July 01, 2020 - Chelsea’s 2020-21 home kit blends the latest in athletic innovation with the finesse of fine London tailoring.
Inspired by London’s long association with master tailors and their exquisite craftsmanship, the Blues’ new home jersey ventures into the realm of statement shirting: a luscious, textured, modern classic, wholly befitting the capital’s most stylish club.
Just as Chelsea is woven into the fabric of London life, the city’s rich fashion heritage is woven into the new shirts, the traditional blue elevated by a subtle all-over herringbone knit and garnished with bespoke flourishes.
“The kit is really, really smart — very Chelsea,” says striker Tammy Abraham. “You can see the story behind the kit with how it looks and all the little touches that remind you of a good suit.”
Chelsea’s new home look is made up of the blue jersey, blue shorts and white socks. The tasteful herringbone pattern covers both the shirt and the shorts, creating a sophisticated, textured effect. The jersey is framed by a deep, dark blue collar and trim on the sleeves. The trim is monogrammed with "CFC."
“I’m really excited to be wearing this kit when we take to the pitch again for the 20-21 season,” says striker Fran Kirby. “Winning the league was an incredible moment for the club and we’ll be proud to be wearing the new kit as champions next season.”
Dark blue tape runs down the sides of the torso and is embossed with the phrase, "The Pride of London." Both the font and the indigo lettering are reminiscent of the labels sewn inside London-crafted suits. White socks, decorated with a Nike Swoosh and a Chelsea lion complete a sharp head-to-toe look.
“London is the epicenter of English tailoring and the kit takes its inspiration from this iconic craft,” says Nike’s Scott Munson, VP, Nike Football Apparel. “We paid tribute to the work of these skilled tailors with the use of bespoke details and trims to create a really crisp aesthetic, which complements Chelsea’s uniquely stylish identity.”
The 2020-21 Chelsea home kit will be worn for the first time July 1 during the club's Premier League game against West Ham. The shirt is available July 9 from nike.com.
Download hi-res images here.
July 03, 2020 - Atlético de Madrid’s 2020-21 home kit embodies the lasting values of the club through a classic interpretation of their famous colors.
Los Rojiblancos is a team that backs up elite talent with hard work and determination — traits also shared by Atleti supporters in the stands.
Few clubs enjoy such a strong synergy between team and supporters, and the result is a potent mixture of loyalty and passion.
These same characteristics are reflected in a new 2020-21 home design that celebrates the club’s rich heritage through a traditional collared jersey, capturing the special Rojiblancos spirit in the fiery red vertical stripes.
“This kit has a very classic look to it and it’s nice to have the full collar back for the first time in a while,” says midfielder Saúl Ñiguez.
The traditional red and white stripes cover the front, back and sleeves of the jersey, and are slightly distorted to create a modern feel. A navy blue fold-down collar is fastened by two central buttons, while blue tape runs down the sides of the torso. Navy blue shorts and red socks complete the look, with the word “Atleti” appearing midway up the calf.
The 2020-21 Atlético de Madrid home kit is available July 3 on nike.com.
June 30, 2020 - FC Internazionale Milano’s 2020-21 home kit captures the best of Milanese culture, values and style through a radical interpretation of the club’s traditional colors.
Inspired by the pioneering work of Milanese designers in the 1980s, Inter’s new home kit celebrates the city through a striking aesthetic that symbolizes the shared identity of the club and the people it represents.
“We continue our pursuit of challenging the club’s traditional striped identity, this time drawing inspiration from one of Milan’s most important design movements,” says Nike’s Scott Munson, VP, Nike Football Apparel. “The zigzag graphic is a staple of post-modernist design and is also reminiscent of the slithering Biscione. The result is a radically unexpected home kit.”
The design takes the bold colors and shapes of post-modernism and uses them to reimagine the famous Nerazzurri stripes in a pop style, featuring waves and zigzags. The thick black and blue stripes snake down the front of the jersey in a manner that also references the Biscione, a powerful club symbol.
The new Inter jerseys feature a crew neck collar and black side stripes. A premium crest and white Nike Swoosh sit on the chest. Black shorts and blue socks complete the head-to-toe look. The word "Inter," printed in a post-modern font, appears midway up the shin and also inside the shirt as an inner-pride feature.
May 20, 2020 - For the second year in a row, Nike is creating a unique visual identity for the Portland Thorns FC of the National Women’s Soccer League (NWSL).
The Thorns FC have one of the biggest fan bases in the league, and the 2020-21 home jerseys feature stylized dark roses as homage to the city the team plays for. While on the road, the club's white jersey carries thorn graphics that pull the spirit of the home fans through as metaphorical body armor. Each kit also includes the marker "B.A.O.N." printed on the inner neck, referencing fans' favored literary phrase, "By Any Other Name."
"The fans here in Portland are such an important part of this club," says Portland Thorns FC forward Christine Sinclair. "The fans make being part of the Thorns family unique, so to have our jerseys reflect their support, especially on the away jerseys, they’ll always be with us with the subtle touches on this kit.”
The jerseys release May 22 on nike.com and at select retailers.
To view hi-res images, click here.
May 13, 2020 - A team of Nike graphic designers spearheaded new uniforms for the Los Angeles Rams, which feature an updated brand identity that was announced by the franchise earlier in March.
“As a design group, we talked with the Rams about the values and themes that they felt were closest to the organization; both the team identity and uniforms were inspired by those conversations,” says Steve McClard, senior design director within Nike Field Sports. “This partnership was unique in that we worked with the Rams to build the identity and the new uniforms simultaneously. It frees our team to design boldly, and we can also tap into a special expertise of ours, which is being true fans of the game.”
The Rams' new wordmarks appears on the jersey chests along with multiple updates to the team graphics and colors, like a modern ram’s horn on the helmet and a more vibrant palette of blue and yellow. The bone jersey will be the first non-traditional white uniform in the league.
The royal jersey features gradient detailing on the chest and down the pant. On the bone jersey, exposed stitching appears on the sleevecap and around the wordmark to add crafted touches.
To download hi-res images, click here.
February 10, 2020 - The Michigan State Spartans men’s basketball program won its second national title in 2000 behind a trio of loyal Flint natives and the leadership of one of college basketball’s most charismatic coaches. The team’s jerseys were immediately recognizable with the Greek-inspired key pattern used as a trim around the neckline, arm sleeves, waistline and the bottom of the shorts. Now, the Spartans are reviving the 20-year anniversary look in a retro uniform.
The school’s proprietary green runs in a stripe down the right side of the jersey and the shorts, ending with the Michigan State “S.” The left leg features the Michigan State helmet logo.
The Spartans will wear the retro uniform during the team's home game February 15. A retail version of the uniforms release February 10 at specialty retailers.
February 06, 2020 - Separated by a short drive along Tobacco Road, the biannual matchup between the basketball teams of Duke University and the University of North Carolina (UNC) is one of the fiercest rivalries in sport. The two programs first faced off January 24, 1920. For their initial regular-season matchup of the 2019-20 season, Duke and UNC will wear special uniforms that harken back to that first game.
The body is covered in the programs’ respective tones of heathered blue. The front of the jerseys are characterized by the program logo and are absent of numbers, mirroring the teams' 1920 look. On the inside bottom hem of the jerseys are the Roman numerals MCMXX-MMXX, which translates to 1920-2020. A gold jock tag and gold ELITE tag on the neck signifies a special distinction: programs that have won at least one national championship as a Nike school.
A retail version of the Duke and UNC jerseys releases February 7.
January 23, 2020 - The Jordan Brand NBA All-Star 2020 uniforms take inspiration from the city’s unifying mode of transportation — the transit line.
The eight lines of the train match the number of uniforms seen on court during NBA All-Star 2020. With that in mind, Jordan Brand and Nike designers incorporated the color of each track into the uniforms as a base: blue and red for the NBA All-Star Game; purple and orange for NBA Rising Stars; green and pink for the NBA All-Star Celebrity Game presented by Ruffles; and brown and yellow for the NBA Cares Special Olympics Unified Basketball Game.
The Jordan Brand official NBA All-Star game uniforms add the six-pointed star from the Chicago flag as the symbolic refrain while inviting the attitude of the ‘90s-era alternate uniforms worn by the hometown Bulls. Its representation on-court spans the bold (It's integrated into the NBA Star logo on the chest) and the subtle. For example, a closer look at the pinstripes reveals the integration of the star. The silver satin on the numbers and letters are inspired by the trains' worn patina.
The Jordan Brand NBA All-Star 2020 uniforms can be seen on-court beginning February 14. Jordan Brand Authentic and Swingman jerseys will be available beginning January 23 on nike.com.
January 23, 2020 - Seven months after unveiling Paris Saint-Germain's 2019-20 away kit and a mere five months since releasing the team's 2019-20 third kit, Jordan Brand and Paris Saint-Germain join forces yet again this season to unveil the latest drop from their game-changing collaborations: a new collection headlined by the club’s elegant and stylish 2019-20 fourth kit.
With Jordan Brand heavily represented across Paris, PSG's new fourth kit will soon add to the world-renowned label seen on the street, basketball courts and football pitches.
Presented in an understated black, the shirt is lit up by the vibrant colors of the French flag and is highlighted by the iconic Jumpman logo.
Launched alongside the kit is a full lifestyle collection, including tracksuits, football training jerseys, a basketball jersey and three footwear drops. All celebrate Paris and its passion for football and basketball.
PSG will wear the new kit for the first time against Montpellier February 1; the kit and full collection are available now at nike.com and psg.fr.
October 10, 2019 - Designed as a symbol of solidarity and shared identity, Nike will launch a Black History Month UK jersey in celebration of the most influential black British athletes. The jersey is being worn by the England senior men’s national team — including Raheem Sterling, Tammy Abraham, Marcus Rashford, Callum Wilson, Harry Kane, Jadon Sancho and Jordan Henderson — during the international camp this October and is available October 11 for Nike Members and October 15 on nike.com in the UK.
The jersey aligns with Nike’s belief that sport has the power to unite and that all athletes should be treated equally. This October, Nike celebrates black British athletes and their contribution to sport across an array of avenues that include providing pathways to success, celebrating the community through sport and integrating solidarity as a symbol through the Nike brand.
PROVIDING PATHWAYS TO SUCCESS
Nike is committed to creating the next generation of future leaders by investing in training for underserved minority youth in London, providing development opportunities and pathways to create positive change. Nike is partnering with Sported – one of the leading Sport for Development charities in the UK – over the next 12 months to mentor 12 entrepreneurial young Londoners who are inspiring and enabling the next generation to play more sport in their local communities. Visit www.sported.org.uk for more information on how to apply beginning October 15.
In addition to increasing equity in the community, Nike is working with the National Council for the Training of Journalists and PA Learning to elevate opportunity for women in sport by amplifying the visibility of women’s sports coverage in the UK. In tandem and through free courses, the three organizations are investing in the future generation of sports journalists by arming up-and-coming sports journalists with the skills and knowledge to better integrate the women’s sport conversation.
REACHING THE COMMUNITY THROUGH SPORT
Nike is working alongside its partners at Chelsea FC, Tottenham Hotspur, The FA, The Premier League and more to level the playing field for all black British athletes. This month, Nike is linking with Chelsea FC on an initiative delivered across more than 50 primary schools to pupils aged 5-11 to take part in a Black History Month poetry competition. Throughout October, Tottenham Hotspur is celebrating Black History Month as part of their commitment to promoting equality and diversity for all, in partnership with Nike.
A celebration of black British athletic performance and contribution to sport will be showcased through a photography exhibition at NikeTown London. A partnership with Black In The Day will invite the community to share their stories through the company’s 1948 space in Shoreditch.