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April 18, 2017 - This is the Nike Zoom Vaporfly 4%, the shoe that crossed the finish line first in Boston yesterday — twice. Nike athletes Geoffrey Kirui, Galen Rupp and Suguru Osako took first, second and third in the men’s elite field, while Edna Kiplagat earned first and Jordan Hasay nabbed third in the women’s race all wearing versions of this shoe.

The Zoom Vaporfly 4% pairs a Nike ZoomX midsole (for responsive cushioning) with a full-length carbon plate (intended to minimize energy loss during toe bend without increasing demand for the calf). Together, these features can make runners up to four percent more efficient than Nike’s previous fastest marathon shoe.

The Nike Zoom Vaporfly 4% will be available June 8 on and at select retailers.

March 31, 2017 - The Nike Flyknit Racer returns in a multicolor colorway, highlighting the transformative technology's ability to weave several hues into a virtually seamless and incredibly lightweight upper.

It's available April 7 on, SNKRS, Nike+ and at select retailers.

March 30, 2017 - The Nike PG1 EYBL celebrates the Elite Youth Basketball League (EYBL). The inner bootie of the shoe incorporates a graphic calling out each of the EYBL cities. An anthracite upper is complemented by the colorful pop of the Zoom bag, which is visible on the outsole. 

March 28, 2017 - The Nike Free Train Virtue training shoe is designed to provide comfortable cushioning, responsiveness and flexibility to enable natural motion.

It's available on Nike+, and at select retailers.

March 23, 2017 - The Nike Lunar Command 2 Boa features a Boa closure, a unique lacing system for secure fit, in addition to Lunarlon cushioning and seven removable spikes. It's easily adjustable with one hand for quick on and off.

It's now available on and at select retailers.

March 22, 2017 - This is a special Nike KYRIE 3 PE for Kyrie Irving. 

March 10, 2017 - Nike Basketball College iD lets you customize iconic sneaker silhouettes for select colleges. Choose from home, away and alternate jersey color schemes, style the Swoosh and show your pride with a team logo.

March 09, 2017 - This is a special Nike PG1 PE for Paul George. 

March 08, 2017 - The Nike AF1 “Jet” is a one-of-a-kind sneaker created to say thank you to Elton for his commitment to diversity and inclusion, and his long-standing relationship with Nike.

The upper is inspired by two factors. A British Knight’s Armor and the Disco Ball. The design has a 1970s feel to pay homage to the early days of disco and the relationship between Elton and Nike. By doing that it also creates an aesthetic nod to Elton’s ‘Knighthood’ with the chrome effect.

The product is finished off with Nike BETRUE color inspiration and graphics. The shoes were designed, built and produced at Nike’s WHQ with the shoes themselves being manufactured in The Builder Lab within Nike’s Advanced Product Creation Centre which most recently created Odell Beckham Jr.’s NFL cleats and a vast number of the footwear for Track & Field athletes at the recent 2016 Rio games. The AF1 Jet was presented to Elton this past weekend in Eugene, Oregon. 

Elton’s relationship with Nike began in the mid-1970s when Geoff Hollister created several one-of-a-kind shoes for the legendary musician. The Cortez, Daybreak, Tailwind hybrids appeared gained mythical status as they began popping up on the internet and in publications in the early 2000s.  

March 08, 2017 - Referencing icons within Nike's Flight footwear genealogy, specifically the Nike Air Zoom Flight GP's curved midsole line and the Nike Zoom Flight V B's textured outsole, the Nike FL Rue carries a jewel swoosh on the tooling and a Zoom Air bag. 

The shoe is available on and at select retailers.