February 14, 2021 - The deconstructed, DIY approach of the Nike x READYMADE Blazer Mid transforms Nike’s earliest basketball shoe. It features a thinner, longer, half-stitched Swoosh, pulled from the logo’s 1971 version, and the layered upper nests a splotched foam beneath angled leather side panels. The result is an aesthetic that shows off the Japanese brand’s core design values and subtly catches the nostalgia of the brand’s founder, Yuta Hosokawa.
“We deconstructed the Blazer and recreated it without losing sight of its DNA,” the READYMADE designer says. “I have been playing basketball since I was in third grade. The first pair of shoes I bought for myself were Nikes. That’s how I came to like fashion.”
The midsole’s texture adds volume, and was designed using clay molds that were altered during a few trials to balance the shoe’s side profile. Exposed foam surrounds the collar and tongue, and three different sets of laces over the toe box and across the midfoot create an additional layered, hatched effect. A nod to READYMADE’s upcycling philosophy, the rubber outsole is made with about 15 percent Nike Grind, a mix of recycled materials originating from Nike manufacturing scrap and worn-out sneakers that would have otherwise entered the waste stream.
The Nike x READYMADE Blazer Mid releases February 27 on SNKRS, NikeLab MA5 and DSM Ginza in Tokyo, and select READYMADE retail locations.
March 04, 2016 - The Nike Flyknit Racer is now available in a bright "Santa Monica Sunset" colorway, inspired by the rich running heritage of the city and its residents' favorite time to train.
March 03, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.
Retooled for lightweight comfort, the Air Max BW Ultra women's shoe arrives in Bright Crimson on March 3 at Nike.com.
March 02, 2016 - The Nike Air Max 1 Print juxtaposes a smooth, suede mudguard with a vibrant, seasonal cherry blossom-inspired upper.
March 02, 2016 - The Nike Classic Cortez Cherry Blossom shoe wraps the original Bowerman design in a seasonal print.
March 02, 2016 - The Nike Air Max Thea Print features premium lightweight cushioning, a low-cut profile and a seasonal cherry blossom print for lasting comfort and understated style.
March 02, 2016 - Inspired by the practice of meditation and the concept of Zen, the Nike Roshe One embodies simplicity. The Nike Roshe One Cherry Blossom gives the shoe seasonal appeal with a beautiful new floral print.
March 02, 2016 - Introduced by Nike Basketball in 1972, the Nike Blazer has since become a modern style staple. The Nike Blazer Mid Print features a seasonally-driven cherry blossom graphic.
March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.
March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.