February 27, 2018 / nike sportswear
No single connection between a shoe and a city is as strong as Los Angeles’ embrace of the Nike Cortez, originally released in 1972. That bond continues with the Nike LA Cortez, the latest Cortez collaboration between Nike and Nike athlete Maria Sharapova.
Combining her favorite sneaker with her favorite city — and the place she calls home — Sharapova, who has always had a strong eye for design and fashion, says she wanted to create a shoe that captured "LA’s high style." The color palette was inspired by LA’s laid-back vibes and the earthy hues of a West Coast sunrise. Playing off of Sharapova’s childhood interest in calligraphy, the shoe utilizes refined design lines for an off-court elegance. Thoughtful attention to craft and detail brings dimensional layering with premium suedes, leathers and soft gold accents.
"I love how it’s minimal and understated in certain ways, yet there’s so much attention to detail with the finishes, materials and even color," says Sharapova. "I was inspired by my morning walks along the coast on my way to practice, and I think we captured that peaceful essence in this shoe."
The Nike LA Cortez will launch March 1 at Nordstrom x Nike Sneaker Boutiques and on nordstrom.com, and March 2 on the SNKRS app, nike.com and at Nike The Grove and Nike Santa Monica.
May 22, 2018 / nike training
The Nike Free x Metcon combines the flexibility and comfort of Nike Free with the durability and stability of Nike Metcon – a combination Cristiano Ronaldo wanted in a Nike Training shoe.
The Nike Free CR7 x Metcon speaks to Ronaldo's incredible focus, never-ending attention to detail and complete dedication to training to be his best.
Ronaldo chose white as the primary color because it provides a light, fresh feel and embodies the energy and spirit he needs for his training, he says. His favorite color, ice-blue, shows up in detailing on the TPU cage and handstand heel clip. The new logo on the cage was inspired by an ancient Portuguese navigational tool that pays tribute to Ronaldo's national heritage. His signature appears on the sock liner and CR7 branding is embossed in the premium leather at the heel and tongue.
The shoe will be available May 26 on nike.com and at select retailers.
May 21, 2018 / nike tennis
Nike celebrates Serena Williams' return to Paris clay with this special-edition Nike Blazer. The shoe features Serena’s SW logo on the laces and tongue tab, as well as a leather upper with textured accents.
Limited quantities of the Nike Blazer Mid SW will be available beginning May 24 in Europe at a special pop-up store in Paris and select retailers as well as in North America via SNKRS.
May 16, 2018 / nike sportswear
The Nike Air Max Plus hit shelves in 1998 and launched into global popularity with its daring design and innovative manufacturing background. The Nike Mercurial also released in 1998 and quickly set the standard in elite football equipment. Both shoes attracted a cult-like following in Western European circles, including athletes who looked to blur the lines of style between the pitch and the streets.
“The first time I saw the TN, it was worn by my big brother and his friends in my neighborhood,” says star French international footballer Ousmane Dembélé. “For the Mercurial, it was on TV in a Nike ad. Like many, me and my friends called the TN, ‘La Requin.’”
After 20 years, and in celebration of this summer’s competition, the streetwear classic officially takes a cue from performance footwear with the new Mercurial TN.
The lead colorway is in white, mirroring one of the Mercurial colorways that footballers will wear on the pitch in Russia next month. Iridescent shanks with a color-shifting effect appear across each colorway, mimicking the sole plate of the Mercurial.
More stylistic elements round out the fusion of the two designs. Emulating the sleek nature of the football boot, the Mercurial TN removes the “fingers” associated with the traditional TN for a clean, minimalist look. The upper is coated with a TPU translucent skin. The iconic logos are oversized, composed of fused skin, that appear prominently on the heel.
The black and orange colorways of the Nike Mercurial TN will be available on May 17 on nike.com and at Footlocker UK and EU. The white colorway is available on May 31.
May 04, 2018 / jordan brand
While Michael Jordan was creating special moments in the Air Jordan XI on the court, his fans were wearing it off the hardwood to celebrate occasions. With the original design inspiration and use of patent leather, the silhouette’s cultural adoption as an acceptable substitute for a formal shoe wasn’t a surprise. Like many Air Jordans, the XI has added chapters to its history authored by the community’s style and passion for the brand.
The new Cap and Gown colorway recognizes the Air Jordan XI’s unique place at graduation ceremonies and complements them with upgraded materials including a suede upper, metal Jumpman logo and laces inspired by graduation cords.
The Air Jordan XI Cap and Gown releases globally May 26 on jordan.com and at select retailers.
May 03, 2018 / nike running
Beginning May 3, the Nike Epic React Flyknit will be fully customizable via NIKEiD. There’s more: Five run clubs (selected because they each represent what it means to push the boundaries of running and creativity) from around the world also created unique iD builders for React. That means additional one-of-a-kind design features from each crew, including sock liners, heel loops, heel cups and color palettes, are available.
To show the possibilities, each crew designed a shoe that features details that represent their city and what gets them going.
Tokyo’s Athletics Far East run crew’s design palette honors the Tokyo subway map. Koreatown Run Club in Los Angeles created a palette primarily inspired by the Korean flag. Seoul’s Private Road Running Club’s design features the Corinthian helmet logo and gold accents to symbolize the crew’s marathon achievements and victories to come. One Crew from Shanghai used nature-inspired tones that nod to clouds, dawn and the medals they strive for, along with the Chinese symbol for “fly.” Amsterdam streetwear label Patta and London’s Track Mafia partnered up on a triple black version meant to channel the fearless nature of city culture.
The Nike iD essentials builder will go live May 3, while the Crew builders launch May 10 on nike.com.
April 23, 2018 / converse
With a monochromatic upper and contrast stitching, the “Mono” introduces an unexpected approach considering the vibrancy of the initial GOLF le FLEUR* drops.
The GOLF Le FLEUR* Mono collection comes in five premium suede hues: Black, White, Greener Pastures, Limoges and Rhubarb. It coincides with a complete apparel capsule of Converse Essentials Tees and French Terry Crew Sweatshirts available in Light Grey Heather, White, Green and Limoges. Both apparel pieces feature the GOLF Le FLEUR* logo (which is embroidered on the Converse Essentials Sweatshirts).
The GOLF le FLEUR* Mono collection is available April 26 in unisex sizing exclusively from converse.com and golfwang.com
April 18, 2018 / converse
Introduced in 2013, the Chuck 70 is built off the original 1970’s design for the Chuck Taylor All Star with nuance and attention to detail.
For summer, the Converse Chuck 70 Canvas Brights bring punchy 90s color schemes and a three-color pinstripe varnished midsole to the silhouette.
The Converse Chuck 70 Canvas Brights pack is available on converse.com and at select retailers.
April 16, 2018 / nike football (soccer)
Brasilian superstar Ronaldinho played for some of the world’s biggest clubs, securing silver for each, and delivered glory to his home nation over the course of his 20-year career. He’s remembered for his thrilling runs and mind-bending free kicks, as well as his famous celebratory shaka.
The second drop of the Nike 10R City Collection, featuring the LegendX, highlights Ronaldinho’s exploits during the Barcelona and Milan chapters of his career.
In Barcelona, Ronaldinho famously won over even his biggest detractors (rival fans) with dazzling play that helped his claimed titles and garnered individual recognition as 2004’s world player of the year. While in Milan, he continued a tradition of triumph with a title in 2011.
The Barcelona shoe is white with gold Swoosh; the Milan version red with black.
Both shoes are available April 16 on nike.com
April 13, 2018 / nike running
The Zoom Fly SP City-Inspired Pack celebrates top marathons and the culture of the respective host cities.
The red-tinged Zoom Fly SP Tokyo was inspired by the city's bright lights (plus has a super cool mini swoosh). The Zoom Fly SP Boston nods to speed with a Volt accent, meanwhile the Zoom Fly SP London honors the city's heritage in two colorways — white/rage green/summit white and white/sunset pulse/summit white. Finally, the Zoom Fly SP Breaking2 marks the anniversary of last year's Breaking2 attempt. Each shoe features a red stripe along the midsole as a hat-tip to the placement of the original shoe's game-changing full-length carbon-infused nylon plate.
The Zoom Fly SP Tokyo is available now, the Zoom Fly SP Boston will be available April 16, the Zoom Fly SP London will be available April 22 and the Zoom Fly SP Breaking2 will be available May 6 on nike.com and at select Nike retailers.