May 21, 2019 - When the Nike Shox R4 debuted in 2000, its sci-fi aesthetic and aggressive stance created an instant visceral response. "They were like a shoe of the future," recalls Brasilian football star Neymar JR. For him, the Shox R4 became an instant object of desire.
Fittingly, the silhouette is the conduit for a duo of themed colorways baring the forward's name. The first follows on the metallic detailing and reflective elements of the launch colorway. By mirroring the hues of a watermelon, the second connects directly to the buzzing markets around São Paulo that were a constant in Neymar JR's childhood. “The crazy color combination,” he says of the shoe. “I like it!"
The Nike Shox R4 Neymar JR release May 30 on nike.com and at select retailers.
October 14, 2019 - Nike SB's limited-edition Dunk Lo "Night of Mischief" screams Halloween with holiday-themed elements including Jack-o'-lantern perforations on the orange leather vamp, purple web detailing and the words "Trick" and "Treat" on the left and right heel.
The shoe drops October 19 on SNKRS and in select skate shops across North America.
October 13, 2019 - The sixth installment in Odell Beckham Jr.'s 2019 pregame cleat collection is a send up to the Air Force 1 wheat colorway. Inspired by the wide receiver's favorite Nike shoes, the Week 6 Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat employs a clean and classic aesthetic throughout.
The cleat will appear during pregame of the Cleveland Browns' October 13 home game against the Seattle Seahawks.
October 09, 2019 - Much like its moniker, Ambush, founder Yoon Ahn’s first collaboration with Converse capitalizes on the element of surprise with new takes on two classic sport styles: the Converse Chuck 70 and Pro Leather.
Both are reconceived with inspiration from the Extreme Cold Weather Boot, a rubber military boot produced by Converse in the 1950s, to bring Ambush’s signature exaggerated styling to the traditionally canvas and leather silhouettes.
With its heightened platform midsole, the Chuck 70 is clad with embellished rubber layering. The shoe’s coconut-milk colored rubberized upper features matte detailing, a gusseted tongue for stability and insulation and matching laces for a monochromatic expression.
The collection sees Ahn become one of the first designers to completely rework the Pro Leather. She transforms the classic basketball shoe by employing a black rubberized upper with tonal 3D Converse Star Chevron logo, gusseted tongue and monochromatic black laces. The look is sharpened by cyber yellow instructional Ambush branding on the elevated heel.
Converse x Ambush is available October 19 at converse.com and select retailers.
October 07, 2019 - Odell Beckham Jr.'s Week 5 pregame warmup cleat is inspired by the many animal print colorways to appear as Nike PEs. OBJ’s Nike Vapor Untouchable Pro 3 pays tribute to the wildly popular takes on animal colorways with a zebra-and-cheetah combo print, in addition to red Nike logo accents throughout.
The cleat will appear during pregame of the Cleveland Browns’ October 7 away game against the San Francisco 49ers.
October 07, 2019 - Converse's second iteration of its seasonal cold weather collection employs a series of utility footwear with technical materials needed to protect during the winter months, and style is certainly not sacrificed for utility.
The collection is highlighted by the Chuck Taylor MC18, introduced to consumers last year and inspired by the Extreme Cold Weather Boot (a military rubber boot once produced by Converse in the 1950s). The seasonal installment also sees the reintroduction of the Bosey silhouette into the Converse line-up, marked with a rugged toe guard from the 1940s and reinterpreted to provide added traction and protection today. Rounding out the offering is the Chuck Taylor All Star (CTAS) Lugged Winter women’s shoe, which features a lugged outsole, GORE-TEX inner bootie and soft fleece lining.
The Chuck Taylor MC18 and Bosey MC will be available globally from Converse.com November 7, while the Chuck 70 Bosey and CTAS Lugged Winter, along with other seasonal Converse styles, are available now on Converse.com.
October 03, 2019 - Experimentation in young athlete footwear has existed at Nike since the 1970s. At various times, the company's designers have worked to find solutions that allow children's feet to grow and be strong in the transition from crawling to walking.
A 1980 shoe made by Tinker Hatfield served two purposes: First, the project served to familiarize the architect-by-training with cobbling practices and second, it allowed him to consider the specific needs of a baby athlete.
That shoe, made of green suede with an orange Swoosh, is the point of departure for long-time Nike collaborator Tom Sachs. His investigation of children's footwear is manifested by crib- and toddler-sized versions of the Mars Yard and Mars Yard Overshoe.
"The Sachs studio is a professional athletic team. Our sport is making sculpture. Nike makes performance products for the needs of championship athletes worldwide, and Nike makes our uniforms," says Sachs. "Bottom line, my son, Guy Louis Armstrong Sachs, is on the sculpture team now. He's an important part of the team and he's got his French work smock, his 10 bullets onesie and, now, he has his Mars Yards."
The shoes have a flexible sole and a Velcro collar. This supports young athlete movement and, important for Sachs, makes them simple to put on. "The shoe is very, very flexible and that's what you ultimately want when developing a strong new member of the team — you don't want a lot of structure," he says.
Complete with custom box and the now customary color schemes, NikeCraft Mars Yard and Mars Yard Overshoes release October 9 in crib sizes (1C to 4C) and toddler sizes 5C to 10C.
October 01, 2019 - A partnership with athlete empowerment brand Uninterrupted, the Air Force 1 More Than__ invites wearers to share their voice.
Below the "More Than"-emblazoned heel counter, the shoe features space for immediate customization. Two Sharpies, one blue and one black, are included to encourage athletes to share their stories. This creative license harnesses the power of individual communication to unite communities in shedding labels and preconceptions, and takes sneaker culture's most democratic silhouette and transforms it into a billboard for empowerment.
Additional details include the words "I Am Uninterrupted" on the rand, a double Swoosh and a reflective heel that provides a unique spark to the shoe at night.
The shoe releases October 10 in full-family sizing.
September 30, 2019 - Nike is introducing a new series of Mercurial boots designed for the needs of the fastest football players on earth. The series, Nike Mercurial Dream Speed, features unique design interpretations of speed to be unveiled one at a time during the next several seasons.
The first Nike Mercurial Dream Speed edition follows the theme of the DNA of speed. It outlines technical details found in a Mercurial schematic, such as perforation patterns, registration marks, crop lines, color codes, a scale ruler and other graphic elements that show how the boot is built. The bold blue colorway takes cues from blueprints.
With a metallic finish, subtle sparkling laces and a magnified faded Swoosh on the upper, the boot embodies movement even when it’s standing still. A 10A and 73P code stand for the colors white and barely volt, respectively, the two hues displayed across Nike’s logo.
On the lateral side of the heel, a 001 logo shines with an iridescent finish, signaling the first iteration of the series. The 44.7 km/h speed next to the strike zone represents a dream speed for any footballer.
The Nike Mercurial Dream Speed releases October 3 on nike.com and will be debuted on pitch exclusively by Sam Kerr, Kylian Mbappé and Cristiano Ronaldo.