February 27, 2018 - No single connection between a shoe and a city is as strong as Los Angeles’ embrace of the Nike Cortez, originally released in 1972. That bond continues with the Nike LA Cortez, the latest Cortez collaboration between Nike and Nike athlete Maria Sharapova.
Combining her favorite sneaker with her favorite city — and the place she calls home — Sharapova, who has always had a strong eye for design and fashion, says she wanted to create a shoe that captured "LA’s high style." The color palette was inspired by LA’s laid-back vibes and the earthy hues of a West Coast sunrise. Playing off of Sharapova’s childhood interest in calligraphy, the shoe utilizes refined design lines for an off-court elegance. Thoughtful attention to craft and detail brings dimensional layering with premium suedes, leathers and soft gold accents.
"I love how it’s minimal and understated in certain ways, yet there’s so much attention to detail with the finishes, materials and even color," says Sharapova. "I was inspired by my morning walks along the coast on my way to practice, and I think we captured that peaceful essence in this shoe."
The Nike LA Cortez will launch March 1 at Nordstrom x Nike Sneaker Boutiques and on nordstrom.com, and March 2 on the SNKRS app, nike.com and at Nike The Grove and Nike Santa Monica.
The debut colorways, “8-bit” and “Pixel,” draw inspiration from the vibrant tones of the ’90s tech world, and feature a white-to-lime gradient midsole, a hyper pink-to-white outsole and a sapphire heel clip.
The Nike Epic React Flyknit 2 “8-bit,” featuring a gray upper, releases January 17 for members only, while the “Pixel” launches January 31 on nike.com, and at select Nike doors.
December 17, 2018 - Adorned with Swarovski® Crystals, this edition of the Air Max 97 Gold adds a distinct dazzle to an already shimmering icon. The upper is made with Swarovski's proprietary Crystal Fabric, which refracts light with a bright, shimmering effect as the shoe moves.
The Nike Air Max 97 LX releases December 26.
December 17, 2018 - The special-edition Nike Air Monarch IV Snow Day arrives with an all-white, full-grain leather upper embellished with a chrome silver Swoosh and iridescent outsole — the overall effect reminiscent of a glistening, snowy day.
The sherpa collar nods to warm slippers, and the sockliner frames an imprinted Swoosh on freshly-fallen snow. A pop of orange on the midsole symbolizes a snowman’s carrot nose. Plus, a snowman figure is hidden in the embroidery details on the heel.
The Nike Air Monarch IV Snow Day releases December 18 on SNKRS Japan. On December 20, it releases on nike.com and in select Nike stores in Greater China, Europe and Korea. On January 3, it will be available on SNKRS North America and at Nike NYC and Nike by Melrose.
December 11, 2018 - A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia.
The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.
A deconstructed translucent Nexkin upper (a vessel to show personality through sock choice), low collar and big lift combine to complete the modern look. The four dots on the heel represent the four disciplines that brought the shoe to life — a reminder of the power of collaboration.
The tooling is perhaps the shoe's true signature feature. The Dia's elegant stack height is derived from the team's established goal for the shoe: to highlight the Air unit in the biggest way possible.
With that wish came a ton of questions, including things like what the heel would have to look like, where it would affect the shoe’s design and how to make it look beautiful rather than bulky. It also called for more foam, resulting in more comfort.
Limited quantities of the Nike Air Max Dia will be available December 13 on the Nike App and at select retailers followed by a wider release January 25.
To download hi-res images, click here.
December 10, 2018 - Jordan Brand is celebrating the theatrical release of Spider-Man™: Into the Spider-Verse with the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film, the shoe puts a twist on a classic colorway by introducing a new upper design and icy translucent outsole.
The Air Jordan 1 Origin Story releases in men's and grade school sizing December 14 on Jordan.com and at select retailers globally.
December 10, 2018 - The Nike KYRIE 5 PE "Little Mountain" was created for Kyrie Irving for his game against the Chicago Bulls on December 8, 2018.
The shoe's tongue features a Standing Rock Sioux Tribal seal decal, a nod to Irving's late mother, Elizabeth Ann Larson, who was an enrolled member. "Little Mountain" appears on the toe box, which refers to the Lakota name officially bestowed to Irving in August by the Standing Rock Sioux tribe.
Together, the shoe's details reflect Irving's desire to relay personal, connective stories with different colorways of the KYRIE 5.