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This Customizable Footwear Collection Remembers the Sport Moments that Amazed NYC

November 14, 2018 - To celebrate the opening of Nike’s newest flagship store in New York City, a collection of five iconic silhouettes will be available at Nike NYC in limited quantities beginning November 15. All highlight moments in sport that brought the city to awed silence.

Each shoe is crafted with white-on-white, high quality, bonded synthetic leather along with removable Nike Swooshes to allow for more flexibility in customization. In Nike NYC, shoppers will have access to footwear dip-dyeing, printing, embroidery, patches, lasering and a full accessory bar (You can also buy the shoe as-is at the store).

NIKE ZOOM FLY 2 | SHALANE FLANAGAN
Flanagan’s final stretch between Columbus Circle and Central Park in 2017 made her the first American female runner in four decades to win NYC’s premier marathon. The Nike Noise Cancelling Pack Zoom Fly 2 will be available at Nike NYC November 15 through November 29.

AIR JORDAN I HIGH | NIGEL SYLVESTER
A 2013 image of Nigel Sylvester soaring over the 145th Street subway station established the Queen native’s status as one of the world’s most talented BMX riders. The Nike Noise Cancelling Pack Air Jordan 1 High will be available at Nike NYC November 30 through December 13.  

NIKE AIR FORCE I LOW | ODELL BECKHAM JR.
After missing the first four games of his rookie season due to injury, Beckham Jr.’s 50-yard, one-handed, free-falling touchdown catch at Meadowlands in late November of 2014 became a landmark moment for the sport, igniting OBJ’s legacy and sparking football’s future. The Nike Noise Cancelling Pack Air Force 1 Low will be available at Nike NYC December 14 through December 27.

NIKE CORTEZ | MARIA SHARAPOVA
Maria Sharapova’s rise to tennis's elite ranks had an important moment in NYC, when, at just 19 years old, she won her second Grand Slam at Flushing Meadows. The Nike Noise Cancelling Pack Cortez will be available at Nike NYC December 28 through January 10.

KOBE PROTRO 1 | KOBE BRYANT
Bryant’s 61-point performance in 2009 reminded the world that once the bright lights of NYC turn on, so do the world’s greatest athletes. The Nike Noise Cancelling Pack Kobe Protro 1 will be available at Nike NYC January 11 through January 24.

nike basketball

Nike KYRIE 5 PE "Neon Blends"

December 12, 2018 - This colorway of the Nike KYRIE 5 PE "Neon Blends" was created for Kyrie Irving for his game against the Washington Wizards on December 12.

nike sportswear

"The Ten" AF1 Re-Issue Includes Kids Sizes

December 12, 2018 - The Ten: Nike Air Force 1 Low follows the theme of GHOSTING, using translucent materials to celebrate the soul of the transcendent hoop shoe. It is available in Little Kids sizes (10.5C-3Y) and Baby and Toddler sizes (0C-10C) December 19.

nike sportswear

This New Women's Silhouette Brings Modern Elegance to Air

December 11, 2018 - A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. 

The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.

A deconstructed translucent Nexkin upper (a vessel to show personality through sock choice), low collar and big lift combine to complete the modern look. The four dots on the heel represent the four disciplines that brought the shoe to life — a reminder of the power of collaboration. 

The tooling is perhaps the shoe's true signature feature. The Dia's elegant stack height is derived from the team's established goal for the shoe: to highlight the Air unit in the biggest way possible.

With that wish came a ton of questions, including things like what the heel would have to look like, where it would affect the shoe’s design and how to make it look beautiful rather than bulky. It also called for more foam, resulting in more comfort.

Limited quantities of the Nike Air Max Dia will be available December 13 on the Nike App and at select retailers followed by a wider release January 25.

jordan brand

Air Jordan 1 Origin Story

December 10, 2018 - Jordan Brand is celebrating the theatrical release of Spider-Man™: Into the Spider-Verse with the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film, the shoe puts a twist on a classic colorway by introducing a new upper design and icy translucent outsole.

The Air Jordan 1 Origin Story releases in men's and grade school sizing December 14 on Jordan.com and at select retailers globally.

nike basketball

Nike KYRIE 5 PE "Little Mountain"

December 10, 2018 - The Nike KYRIE 5 PE "Little Mountain" was created for Kyrie Irving for his game against the Chicago Bulls on December 8, 2018.

The shoe's tongue features a Standing Rock Sioux Tribal seal decal, a nod to Irving's late mother, Elizabeth Ann Larson, who was an enrolled member. "Little Mountain" appears on the toe box, which refers to the Lakota name officially bestowed to Irving in August by the Standing Rock Sioux tribe.

Together, the shoe's details reflect Irving's desire to relay personal, connective stories with different colorways of the KYRIE 5.

nike sb

Concepts x Nike SB Dunk Purple Lobster

December 09, 2018 - Since its first haul (a Nike SB Dunk) in 2008, Cambridge, Massachusetts-based Concepts has held a consistent line among its many ideas: the lobster. There have been a handful of Dunks to claw at it — blue at retail and an F&F yellow, as well as a few variations of the aesthetic on the KYRIE 4. 

“Initially, I felt we shouldn’t touch the theme again. It was a moment. We celebrated it. We loved it," shares Concepts creative director Deon Point. "Ten years later, I'm in more Lobster conversations than I can believe. Kyrie and Jason Tatum are wearing versions on the court, Sue Bird in the WNBA, too. It's like this whole movement."   

This month, the scheme returns to its original Dunk base but in a new purple makeup that adds fuel to the flame. 

"I've probably researched lobsters more than Jacques Cousteau himself," says Point. "There's versions in color variations, depending on the depth of how far a lobster can go below sea level. And, theoretically, there are lobsters in colors that haven't been found yet."

Purple is one of those colors. But that hasn't stopped Point. While there isn't exact proof that there are purple lobsters floating around, if you mix blue and red — the colors of the Concepts' originals — one might just birth.
 
The Concepts x Nike SB Dunk Lobster releases December 14 at Concepts, December 15 at select retailers and December 17 via SNKRS. 

jordan brand

Maya Moore x Aleali May Air Jordan Court Lux Collection

December 07, 2018 - Basketball superstar Maya Moore and renowned stylist Aleali May come together to create a women’s-exclusive Air Jordan collection inclusive of their favorite Air Jordan silhouettes: the Court Lux Air Jordan 1 and Air Jordan X.

Both shoes are made with premium suede and blocked in colors that take inspiration from Moore's favorite uniforms throughout her career. Finishing touches include a removable faux fur tongue on the AJI to represent May’s influence on high fashion, and Moore’s logo and favorite bible verse on the AJX.

The Maya Moore x Aleali May Court Lux Air Jordan I and Maya Moore x Aleali May Air Jordan X release on December 15 in select retailers globally and December 22 in select North America retailers and the SNKRS app globally.

nike sportswear

Nike x A-COLD-WALL* Air Force 1

December 07, 2018 - For A-COLD-WALL* designer, founder and creative director, Samuel Ross, Nike Flyleather represents new opportunity. The unique material, which is made with at least 50 percent recycled natural leather fiber, allows for an evolution of design thinking while deftly balancing natural tactile qualities with an important reduction in the planet’s carbon footprint. Both properties are on full display in Ross' Nike x A-COLD-WALL* Air Force 1. 

"Flyleather is a vessel to refine an idea that was already quite strong," says Ross. "The technology behind it is also connected to the progression of my design practice, my label and, of course, my work on the Air Force. To produce a shoe that carries a sustainable narrative and talks to modern issues is a big thing." 

That "big thing" is about bringing products up to speed with the globe’s contemporary needs. "When I first started collaborating with Nike, I had, like, 10 stocklists. So, sustainability felt like something that was a much bigger issue than my own business,” says Ross. “Now, we're at 130 stockists and our consumption rates do need to adjust. It has been brilliant to actually open up that conversation with Nike around clothing and footwear in order to take steps towards becoming more sustainable at A-COLD-WALL*." 

The Nike x A-COLD-WALL* Air Force 1 launches December 9 in Shanghai. Subsequent releases follow December 21. 

nike football (soccer)

EA SPORTS X PhantomVSN

December 05, 2018 - A third collaboration between Nike and video game maker EA SPORTS yields an expressive version of the PhantomVSN — and with it, a testament to the passion footballers and millions of fans worldwide have for the digital version of the game.

The reflective graphic treatment on the boot’s upper is inspired by console controller buttons. The EA SPORTS logo appears on the boot’s tongue and shoebox. 

The boot is available to wear within the video game and will be worn on the pitch by Kevin De Bruyne, Fran Kirby and Federico Bernardeschi.   

The EA SPORTS X PhantomVSN will be available December 12.