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nike basketball

Basketball is Back. Check Out the Footwear Hitting the Court.

July 24, 2020 - The return of the NBA and WNBA is set to begin in Florida, where Orlando and Bradenton will host condensed regular seasons before playoff basketball kicks off, eventually crowning a league champion. A number of Nike Basketball silhouettes will hit the court in fresh colorways, from special editions of the LEBRON 17 to new renditions of the KYRIE 3 Low to more Gatorade flavors of the PG4.

LEBRON 17 Graffiti, Cold Blue and Fire Red
Blue and red variations of the LEBRON 17 Graffiti release July 28 on SNKRS in North America.

LEBRON 17 Low Titan
The collaborative colorway with the Manila-based basketball concept store, featuring symbols and logos that represent Titan's 10-year history, releases August 8 in North America.

KYRIE 3 Low, Eclipse and Inner Harmony
The KYRIE Low 3 Eclipse strikes a tonal balance between night and day, with intricate patterns on the toe and strap and a yellow emblem on the heel. The Inner Harmony colorway pairs a tranquil sunrise gradient with hieroglyphic symbols that speak to Irving’s fascination with the mysterious. The Eclipse colorway releases in North America in August; the Inner Harmony colorway releases in September.

KD13 Nike Nationals
Continuing the KD line’s tradition of recognizing the summertime tournament, this KD13 features glossy gold detailing in the upper’s gridded pattern, the heel wings and the upper half of the Nike Swoosh, brought together through bright blue stitching. The KD Nike Nationals releases July 30 in North America.

PG4 Gatorade
The PG and GX logos cover the semi-translucent upper, arriving in both green and orange for additional takes on Gatorade drink flavors. Beneath the mesh overlays of the PG4 are more pops of orange, visible through the heel counter and on the laces. The orange colorway releases August 8 on SNKRS in North America. The green colorway releases July 31 in North America.

PG4 PCG2
A cool-blue version of the outdoor-inspired colorway, the PG4 PCG2 releases in September. 

Zoom Freak 2, White Cement
The Zoom Freak 2 colorway is inspired by the four-mile concrete trek that Antetokounmpo would regularly make as a youth from his Sepolia neighborhood in Athens to the gym for practice. The colorway releases October 1 in North America.

Zoom BB NXT
The non-signature performance silhouette from Nike Basketball arrives in a red mesh upper and a navy circular outsole pattern. The shoe releases in August.

nike sportswear

The Nike Air Max Pre-Day Connects Generations of Innovation

March 16, 2021 - With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. 

The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs. 

The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole. 

Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride. 

With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI). 

Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.

The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.

In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations. 

The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.

March 11, 2021 - Kim Jones is passionate about his newest Nike collaboration. “This latest capsule celebrates one of my favorite Nike shoes, the Air Max 95, by looking at the way it could be addressed with modern technology,” the designer says.

Jones has been working with Nike since 2016, infusing a potent string of collaborative projects with unique perspective on craft, travel, punk fashion and more. For 2021, Jones’ attention is squarely on Max Air — as both visceral object and aesthetic cue. 

With the special-edition design, the Air Max 95 bridges eras of tech and aesthetic with a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors, including Total Orange and Volt, pop against an inverted gradient to offer a new twist to a nostalgia-inducing scheme. The shoe’s eyestays highlight a contemporary, translucent, stretch-woven material, Nexkin, made popular in recent icons such as the Zoom Fly SP and React Element 87.

A connected apparel collection honors Jones’ long-term interest in the eye-catching appeal of Max Air. With bold, brash wordmarks and a mix of neutral and neon colors, the designer says the garments “carry an over-scaling of the logo to create something that is as energetic as the shoe itself.” 

The Air Max 95 x Kim Jones capsule releases March 19 on SNKRS and at select retailers. The Volt Air Max 95 and High Voltage apparel release exclusively in the United Kingdom, while the Total Orange Air Max 95 and remaining apparel will be available globally.

Download hi-res images here

nike running

What’s New (and Familiar) About the Nike Vaporfly NEXT% 2

February 28, 2021 - The ZoomX Vaporfly NEXT% brought the latest in ZoomX cushioning technology to both elite and recreational runners, incorporating a full-length carbon plate for outstanding energy return. The shoe’s second version releases first in a minimalist colorway for Nike members that taps into the workshop lore of Nike co-founder Bill Bowerman, followed by a wider release of the above Aqua colorway. It adds features through the upper to make the shoe more comfortable and durable, while still keeping the underfoot details that cement its trusted, near-magical reputation among runners who are breaking their own barriers on race day

Here’s what’s new (and familiar) about the ZoomX Vaporfly NEXT% 2:

What’s New

  • Engineered mesh material in the upper is softer and more breathable than Vaporweave. The mesh better conforms to the foot and helps keep feet cool throughout a race.
  • Pockets of padding at the top of the tongue help provide a more comfortable fit and reduce lace pressure.
  • Forefoot reinforcement was added for improved containment and durability in high-wear striking areas.

What’s Familiar

  • A full-length, articulated carbon plate delivers a propulsive feel and helps promote a smooth transition from stride to stride.
  • A wide forefoot midsole helps maximize propulsive feel and ZoomX responsiveness through a stable platform.
  • The full-length ZoomX foam provides a lightweight and responsive ride.
  • Deep, longitudinal grooves in the rubber outsole help improve traction on different surfaces and in varying racing conditions.
  • The 8mm offset helps with stability and energy return

The white colorway of the ZoomX Vaporfly NEXT% 2 releases in limited quantities for Nike members beginning February 28. The Aqua colorway releases on nike.com beginning March 25 in select markets.

To download hi-res images, click here.

February 14, 2021 - The deconstructed, DIY approach of the Nike x READYMADE Blazer Mid transforms Nike’s earliest basketball shoe. It features a thinner, longer, half-stitched Swoosh, pulled from the logo’s 1971 version, and the layered upper nests a splotched foam beneath angled leather side panels. The result is an aesthetic that shows off the Japanese brand’s core design values and subtly catches the nostalgia of the brand’s founder, Yuta Hosokawa.

“We deconstructed the Blazer and recreated it without losing sight of its DNA,” the READYMADE designer says. “I have been playing basketball since I was in third grade. The first pair of shoes I bought for myself were Nikes. That’s how I came to like fashion.”

The midsole’s texture adds volume, and was designed using clay molds that were altered during a few trials to balance the shoe’s side profile. Exposed foam surrounds the collar and tongue, and three different sets of laces over the toe box and across the midfoot create an additional layered, hatched effect. A nod to READYMADE’s upcycling philosophy, the rubber outsole is made with about 15 percent Nike Grind, a mix of recycled materials originating from Nike manufacturing scrap and worn-out sneakers that would have otherwise entered the waste stream.

The Nike x READYMADE Blazer Mid releases February 27 on SNKRS, NikeLab MA5 and DSM Ginza in Tokyo, and select READYMADE retail locations.

nike sportswear

The Air Max Spring 2021 Collection Poses a Progressive Heritage of Air

January 29, 2021 - Whether as a single unit or a standalone outsole, Nike Air is a platform in constant evolution. This spirit of progress is celebrated in the respective design of the three key silhouettes of the Air Max spring 2021 collection: the Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo.

The Air Max 2090 EOI (“Evolution of Icons”) is inspired by subtle detailing from Air Max’s legendary family tree, like the Air Max 90, Air Max 180 and the Air Max BW. The hybrid is part of the season’s larger EOI Pack, which includes variations of the Air Max 270 React EOI and the Air Max Zephyr EOI. A second, later EOI pack features the Air Max 90 SE EOI, the Air Max 95 EOI, the Air Max Plus SE EOI and more.

The Air Max Viva builds on iterative development of women’s specific Air Max models. It includes a Cushlon midsole and an exaggerated Air Max Unit in the heel. The leather, closed mesh and nubuck detailing is complemented by two laces for styling, a speckled midsole and a two-tone rubber outsole.

The VaporMax Evo is a bolder exploration of VaporMax style, but at a closer look, the silhouette creatively fuses details inspired by classic models like the Air Max 90, Air Max 93 and the Air Max Plus. Inside the box is an accordion-style booklet describing the lineage of the shoes that inspire the colorways, the Evolution of Air Max logos and more.

The Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo release throughout spring 2021.

To download hi-res images, click here.

jordan brand

New Daily Wear and Daily Air from Jordan Brand

January 25, 2021 - Jordan Brand melds heritage and innovation to the quotidian rhythms of city life with the dual-gender Jordan Brand MA2 and the new Future Primal women's apparel capsule.

The Future Primal apparel follows Jordan Brand's ethos of confident versatility. The pieces — six in all — promote innovative cuts and proportions. The assortment is highlighted by a Utility Pant, Flight Suit, Bodysuit and Lightweight Jacket, each of which incorporate functional details with Jordan Brand heritage hallmarks. 

The MA2 evolves the Jordan Max 200, tweaking every detail to augment an at-your-door daily use appeal. The heel and tongue are extended for ease of entry on the way out of the house, while a grippy rubber heel clip helps a quick kick-off when back home. 

The Future Primal apparel collection releases February 14. The Jordan Brand MA2 launches February 21, with additional colorways releasing throughout the spring. 

jordan brand

How to the Get the Jordan Brand x CLOT XIV Low and XXXV

January 23, 2021 - CLOT co-founder Edison Chen brings an east-meets-west mentality to his label's sophomore effort of co-branded Air Jordan models. Following the 2018 Air Jordan XIII Low, the new release encompasses the Air Jordan XIV Low and the Jordan Brand's latest performance vehicle, the Air Jordan XXXV.

Both shoes extend CLOT's investigation of Chinese heritage — tying together elements like a Chinese coin pendant and Chinese knot to the heel of the XIV Low and introducing pops of ornamental jade to the XXXV. 

Further details on the XIV Low include a tongue reminiscent of a traditional Chinese scroll and emblazoned with the words Jordan and CLOT. On the sole are terracotta-colored accents complemented with light tan and grey. Finishing off the shoe are bold laces and a traditional Chinese knot and coin hanging off the heel. A classic symbol of “如意吉祥,” a Chinese idiom for prosperity and happiness, the added trinket is an ode to CLOT’s Chinese heritage and a token to bring luck to the game. 

Chinese Jade is a highly prized and timeless symbol of Chinese culture, representing many positive attributes such as durability, purity and beauty, and often appearing in Chinese-style accessories and trinkets due to its believed ability to ward off negative spirits. On the XXXV, application on Eclipse Plate is highlighted with bold red detailing. The shoe also carries hang tags bearing both the Jumpman and CLOT logos, reflective elements throughout and gold lace eyelets. In the same style as the Air Jordan XIV Low x CLOT, two and three dots appear on the lateral side.

The Jordan x CLOT XIV Low and XXXV will be available February 8 at juicestoreusa.com, juicestore.tw, on the JUICE app and at special JUICE pop-up locations in Hong Kong, Guangzhou, Shanghai, Shenzhen, Taichung and Taipei.

A wider launch follows February 11 at the following retailers: 

NORTH AMERICA 
510 Skateboarding; A Ma Maniere; ATMOS USA; Bait, Inc.; Bodega; Concepts; Corporate; Crème; Extra Butter; Feature LLC; Hirshleifers; JUICE; Kith; Lapstone & Hammer; Notre; Oneness; Politics; RSVP LLC; Shoe Gallery; Social Status; Sole Fly; SNKRS; St. Alfred’s; SVRN; The Darkside Initiative LLC; Trophy Room; Undefeated, Inc.; Wish; XHIBITION

EUROPE/MIDDLE EAST
AFEW; Amongst Few; Bastille; Bottega Back Door; BSTN; Concepts; DXB23; End Clothing; Foot District; Foot Patrol; Kickz; Kith; Offspring Selfridges; One Block Down; Opium; Oquim; Overkill; Patta; Pigalle; Shinzo; Si Vas Descalzo; Slam Jam; Sneakerhead; Sneakers N Stuff; Solebox; Titolo; Wunder

GREATER CHINA NIKE AND JORDAN STORES
House of Innovation Shanghai; X158; PS7

GREATER CHINA
1 East Changan; 1 Hongxing; 108 Zhongshanxi; 120 Bayiqi; 128 Zhongjie; 139 Nandong; 188 Jiefangxi; 188 Minzu; 2 Zhongshannan; 218 Tianhe; 5 Xinghuo; 5 Yanan; 6 Nanmenwai; 688 Jiefang; 77 Songhu; 9 Guanghua; 9668 Shennan; 99 Hubindong; HK 8 Wellington; 16 Songgao

ASIA PACIFIC AND LATIN AMERICA NIKE AND JORDAN STORES
Jordan Hongdae; Jordan Manila; Jordan Seoul; TOKYO23

ASIA PACIFIC AND LATIN AMERICA
Atmos Pinnacle; Kith; Latin Partners TTL; Lust; Sports Lab Osaka; Supply; TITAN

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nike football (soccer)

The New Mercurial Lifts the Veil on Speed

January 19, 2021 - The new Nike Mercurial is an excellent example of Nike’s “better is temporary ethos.”

Led by athlete insight, the boot takes on four areas of focus:

  1. Fit: an upper that feels like a natural extension of the foot
  2. Touch: natural touch, helping athletes to maintain control at high speeds
  3. Traction: quick acceleration and breaking in all directions
  4. Style: brighter, lighter and faster

With these in mind, the design of the new Mercurial draws on the natural geometry of a Dragonfly’s wing as guide to driving maximum efficiency with minimal weight. This results in a lightweight, efficient boot stripped to 7 key components, each made visible for an arresting aesthetic that relays the pure essentials of speed.

Evolving from the 2019 Mercurial 360, the boot introduces a new Vaporposite upper that combines a grippy grid mesh with premium lining for ball control at high speeds. Underfoot the Nike Aerotrak plate brings responsiveness for quick cuts and acceleration.

The bright launch colorway is made up of a digital psychedelic palette, inspired by a computer motherboard, which pays homage to iconic Mercurials over the past 23 years.

The new Nike Mercurial Vapor/Superfly Dragonfly will launch January 25 to Nike Members, with full release February 1.

nike sportswear

In Making the Nike Dunk “Ours,” Chicago’s Notre Shares Its Story

January 14, 2021 - Michael Jaworowski, Notre’s co-founder and CEO, attributes his first encounter with the Dunk as catalyst for his career, his interests and his community-driven approach to retail.

“I happened to be at a hockey game for the local team in Grand Rapids and I saw a kid go up the escalator in some crazy red and silver Nikes. I was taken aback by them. When I got home, I jumped on the computer and just started searching Nike red and silver — eventually I discovered it was a Nike SB Dunk,” says Jaworowski.

The discovery steered an awakening. Jaworowski hit the era’s blogs and message boards, which led to a job at Grand Rapid’s Premier skate shop (and mentorship from its owners, Eric and Josh) and has culminated in a maturation through the business of sneakers and streetwear to the founding, almost a decade later, of Notre in Chicago.

“We wanted to be a place, a business in Chicago, that could uplift individuals and organizations in the city and believe we’re making positive changes,” says Jaworowski.

The store’s name translates from French to “our.” And within Notre there is a resounding commitment to cultivating connections and allowing a wider sense of ownership. “I definitely had an idea of the type of shop that I wanted to have,” says co-founder Jose Villanueva. “Community was always a big part of it.”

To make it happen, Jaworowski, Villanueva, co-owners Charlie and AJ Nordstrom and the rest of the Notre team have applied an ingrained diligence to a decidedly high-fashion, high-design platform. It is true to their unique ethos, a celebration of collaboration, curiosity, durability and work ethic. The store, for all involved, is a shared labor of love held by a belief that there are many valuable ways of doing things beyond one’s own.

With the Nike Dunk, Jaworowski’s love of the silhouette blends with Notre’s unabashed humility. A hard-working, Midwestern attitude rendered through the store’s elevated aesthetic. “We were always inspired by work shirts, and we wanted to make sure we represented durable materials and the triple-stitch details we associate with hard-wearing clothing and boots,” says Villanueva.

Subtle suede and leather details complement the clean colorways, enriching the story and adding texture. The medial Swoosh offers another element, making Notre’s Dunk “ours” — the linking hands that have become a brand hallmark.

The Nike x Notre Dunk releases exclusively at Notre January 21 in tan and blue colorways. A second release of the blue colorway follows January 23 on SNKRS.

Download hi-res images here.