the campaign imagery. "I can’t wait to wear it to the European games, especially this season."
The shirt is framed by a dark blue trim on the sleeves and on the classic-’90s button-down collar. The same dark blue details the shorts and crowns the otherwise light blue socks.
“Everyone will see the retro influence; it’s a tribute to the jersey culture of the 90s,” says Tottenham and England forward Harry Kane. “When you see the light blue, you think of those players that paved the way, and I hope this year we can wear it with pride to go all the way.”
The 2019-20 Tottenham Hotspur third kit releases September 4 from nike.com.
Download hi-res images here.