July 01, 2021 - Nike’s Rawdacious colorway palette for Tokyo — a combination of white as a primary, with components of pink blast, total orange and bright crimson — is another example of how Nike uses color to imbue deep cultural, psychological and emotional value in its footwear.
“Color has the nuanced ability to invite both reaction and reflection at once,” says Martha Moore, Nike VP, Central Color Product Design. “You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.”
Nike designers looked to historical precedent — moments in time when world events put sport on hold — and the spirit that flourished upon its triumphant return. The Rawdacious colorway symbolizes that exuberance of reuniting through sport in the palette's warm tones, signaling new beginnings.
The palette is grounded in a white base to connote unity (it comprises all hues within the visible light spectrum) as well as a return to square one. The layout of colors also act as a beacon to draw attention to the footwear’s technical components. For example, the visible Zoom Air bag in Nike Running silhouettes like the Air Zoom Maxfly sprint spike are highlighted by volt green and bordered and exaggerated by orange detailing. Similar to negative space in art, says Moore, it’s through white space that other parts of the object can sing.
The result is a color system that Moore says instills a deeper meaning for athletes, whether that athlete is running for gold or just around the block.
“Let’s be clear: I’ll never, ever wear a track spike to compete in a race,” says Moore. “But I would wear a lifestyle, color-related model of a spike because something about it spoke to me at a specific time in my life. It was meaningful to the world, and it was meaningful to me. Color can distill all of those values in a millisecond.”
The Rawdacious colorway of select performance and lifestyle products will release on nike.com throughout the summer.
Check out Nike Gallery for more info on Tokyo innovations.
January 29, 2021 - Whether as a single unit or a standalone outsole, Nike Air is a platform in constant evolution. This spirit of progress is celebrated in the respective design of the three key silhouettes of the Air Max spring 2021 collection: the Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo.
The Air Max 2090 EOI (“Evolution of Icons”) is inspired by subtle detailing from Air Max’s legendary family tree, like the Air Max 90, Air Max 180 and the Air Max BW. The hybrid is part of the season’s larger EOI Pack, which includes variations of the Air Max 270 React EOI and the Air Max Zephyr EOI. A second, later EOI pack features the Air Max 90 SE EOI, the Air Max 95 EOI, the Air Max Plus SE EOI and more.
The Air Max Viva builds on iterative development of women’s specific Air Max models. It includes a Cushlon midsole and an exaggerated Air Max Unit in the heel. The leather, closed mesh and nubuck detailing is complemented by two laces for styling, a speckled midsole and a two-tone rubber outsole.
The VaporMax Evo is a bolder exploration of VaporMax style, but at a closer look, the silhouette creatively fuses details inspired by classic models like the Air Max 90, Air Max 93 and the Air Max Plus. Inside the box is an accordion-style booklet describing the lineage of the shoes that inspire the colorways, the Evolution of Air Max logos and more.
The Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo release throughout spring 2021.
To download hi-res images, click here.
January 25, 2021 - Jordan Brand melds heritage and innovation to the quotidian rhythms of city life with the dual-gender Jordan Brand MA2 and the new Future Primal women's apparel capsule.
The Future Primal apparel follows Jordan Brand's ethos of confident versatility. The pieces — six in all — promote innovative cuts and proportions. The assortment is highlighted by a Utility Pant, Flight Suit, Bodysuit and Lightweight Jacket, each of which incorporate functional details with Jordan Brand heritage hallmarks.
The MA2 evolves the Jordan Max 200, tweaking every detail to augment an at-your-door daily use appeal. The heel and tongue are extended for ease of entry on the way out of the house, while a grippy rubber heel clip helps a quick kick-off when back home.
The Future Primal apparel collection releases February 14. The Jordan Brand MA2 launches February 21, with additional colorways releasing throughout the spring.
January 23, 2021 - CLOT co-founder Edison Chen brings an east-meets-west mentality to his label's sophomore effort of co-branded Air Jordan models. Following the 2018 Air Jordan XIII Low, the new release encompasses the Air Jordan XIV Low and the Jordan Brand's latest performance vehicle, the Air Jordan XXXV.
Both shoes extend CLOT's investigation of Chinese heritage — tying together elements like a Chinese coin pendant and Chinese knot to the heel of the XIV Low and introducing pops of ornamental jade to the XXXV.
Further details on the XIV Low include a tongue reminiscent of a traditional Chinese scroll and emblazoned with the words Jordan and CLOT. On the sole are terracotta-colored accents complemented with light tan and grey. Finishing off the shoe are bold laces and a traditional Chinese knot and coin hanging off the heel. A classic symbol of “如意吉祥,” a Chinese idiom for prosperity and happiness, the added trinket is an ode to CLOT’s Chinese heritage and a token to bring luck to the game.
Chinese Jade is a highly prized and timeless symbol of Chinese culture, representing many positive attributes such as durability, purity and beauty, and often appearing in Chinese-style accessories and trinkets due to its believed ability to ward off negative spirits. On the XXXV, application on Eclipse Plate is highlighted with bold red detailing. The shoe also carries hang tags bearing both the Jumpman and CLOT logos, reflective elements throughout and gold lace eyelets. In the same style as the Air Jordan XIV Low x CLOT, two and three dots appear on the lateral side.
The Jordan x CLOT XIV Low and XXXV will be available February 8 at juicestoreusa.com, juicestore.tw, on the JUICE app and at special JUICE pop-up locations in Hong Kong, Guangzhou, Shanghai, Shenzhen, Taichung and Taipei.
A wider launch follows February 11 at the following retailers:
510 Skateboarding; A Ma Maniere; ATMOS USA; Bait, Inc.; Bodega; Concepts; Corporate; Crème; Extra Butter; Feature LLC; Hirshleifers; JUICE; Kith; Lapstone & Hammer; Notre; Oneness; Politics; RSVP LLC; Shoe Gallery; Social Status; Sole Fly; SNKRS; St. Alfred’s; SVRN; The Darkside Initiative LLC; Trophy Room; Undefeated, Inc.; Wish; XHIBITION
AFEW; Amongst Few; Bastille; Bottega Back Door; BSTN; Concepts; DXB23; End Clothing; Foot District; Foot Patrol; Kickz; Kith; Offspring Selfridges; One Block Down; Opium; Oquim; Overkill; Patta; Pigalle; Shinzo; Si Vas Descalzo; Slam Jam; Sneakerhead; Sneakers N Stuff; Solebox; Titolo; Wunder
GREATER CHINA NIKE AND JORDAN STORES
House of Innovation Shanghai; X158; PS7
1 East Changan; 1 Hongxing; 108 Zhongshanxi; 120 Bayiqi; 128 Zhongjie; 139 Nandong; 188 Jiefangxi; 188 Minzu; 2 Zhongshannan; 218 Tianhe; 5 Xinghuo; 5 Yanan; 6 Nanmenwai; 688 Jiefang; 77 Songhu; 9 Guanghua; 9668 Shennan; 99 Hubindong; HK 8 Wellington; 16 Songgao
ASIA PACIFIC AND LATIN AMERICA NIKE AND JORDAN STORES
Jordan Hongdae; Jordan Manila; Jordan Seoul; TOKYO23
ASIA PACIFIC AND LATIN AMERICA
Atmos Pinnacle; Kith; Latin Partners TTL; Lust; Sports Lab Osaka; Supply; TITAN
January 19, 2021 - The new Nike Mercurial is an excellent example of Nike’s “better is temporary ethos.”
Led by athlete insight, the boot takes on four areas of focus:
- Fit: an upper that feels like a natural extension of the foot
- Touch: natural touch, helping athletes to maintain control at high speeds
- Traction: quick acceleration and breaking in all directions
- Style: brighter, lighter and faster
With these in mind, the design of the new Mercurial draws on the natural geometry of a Dragonfly’s wing as guide to driving maximum efficiency with minimal weight. This results in a lightweight, efficient boot stripped to 7 key components, each made visible for an arresting aesthetic that relays the pure essentials of speed.
Evolving from the 2019 Mercurial 360, the boot introduces a new Vaporposite upper that combines a grippy grid mesh with premium lining for ball control at high speeds. Underfoot the Nike Aerotrak plate brings responsiveness for quick cuts and acceleration.
The bright launch colorway is made up of a digital psychedelic palette, inspired by a computer motherboard, which pays homage to iconic Mercurials over the past 23 years.
The new Nike Mercurial Vapor/Superfly Dragonfly will launch January 25 to Nike Members, with full release February 1.
January 14, 2021 - Michael Jaworowski, Notre’s co-founder and CEO, attributes his first encounter with the Dunk as catalyst for his career, his interests and his community-driven approach to retail.
“I happened to be at a hockey game for the local team in Grand Rapids and I saw a kid go up the escalator in some crazy red and silver Nikes. I was taken aback by them. When I got home, I jumped on the computer and just started searching Nike red and silver — eventually I discovered it was a Nike SB Dunk,” says Jaworowski.
The discovery steered an awakening. Jaworowski hit the era’s blogs and message boards, which led to a job at Grand Rapid’s Premier skate shop (and mentorship from its owners, Eric and Josh) and has culminated in a maturation through the business of sneakers and streetwear to the founding, almost a decade later, of Notre in Chicago.
“We wanted to be a place, a business in Chicago, that could uplift individuals and organizations in the city and believe we’re making positive changes,” says Jaworowski.
The store’s name translates from French to “our.” And within Notre there is a resounding commitment to cultivating connections and allowing a wider sense of ownership. “I definitely had an idea of the type of shop that I wanted to have,” says co-founder Jose Villanueva. “Community was always a big part of it.”
To make it happen, Jaworowski, Villanueva, co-owners Charlie and AJ Nordstrom and the rest of the Notre team have applied an ingrained diligence to a decidedly high-fashion, high-design platform. It is true to their unique ethos, a celebration of collaboration, curiosity, durability and work ethic. The store, for all involved, is a shared labor of love held by a belief that there are many valuable ways of doing things beyond one’s own.
With the Nike Dunk, Jaworowski’s love of the silhouette blends with Notre’s unabashed humility. A hard-working, Midwestern attitude rendered through the store’s elevated aesthetic. “We were always inspired by work shirts, and we wanted to make sure we represented durable materials and the triple-stitch details we associate with hard-wearing clothing and boots,” says Villanueva.
Subtle suede and leather details complement the clean colorways, enriching the story and adding texture. The medial Swoosh offers another element, making Notre’s Dunk “ours” — the linking hands that have become a brand hallmark.
The Nike x Notre Dunk releases exclusively at Notre January 21 in tan and blue colorways. A second release of the blue colorway follows January 23 on SNKRS.
Download hi-res images here.
January 14, 2021 - In 1891, Dr. James Naismith drafted the 13 original rules for the game of basketball while teaching at the YMCA training school in Springfield, Mass. Now, 130 years later, Boston-based Converse has partnered with innovative retailer and neighbor, Concepts, to celebrate the state’s history in hoops — and honor its future.
Drawing inspiration from the two peach baskets that formed Naismith’s early basketball goals, the collaborative project covers the iconic Chuck 70 and the All Star BB Evo. The choice of shoes nods to Converse’s deep roots in the sport and the brand’s recent return to performance basketball.
“The Chuck transcends all — it’s the one sneaker that has an impact on everyone,” says Deon Point, Creative Director of Concepts. “The one angle we felt is sometimes forgotten is its roots in basketball. Not many even know the Chuck Taylor backstory, so hopefully this will shed some light on history.”
Concepts presents the Chuck 70 in an orange and red gradient colorway throughout the platinum-suede upper — a subtle nod to the fruit’s fuzzy surface. “It was difficult tracking down something that had the burnished suede feel as well as coloration, but Converse did an amazing job of ensuring the material felt like an actual peach,” says Point.
With the All Star BB Evo, an evolution of the All Star Pro BB introduced in 2019, Concepts channels the game in a playful sense. The upper on the performance model shares a mix of Shadow Lime and Green Oasis colorways — a nod to the peach’s coloring before it becomes ripe. Each lateral side showcases a flocked Star Chevron logo, and a subtle standout lies within the interior: a Concepts-branded peach blossom print that can be seen on the sockliner and translucent outsole.
“Given the history of Converse on the court, it was only right to include the future of the brand, with the All Star BB Evo, in our consideration of the story of basketball,” says Point.
Download hi-res images here.
January 06, 2021 - Since its inception in 1985, the Nike Dunk has united successive generations in defiant spirit. Whether symbolic of a basketball team, art movement or metal band, the opportunity for self-expression rooted in collective cultural identity has defined the model. In 2021, the Dunk's legacy continues with new colorways and, undoubtedly, new adventures.
The first three arrive in January for the Dunk Low — black/white, red/grey and sail/coast — and will bring new perspective to the Dunk's iconic color-blocking. The black/white comes in men, women and kid's sizes; red/grey in men and kid's sizes; sail/coast will be available exclusively in women's sizing. Release begins January 4 in Greater China, followed by a January 14 launch throughout Asia-Pacific and Latin America. In Europe, the red/grey and sail/coast colorways release January 14. The black/white will follow a week later, on January 21. The North America launch continues in spring 2021.
Additionally, the Dunk Low black/hyper cobalt releases February 11 in men and kid's sizes, alongside the sail/orange peel in women and kid's sizes. The Dunk High white/orange blaze comes March 5 in men, women and kid's sizes.
Download hi-res images here.
December 22, 2020 - The PG5 explores the idea that comfort is the first step to controlling pace on the basketball court. That’s why the full-length Nike Air Dot Weld Strobel cushioning of the PG4 returns, now paired to a new lightweight, low-top profile. It’s all in service of silky-smooth movement across the floor, exemplified by the shoe’s namesake, Paul George.
Other features of the PG5 support George’s two-way needs: The lacing system keeps the foot locked in and stable over the footbed, and the outsole features a multi-directional tread pattern to help provide stop-and-go traction during play.
The black and white colorway of the PG5 releases January 21 in North America. The blue LA Drip colorway releases beginning February 12 in North America.
December 22, 2020 - The Nike SB Dunk Low Street Hawker, designed by Guangzhou artist Jason Deng, gives big props to the bonding effect food culture has in China. Above, a watercolor painting from Deng shows the design inspiration: six regional dishes from six Chinese cities, combined with a slew of other, subtly-incorporated nods to Chinese cuisine.
Here are 22 things you should know about the Street Hawker Dunk.
1. The left shoe uses a lighter beige for three flour-based dishes.
2. The suede toebox mimics the color and texture of green bean soup (Douzhi) from Beijing.
3. Donut (Jiaoquan) patterns on the forefoot pair with the green bean soup.
4. Embossed suede on the lateral side shows shredded pita bread pieces for a traditional Xi'an dish: pita bread soaked in mutton soup.
5. That mutton soup is represented in water-color patterns across the lateral side.
6. The Swoosh is depicted in a wood-grain texture to represent chopsticks.
7. On the lateral heel, water-color fading looks like Shanghai plain noodles, also called Yangchun noodles.
8. An embroidered 10-cent copper coin appears on the lateral heel, hinting at Yangchun noodles.
9. The left insole resembles a blue sky, inspired by traditional Chinese slang implying that people treat food as their heaven.
10. The blue lining of the left midsole mimics the blue-and-white of fine porcelain bowls.
11. The right shoe features hotter colors to represent different heats, from spicy to sweet.
12. The metallic color on the right toebox is pulled from Chengdu hotpots in which dishes are cooked.
13. Boiling chili-oil treatments bubble around the toebox.
14. Ostrich leather on the lateral side is inspired by the crispy roasted goose skin that’s famous in Guangzhou.
15. The silver Swoosh resembles the metal hook used to hang the roast goose.
16. The flame and Lychee wood used to roast the goose appears in a watercolor pattern around the eyelits.
17. Shaved ice and taro balls — a common Taipei dessert — can be found on the heel counter.
18. The insole paints the scene of a bench terrace, a landscaping method used to grow rice paddies.
19. The collar lining reflects the color of meat dishes.
20. The yellow outsole represents cooking oils.
21. Heel tabs feature Chinese calligraphy for “food” in black and white thread.
22. Four colors of laces are inspired by four essential seasonings in Chinese cuisine: green (shallots), yellow (ginger), white (garlic) and black (black pepper).
The shoe releases January 13 on SNKRS.