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April 18, 2017 - This is the Nike Zoom Vaporfly 4%, the shoe that crossed the finish line first in Boston yesterday — twice. Nike athletes Geoffrey Kirui, Galen Rupp and Suguru Osako took first, second and third in the men’s elite field, while Edna Kiplagat earned first and Jordan Hasay nabbed third in the women’s race all wearing versions of this shoe.

The Zoom Vaporfly 4% pairs a Nike ZoomX midsole (for responsive cushioning) with a full-length carbon plate (intended to minimize energy loss during toe bend without increasing demand for the calf). Together, these features can make runners up to four percent more efficient than Nike’s previous fastest marathon shoe.

The Nike Zoom Vaporfly 4% will be available June 8 on nike.com and at select retailers.

May 24, 2017 - In 1987, Nike released the Aqua Sock, a shoe that was made for water sports but gained unexpected fame as a street style icon. The Nike Aqua Sock 360 updates the original with an engineered two-layer, perforated mesh upper and a foam heel clip. The outsole is split into three rubber pods with diagonal traction patterns for increased flexibility and grip.

The Nike Aqua Sock 360 is now available in a Chlorine Blue colorway, in men's and women's sizing, on Nike+, nike.com and at select retailers.

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Nike Zoom LeBron Soldier 11 "Prototype"

May 23, 2017 - The Nike Zoom LeBron Soldier 11 features a breathable mesh and foam upper and a four-strap closure. Zoom Air units are positioned in the heel and forefoot to maximize responsiveness.

The black "Prototype" colorway is available globally starting May 31 on Nike+, SNKRS, nike.com and at select retailers.

May 23, 2017 - The purple velvet Nike Blazer Low LX is available starting May 30 in women's sizing on Nike+, SNKRS, nike.com and at select retailers.

May 23, 2017 - The white velvet Nike Blazer Low LX is available starting May 30 in women's sizing on Nike+, SNKRS, nike.com and at select retailers.

May 23, 2017 - The black velvet Nike Blazer Low LX is available starting May 30 in women's sizing on Nike+, nike.com and at select retailers.

May 22, 2017 - The NikeLab Oscillate Evolve RF pays homage to one of Roger Federer's favorite Nike tennis silhouettes: 1997's Tinker Hatfield-designed Nike Air Oscillate.

It's available May 25 on Nike+, nike.com/nikelab and at select retailers.

May 22, 2017 - The NikeLab Oscillate Evolve RF pays homage to one of Roger Federer's favorite Nike tennis silhouettes: 1997's Tinker Hatfield-designed Nike Air Oscillate.

It's available May 25 on Nike+, nike.com/nikelab and at select retailers.

May 22, 2017 - The velvet Nike Cortez Classic LX is available starting May 30 in a Deep Purple colorway, in women's sizing, on Nike+, nike.com and at select retailers.

May 22, 2017 - The velvet Nike Cortez Classic LX is available starting May 30 in a Black colorway, in women's sizing, on Nike+, nike.com and at select retailers.