October 30, 2020 - A clear-cut synergy exists between the Nike Phantom GT boot and the brand’s iconic 2002 advertisement, “Secret Tournament.” The style of football — filled with the era’s creative playmaking icons — set stage for the evolution of expressive, risk-taking footballers for whom the Phantom GT was designed.
Launched in March 2002, the campaign centered on a fictional 8-team, 3-a-side tournament, first goal wins. All matches took place in an enclosed “cage” on a ship. Its timing coincided with international play in South Korea and Japan, and with local 3-a-side tournaments staged around the world.
With the Phantom GT Scorpion, the generational link between “Secret Tournament” and boot materializes through a chrome upper and plate referencing the tournament’s ball, painted brush strokes mimicking the on-ship location and the yellow/black hazard stripes framing the goals. Additionally, a lateral scorpion graphic, featuring the phrases “Secret Tournament” and “Engineered For Skills,” updates the original scorpion logo.
The Nike Phantom GT Scorpion is available November 2 on nike.com.
April 01, 2016 - The Nike FI Premiere has a fully waterproof Flyweave upper, a flexible Nike-free inspired midsole and an outsole that uses Integrated Traction and four softspike cleats to provide the perfect on-course fit.
March 30, 2016 - The lightweight, formfitting NikeCourt Air Zoom Ultrafly has a disruptive silhouette that borrows inspiration from American football, global football and track and field footwear.
The NikeCourt Air Zoom Ultrafly is available April 4 at Nike.com in an all-volt colorway for both hard and clay court surfaces.
March 29, 2016 - Inspired by the Nike Air Force 1, the Nike LunarForce 1 G combines full-length Lunarlon cushioning with a waterproof leather upper and integrated traction using classic Nike Waffle lugs.
The Nike LunarForce 1 G is available April 1 on Nike.com.
March 29, 2016 - The print on the new KD8 young athletes' basketball shoe is inspired by the All-Star's favorite childhood snack.
March 28, 2016 - Last year Nike released the Air Max Zero, Tinker Hatfield's original Air Max design, which eventually became the Nike Air Max 1. Though the idea for the shoe was put to paper 29 years ago, its first real-life manifestation incorporated nearly three decades of Nike Air innovation. It may not have been the first Nike Air Max, but without it, the Nike Air Max 1 would not exist.
The Nike Air Max Zero Ultra returns March 28 in yellow with lightweight Ultra tooling at Nike.com.
March 26, 2016 - The Flyknit Racer is now available in the Fire and Ice colorway, inspired by the two keys to post-run recovery.
March 14, 2016 - A rework of a classic 2002 color scheme, this version of Tinker Hatfield's iconic Air Max 1 combines elements of another Hatfield favorite, the Air Safari.
The Nike Air Max Safari returns March 14 on Nike.com.