August 10, 2017 / nike sb
Lance Mountain first laid eyes on the Nike Blazer not in person, but in the pages of skateboard magazines. “In ’78, the Blazer started showing up a lot,” he recalls. “A lot of top pro guys at that time were wearing the Blazer. That's how I first saw it. It was always on my radar — part of my youth. When I got on Nike, I went straight to that shoe.”
The Nike SB Zoom Blazer Mid Lance Mountain honors the legendary skater’s affinity for pool skating, as well as his fondness for a silhouette he lusted after in childhood and earned as a pro. The color scheme reflects a common conceit in Mountain’s skate graphics — ‘70s-era prism-fades on concert posters — and the tiles from Mountain’s favored skate environment, pools.
“Pool skating is the street skating of vert. Instantly in the ‘70s, pools were mimicked in skate parks. And so the level of skateboarding grew from a backyard pool to a skate park pool, and then over the years they have refined and gotten bigger and bigger,” explains Mountain. “I skate pools. That’s where I skate. In the last 10 years, I’ve rarely skated other things.”
Fittingly, the Nike SB Zoom Blazer Mid Lance Mountain’s graphic embellishments nod to the continuity of Mountain’s fanaticism for pools. The heel has a tile treatment, and within it features a tile-like debossing, with “78” referencing the year Mountain first remembers seeing the Blazer regularly in skate mags. The right shoe reads "17" to represent both the present day and a nod to the future.
It's available starting August 17 on Nike+ SNKRS, nike.com and at select retailers.
January 11, 2018 / nike football (soccer)
The iconic Air Force 1 receives a luxury golden patchwork upgrade to honor Cristiano Ronaldo’s humble beginnings. The Air Force 1 keeps its classic white look while making way for new gold accents that nod to the superstar’s legacy. A golden signature inside the shoe helps elevate this already legendary shoe to world-class status.
The AF1 CR7 is available January 11 on nike.com, SNKRS, SNEAKRS in Europe and at select retailers.
January 05, 2018 / jordan brand
The Jordan XI debuts during wildcard weekend in a league-approved makeup. Look for it on Jordan family members Alshon Jeffrey, Jalen Ramsey, Joe Haden and Thomas Davis in the coming weeks.
December 21, 2017 / nike sportswear
It's available starting December 24 on nike.com, at nike stores and select retailers.
December 14, 2017 / nike training
The Nike Zoom Train Command RW is a special-edition training shoe for Russell Wilson. It features his RW logo on the heel tab, outsole and upper. A cheetah print takes over the insole of the shoe, which is a nod to Wilson who says he plays like a cheetah on the field and wants to train like one in the gym.
“I love that it’s lightweight, fashionable and versatile for all occasions and workouts,” Wilson says.
The Zoom Train Command RW is available December 14 on nike.com, and at Nike Seattle and Nike Portland.
December 07, 2017 / nike women's
The Nike Air Max 97 Metallic Leather Black is available starting December 14 in women's sizing on the Nike App, nike.com and at select retailers.
November 30, 2017 / nike women's
The Nike Air Max 95 Embossed Fur Black uses pony/cowhide to create desirable and feminine textures.
It is available December 7 in women's sizing on the Nike App, nike.com and at select retailers.
The Nike Air Max 95 Embossed-Fur Cider uses pony/cowhide to create desirable and feminine textures.
The Nike Air Max 95 Embossed Fur Blue uses pony/cowhide to create desirable and feminine textures.