February 09, 2018 - This special-edition Nike Metcon 4 comes in two complementary colorways to represent how dynamic duos can bring out the best in one another — specifically, workout partners who help each other push through the toughest training moments.
Functional fitness pros, Nike athletes and real-life power couple Lauren Fisher and Rasmus Andersen embody the strength and heart found in a perfect partnership. “Having a relationship with someone not only outside of the gym, but inside of the gym, means that we hold each other accountable and we make sure we stay on track with our goals,” said Fisher.
These training shoes reflect this accountability and interconnectedness through reverse mirror-image detailing (one shoe is black while the other is white, one has a solid Swoosh and the other has a transparent one and so on). Additionally, the purple and yellow accent colors on the heel and eyelets are exact opposites on the color wheel, meaning they perfectly complement each other.
The special-edition Nike Metcon 4 will be available in men’s (black) and women’s (white) sizes February 14 on nike.com and at select retailers.
January 07, 2019 - Both born in Australia, point guard Kyrie Irving and tennis pro Nick Kyrgios share a love for their heritage and a high esteem for the other athlete. That premise inspired a collaborative project for this January, when Kyrgios will wear a KYRIE 5-inspired Vapor X in Melbourne. (Irving will wear a KYRIE 5 based on Kyrgios' Vapor on January 7 against the Nets.)
The low-cut tennis version features the KYRIE 5 Flytrap-inspired upper for a lockdown fit and a Vapor X outsole, which includes a heel Zoom Air unit and is reinforced in high-wear areas to sustain Kyrgios through hardcourt play.
The Nike Vapor X 'KYRIE 5' releases January 14.
The debut colorways, “8-bit” and “Pixel,” draw inspiration from the vibrant tones of the ’90s tech world, and feature a white-to-lime gradient midsole, a hyper pink-to-white outsole and a sapphire heel clip.
The Nike Epic React Flyknit 2 “8-bit,” featuring a gray upper, releases January 17 for members only, while the “Pixel” launches January 31 on nike.com, and at select Nike doors.
December 17, 2018 - Adorned with Swarovski® Crystals, this edition of the Air Max 97 Gold adds a distinct dazzle to an already shimmering icon. The upper is made with Swarovski's proprietary Crystal Fabric, which refracts light with a bright, shimmering effect as the shoe moves.
The Nike Air Max 97 LX releases December 26.
December 17, 2018 - The special-edition Nike Air Monarch IV Snow Day arrives with an all-white, full-grain leather upper embellished with a chrome silver Swoosh and iridescent outsole — the overall effect reminiscent of a glistening, snowy day.
The sherpa collar nods to warm slippers, and the sockliner frames an imprinted Swoosh on freshly-fallen snow. A pop of orange on the midsole symbolizes a snowman’s carrot nose. Plus, a snowman figure is hidden in the embroidery details on the heel.
The Nike Air Monarch IV Snow Day releases December 18 on SNKRS Japan. On December 20, it releases on nike.com and in select Nike stores in Greater China, Europe and Korea. On January 3, it will be available on SNKRS North America and at Nike NYC and Nike by Melrose.
December 11, 2018 - A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia.
The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.
A deconstructed translucent Nexkin upper (a vessel to show personality through sock choice), low collar and big lift combine to complete the modern look. The four dots on the heel represent the four disciplines that brought the shoe to life — a reminder of the power of collaboration.
The tooling is perhaps the shoe's true signature feature. The Dia's elegant stack height is derived from the team's established goal for the shoe: to highlight the Air unit in the biggest way possible.
With that wish came a ton of questions, including things like what the heel would have to look like, where it would affect the shoe’s design and how to make it look beautiful rather than bulky. It also called for more foam, resulting in more comfort.
Limited quantities of the Nike Air Max Dia will be available December 13 on the Nike App and at select retailers followed by a wider release January 25.
To download hi-res images, click here.
December 10, 2018 - Jordan Brand is celebrating the theatrical release of Spider-Man™: Into the Spider-Verse with the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film, the shoe puts a twist on a classic colorway by introducing a new upper design and icy translucent outsole.
The Air Jordan 1 Origin Story releases in men's and grade school sizing December 14 on Jordan.com and at select retailers globally.