February 27, 2018 / nike sportswear
No single connection between a shoe and a city is as strong as Los Angeles’ embrace of the Nike Cortez, originally released in 1972. That bond continues with the Nike LA Cortez, the latest Cortez collaboration between Nike and Nike athlete Maria Sharapova.
Combining her favorite sneaker with her favorite city — and the place she calls home — Sharapova, who has always had a strong eye for design and fashion, says she wanted to create a shoe that captured "LA’s high style." The color palette was inspired by LA’s laid-back vibes and the earthy hues of a West Coast sunrise. Playing off of Sharapova’s childhood interest in calligraphy, the shoe utilizes refined design lines for an off-court elegance. Thoughtful attention to craft and detail brings dimensional layering with premium suedes, leathers and soft gold accents.
"I love how it’s minimal and understated in certain ways, yet there’s so much attention to detail with the finishes, materials and even color," says Sharapova. "I was inspired by my morning walks along the coast on my way to practice, and I think we captured that peaceful essence in this shoe."
The Nike LA Cortez will launch March 1 at Nordstrom x Nike Sneaker Boutiques and on nordstrom.com, and March 2 on the SNKRS app, nike.com and at Nike The Grove and Nike Santa Monica.
April 13, 2018 / nike running
The Zoom Fly SP City-Inspired Pack celebrates top marathons and the culture of the respective host cities.
The red-tinged Zoom Fly SP Tokyo was inspired by the city's bright lights (plus has a super cool mini swoosh). The Zoom Fly SP Boston nods to speed with a Volt accent, meanwhile the Zoom Fly SP London honors the city's heritage in two colorways — white/rage green/summit white and white/sunset pulse/summit white. Finally, the Zoom Fly SP Breaking2 marks the anniversary of last year's Breaking2 attempt. Each shoe features a red stripe along the midsole as a hat-tip to the placement of the original shoe's game-changing full-length carbon-infused nylon plate.
The Zoom Fly SP Tokyo is available now, the Zoom Fly SP Boston will be available April 16, the Zoom Fly SP London will be available April 22 and the Zoom Fly SP Breaking2 will be available May 6 on nike.com and at select Nike retailers.
April 06, 2018 / nike women's
Today, the second go-around of The 1 Reimagined collection releases in Light Blue, Luminous Green, Geode Teal, Cinder Orange and Violet Mist flooded colorways.
Chiyo Takahashi, Nike Senior Color Design Director and one of 14 women who worked on the collection, explains how and why designers landed on these five colors.
When it came to designing the color collection, our initial ideas were to create different color palettes for each archetype. But halfway through our process, we shifted our aim to bring the collection together with a simple but bold palette.
We were interested in colors that created moods on their own and had an exciting synergy when together. Limiting to five bold colors instead of 10 made the collection more symbiotic. They became the glue for the relationship that binds the collection.
We landed on Light Blue, which is calm and soothing; Luminous Green, which is optimistic and progressive; Geode Teal, which is grounded and bold; Cinder Orange, which is warm and spicy; and Violet Mist, which is light and ethereal.
Each of these colors is quite expressive and unique on their own, but we really loved how fresh and playful the shoes became when all the colors came together. In a way, this symbolized what this collection was about: individual designers coming together to contribute, but it’s the power of the collective that really makes it special.
The new colorways of the 1 Reimagined collection are available today on Nike Unlaced and the SNKRS app.
March 30, 2018 / nike running
New Nike Epic React Flyknit colorways, including Pink Matcha (pink and green versions for women and men), an off-white Alloy (for women) and Horizon (glowing red for women and a dark gray for men) release this spring on nike.com and at select retailers.
March 30, 2018 / converse
Introduced in 2013, the Chuck 70 is built off the original 1970’s design for the Chuck Taylor All Star with a deliberate nuance and attention to detail. Since its debut, the Chuck 70 has become a choice silhouette for designer collaborations — featuring in projects with the likes of Rei Kawakubo, Missoni, Jonathan Anderson and Virgil Abloh.
This spring, the shoe is celebrated in its full sporting glory with the Converse Chuck 70 Heritage Court collection. Winged tongue stitching, 35mm rubber taping, 12oz canvas and a distinct “Chuck Taylor All Star” license plate deliver vintage vibes, which are augmented by a refreshed color palette and tricolor blocking on the mid-sole pinstripe.
The Converse Chuck 70 Heritage Court collection is available on converse.com and at select retailers.
March 27, 2018 / nike tennis
In bright color schemes inspired by the vibrant style of 90’s tennis, the NikeCourt Fresh pack includes the Air Zoom Vapor X (shown first), the Air Zoom Cage 3 (shown second) and Air Zoom Ultra React (shown third).
NikeCourt athletes, including Simona Halep who's currently ranked world number one, will wear these throughout the European clay season until competition in Paris at the end of May.
“On clay, it’s important that the sole of the shoe lets you slide but isn’t slippery,” says Simona, who wears the NikeCourt Vapor X. All three shoes feature a modified herringbone pattern on the outsole that provides excellent traction on clay surfaces, while Air Zoom units offer cushioning for longer rallies typically seen on those courts. And for fun, black speckles on the upper represent clay splatter.
The NikeCourt Air Zoom Ultra React, Air Zoom Cage 3 and Air Zoom Vapor X will be available in women's colorways (shown) and men's colorways April 3 on nike.com and at select retailers.
March 23, 2018 / air max
The Air Max 1/97 Sean Wotherspoon will be available in toddler sizes in North America on March 31 and in Europe on April 7.
March 21, 2018 / nike basketball
Debuted tonight on DeMar DeRozan, the KOBE AD NXT 360 features a next generation Nike Flyknit upper that wraps the foot with 360-degree construction for a secure, second-skin fit. The shoe is equipped with a dual-density drop-in foam midsole made of Nike React technology and Lunarlon to maximize cushioning and response.
March 12, 2018 / nike training
For the first time, Nike Free’s flexibility and Nike Metcon’s durability collide in a new men’s training shoe, the Nike Free x Metcon.
The TPU-faced open mesh through the vamp is similar to chain mesh, so it’s light and breathable but also durable. The toe clip offers protection on the medial side during burpees, while the heel clip helps minimize drag during wall exercises such as handstand pushups. The triangle mid-foot rubber wrap and provides stability.
Laser-siped flex grooves in the forefoot maximize natural motion and forefoot flexibility for running and jumping, while minimal siping in the heel creates a stable platform for lifting.
The black core that pops out through the tri-stars at the bottom is a softer-density foam that provides cushion underfoot, while the outer shell is a firmer-density foam that doesn't compromise stability during lateral moves. Small laser dots on the outsole provide grip.
The Nike Free x Metcon training shoe will be available in men’s sizes on April 1 globally.
March 09, 2018 / jordan brand
In celebration of the 35th anniversary of Michael Jordan’s NCAA title, and in recognition of the University of North Carolina’s 2017 championship, Tinker Hatfield and Dan Sunwoo have created a limited, friends and family edition of the Converse Pro Leather.
The shoe, which was worn by Jordan in the ’82 tournament, features a Jumpman rather than the customary Star Chevron. “MJ was wearing the Converse Pro Leather in the 1982 Championship. He is often quoted as saying he felt he became Michael Jordan in that moment,” explains Hatfield. “To signify the birth of MJ, I had the Converse logo fade out and the Jumpman appear.”
The left heel pays homage to the Tar Heels’ 1982 uniform short, while the right references the 2017 championship team’s version of the now traditional UNC argyle pattern.
The Converse Birth of Michael Jordan Pro Leather will be presented to the current UNC team, as well as friends and family of the program and Jordan Brand.