March 20, 2020 - The Nike Phantom VNM Future DNA T90 brings classic Nike Football design to one of the brand’s latest on-pitch innovations.
Originally released in 2002, the Nike Air Zoom Total 90 II was the perfect blend of comfort, power and precision. Made of soft KN-100 — a strong, light material — the boot’s namesake stemmed from the creation of a cleat that would support player comfort for the total 90 minutes of a match. The cleat featured asymmetrical, off-center lacing for a larger boot-to-ball surface (which helps create a cleaner strike), as well as Zoom Air units in the outsole for optimal traction and stud pressure reduction.
The Nike Phantom VNM Future DNA T90 pays tribute to its predecessor’s classic black, white and red colorway, and translates the 2002 cleat’s goal of precision through modern Phantom VNM technology to facilitate a powerful strike. Most notably, the new boot comes equipped with a Precision Pwr strike zone in the instep — 13 ridges set at specific angles and ascending heights to help keep the ball down and to provide a bite on its surface.
The boot is the third release from the Nike Football’s Future DNA Pack, which finds Nike’s current performance boots each paying homage to a classic Nike Football design, and follows the release of the Nike Phantom VSN 2 Future DNA Hypervenom and the Nike Mercurial Vapor Future DNA Mercurial.
The Nike Phantom VNM Future DNA T90 is available March 20 on nike.com.
January 10, 2020 - The Air Force 1 React D/MS/X gives the look and feel of the original AF1 a contemporary reboot.
The old-meets-new take on the classic shoe’s build delivers new comfort: It swaps its traditional midsole for a full-length drop-in Nike React midsole with a heel Ramp Air unit. Nike React's exaggerated style permeates onto the shoe's exterior, which sees a fresh shape, wavy eyestay and bold Swoosh, while the familiar Nike React’s pattern replaces the traditional AF1 stars at the heel and toe of the outsole.
With these elements, the shoe highlights the D/MS/X ethos by merging the functional excellence of Nike React cushioning with an audacious, contemporary spirit.
The AF1 React D/MS/X releases on the Nike App, nike.com and at select retailers January 17.
To download hi-res images, click here.
January 10, 2020 - In the design of Jordan Max 200 XX, the geometric pattern formed by the familiar straps of the Jordan 8 form a distinctive motif. The abstraction connects the shoe to Jordan Brand's overarching intent to relay an innovative and function-first approach to delivering new staples for women.
The Jordan Max 200 XX features one of Nike's latest Air units and an unmistakably Jordan feel. The modern silhouette made for all-day comfort is available now on jordan.com.
January 10, 2020 - In 1998, Jordan Brand, then in its initial season, created its first women’s Air Jordan silhouette. The shoe's aesthetic linked with the dimpled leather of the Air Jordan XIII, while the herringbone traction signaled high-performance intent. Its inspiration came from an emerging community of professional female players — stamping both a new style on the game and spurring its growth across the world.
More than two decades later, the women’s Air Jordan returns January 16.
January 07, 2020 - The LEBRON 17 I Promise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to improve education in his hometown. His passionate optimism is characterized in the shoe’s colorful, kaleidoscopic upper and outsole. The LeBron James Family Foundation crown is on the tongue, while aspirational phrases, such as “I promise I will dream big," appear on the laces. Nike proudly supports the mission of the I Promise School through a charitable donation to the LeBron James Family Foundation.
The LEBRON 17 I Promise releases January 21 on SNKRS North America and at House of Hoops by Foot Locker.
January 06, 2020 - Celebrating the original design of the Air Max 97, the Nike Air Max 97 G carries a true stitch-for-stitch reconstruction of the iconic runner's metallic upper and features added outsole grip for lasting stability on the links.
The Nike Air Max 97 G hits nike.com on January 16.
December 25, 2019 - Jayson Tatum will wear the Air Jordan XXXIV “Wrapping Paper” PE during the Boston Celtics' Christmas Day game against the Toronto Raptors.
December 23, 2019 - The second colorway of the "Coming to America" collection for Giannis Antetokounmpo, the Nike Air Zoom Freak 1 Soul Glo releases December 28.
To download hi-res images, click here.
December 23, 2019 - The lateral side Swoosh of Nike’s new classically styled runner, the Atsuma, is mirrored by a cutout version on the medial. It's a handsome aesthetic feature — pleasant for looks alone — but also one that manifested a design challenge. The charge: Reduce material waste by increasing pattern efficiency.
Nike Atsuma rethinks and reimagines how traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe's construction and beautiful elements of its design. In addition to the lateral and medial panels, the shoe’s heel counter and eyestay exhibit playful employment of negative space. So too does the hangtag, which is formed by a cutout on the outsole. A recycled sockliner adds to the considered decisions.
The Nike Atsuma releases January 1.
December 22, 2019 - Odell Beckham Jr. will make fans green with envy when he laces up in his Week 16 Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat inspired by a beloved Christmas character. However, when OBJ's latest pregame cleats hit the field with the twinkling lights turned on, these fuzzy numbers are sure to make anyone's heart grow three sizes.
The wide receiver will don the holiday-themed pregame cleats ahead of the Cleveland Browns' final 2019 regular season home game against the Baltimore Ravens December 22.