February 05, 2020 - For 2020, Nike Basketball is evolving the brand’s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air — our most efficient cushioning platform for energy return — and create the Nike Air Zoom BB NXT.
"The game and the athletes have evolved in this new era of basketball," says Klein. "We now have athletes that are 'positionless' and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal."
Staying fresh at the game’s critical, closing moments is key. With that in mind, the Nike Air Zoom BB NXT introduces a unified system of full-length Nike REACT foam, plate and Nike Air Zoom pods to provide basketball players at all levels with impact protection and energy return.
"The shoe is similar to a car," says Klein. "There are many parts and pieces, each doing a very specific job, but working in unison."
The shoe’s three leading performance-driven benefits are outstanding energy return, optimized cushioning and strength. Specific innovations include:
- Exposed Nike React foam under the heel provides a soft, responsive sensation
- A thin plate positioned above the foam provides torsional rigidity
- Two Air Zoom units positioned under the ball of the foot continually absorb an athlete’s energy and provide great responsiveness
- The upper is a lightweight mesh with a tactile, textured print that provides support and durability where athletes need it
- A plush foam tongue and padded collar with a notch to support the Achilles tendon provides a comfortable fit
The Nike Air Zoom BB NXT releases July 1.
January 30, 2020 - maharishi's latest program with Nike by You celebrates the merger of technology and nature.
Using Nike’s tallest Air unit, which is constructed from 75 percent recycled material, the maharishi By You Air Max 720 carries a distinct custom camouflage inspired by leopard spots. “Camouflage, in truth, is an abstract rendition of nature,” says maharishi founder Hardy Blechman.
maharishi's abstraction of the leopard print is translated in a custom jacquard knit upper that comes in a choice of colors: leopard heat, leopard moss, leopard desert and leopard noble red. The depth of the camouflage is extended by a balance between the base surface of the fabric and the flocked yarns that sit about it. This creates a strong textural dimension, as well as a subtle shift of personality, depending on time of day.
Further customization comes in the form of a selection of maharishi “truisms” — “THE TRUTH IS ONE” or “WISE TYGERS” — which can embellish the Air unit.
The maharishi By You Air Max 720 can be customized now and will be available February 3 from nikebyyou.nike.com/maharishibyyou.
To download hi-res images, click here.
January 30, 2020 - Built for speed and performance at the highest level in professional football, the Nike Vapor Edge offers instant propulsion and power transfer. The ultra-light, aerodynamic cleat also provides a responsive feel thanks to its independent traction pods.
The Vapor Edge's airy aesthetic is complemented by a second-skin fit that employs Nike Flyknit 360-degrees around the foot and propulsion chassis. The design was a direct response to player feedback to create a cleat that feels like a sock with spikes.
The Nike Vapor Edge launches February 2 on nike.com.
January 29, 2020 - This special-edition Nike PhantomVNM boot commemorates Christine Sinclair’s 185th career international goal — the most scored by any footballer — during her match on January 29, 2020. Flooded in Canadian red, the boot features personal details such as her jersey number, a Canadian flag, a quote from her college coach (“You better earn your right to play”) and two nicknames (“Sinc” and “Wonder”). The left sockliner includes meaningful dates and geographic coordinates from Sinclair’s career, while the right sockliner recognizes important figures in Sinclair’s life. An overhead view reveals an outline inspired by the shape of a maple leaf.
January 22, 2020 - Zion Williamson of the New Orleans Pelicans debuted his first regular-season Air Jordan XXXIV PE January 22 against the San Antonio Spurs. The reflective faux gator material is inspired by Williamson's play in the Bayou State and by his aggressive playing style, punctuated by the sharp teeth at the base of the tongue.
The Air Jordan XXXIV "Bayou Boys" releases in March.
January 21, 2020 - On January 25, 1964, Nike co-founders Phil Knight and Bill Bowerman created Blue Ribbon Sports, which landed its first specialty store location three years later under the direction of Jeff Johnson in Santa Monica, California. Commemorating the anniversary of Blue Ribbon Sports is a limited-edition Nike ZoomX Vaporfly NEXT%, with quirky scribbles printed on the white upper that relate to the storefront's past — its Pico Boulevard address, old shoe boxes, race bibs and more.
The colorway releases January 25 on nike.com and at the below specialty retailers:
- 3107 Pico (Santa Monica, California)
- Heartbreak Hill Running Company (Boston; Chicago)
- Runologie (Raleigh, North Carolina)
- Mill City Running (Minneapolis)
- The Loop Running Supply Co. (Austin, Texas)
- BlackToe Running Inc. (Toronto, Ontario)
- A Runner's Mind (San Francisco)
To download hi-res images, click here.
January 21, 2020 - In 1992, Nike released its first women’s exclusive Air Max shoe: the Air Verona. Fast forward nearly 30 years, and joining recent women’s-focused Air Max silhouettes, including the Nike Air Max Thea and Nike Air Max Dia, Nike Sportswear pays homage to the women’s running shoe by introducing the Air Max Verona.
The Air Max Verona borrows elements of the Air Max 90’s tooling and gives it a lifted, exaggerated heel for a unique new look. The latest women's silhouette from Nike Sportswear also emphasizes comfort as queen with the Air Max 200 unit, which is on display for all to see with a window 200 percent larger than traditional side visibility Air units.
The Nike Air Max Verona releases globally February 15, with additional colors releasing on March 5.
January 20, 2020 - Repurposed for the golf course, the lifestyle runner features an upper that mimics the look of green turf, employs the revolutionary full-length Nike Air unit and is accented with an embroidered yellow Swoosh.
The Nike Golf Air Max 97 "Grass" releases to Nike Members January 27 on nike.com.
January 15, 2020 - The Air Max 90 City Pack celebrates the silhouette's historic connection to the hardworking professionals who move their respective cities. Each pair in the pack incorporates a recrafted upper and features tongue, lace tip, sockliner and mudguard logo details representative of the following cities and their respective profession:
Fire Department of the City of New York (FDNY)
Celebrating the firefighters of New York City, this take on the Air Max 90 incorporates a reflective Swoosh inspired by a key part of their uniform. The custom heel emblem with screwed down hardware and "90" are a focal point and a nod to old firefighter helmets.
Bakers take center stage in this Air Max 90 edit, with an all-over white textile shoe to represent the profession's uniform. The shoe also employs a wheat graphic sockliner with a "Baked Fresh Daily" logo to represent the profession's signage.
London's Postmen and Postwomen
Highlighting the postmen and postwomen of London, this take on the Air Max 90 features a round tongue emblem resembling a stamp with Nike's co-founder Bill Bowerman, while the upper material of the shoe was inspired by the profession's jacket.
Tokyo's Construction Workers
The Air Max 90's Tokyo edition honors construction workers. The special tongue is a nod to street signs around construction sites, while the printed sockliner's image overlooks Japan's cityscape.
Shanghai Delivery Service Workers
Lauding Shanghai's delivery service workers, this city take on the Air Max 90 is inspired by the top two food delivery services in Shanghai, complete with a receipt tongue tab and a five-star mud guard underlay for a five-star review.
The Air Max 90 City Pack releases as a member-exclusive on the Nike App and in select Nike doors in each key city January 30.
To download hi-res images, click here.