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January 13, 2017 - LeBron James’s debut signature shoe, the Nike Air Zoom Generation, returns on January 25.

jordan brand

How to Get the Virgil Abloh Women's Air Jordan IV x Off-White

July 21, 2020 - Drafting from the design ethos of his previous deconstructed Air Jordan creations, Virgil Abloh lends his unique touch to the storied Air Jordan IV silhouette through a women's-first approach. The shoe sports Off-White’s patented bold text graphics, muted sail color makeup and a yellow, tinted outsole. 

Full-grain leather and grid mesh make up the shoe’s upper, which is covered by a clear textile to add a subtle layer of modernity. Bold, all-caps imprints label the laces and Air cushioning, with familiar lettering on the medial side detailing the shoe’s Oregon origins. Exposed foam on the collar and a signature Off-White zip tie provide finishing touches.

The women's Air Jordan IV x Off-White releases July 25 on SNKRS and the below retail stores.

View hi-res images here

Updated 12:30pm PST, July 21
The women's Air Jordan IV x Off-White will not release at Nike NYC House of Innovation and 21 Mercer.

NORTH AMERICA NIKE AND JORDAN STORES
Jumpman CHI/LA; Jumpman TORONTO

NORTH AMERICA RETAILERS
A MA MANIERE; BODEGA; CONCEPTS; CORPORATE; DOVER STREET MARKET; EXTRA BUTTER; FEATURE; H.LORENZO; HIRSHLEIFERS; KITH; LAPSTONE AND HAMMER; NORDSTROM NXN; NOTRE; OFF-WHITE; ONENESS; POLITICS; SHOE GALLERY; SOCIAL STATUS; SOLE FLY; SVRN; TROPHY ROOM; UBIQ; UNDEFEATED; WISH; XHIBITION

EUROPE NIKE AND JORDAN STORES
BASTILLE; DXB23 

EUROPE RETAILERS 
AMONGST FEW; BOTTEGA BACK DOOR; BSTN STORE; CONCEPTS DUBAI; DSM; END; FOOT PATROL; FOOTDISTRICT; MAHA; NAKED; NET-A-PORTER; OFF WHITE; OFFSPRING SELFRIDGES; ONEBLOCK D; OPIUM; OQIUM; OVERKILL; PATTA; B.V; PIGALLE; SHINZO; SI VAS DESCALZO; SLAM JAM; SNEAKERHEAD; SNEAKERSNSTUFF; SOLEBOX; WUNDER

GREATER CHINA NIKE AND JORDAN STORES
House of Innovation SHANGHAI

GREATER CHINA RETAILERS 
1 EAST CHANGAN; 1 HONGXING; 108; ZHONGSHANXI; 128 ZHONGJIE; 139 NANDONG; 16 SONGGAO; 188 JIEFANGXI; 188 MINZU; 2; ZHONGSHANNAN; 218 TIANHE; 5 XINGHUO; 546 YANAN; 6 NANMENWAI; 688 JIEFANG; 77 SONGHU; 8 WELLINGTON; 9 GUANGHUA; 9668 SHENNAN; 99 HUBIN DONG; COLOR TJ; FRUITION; HER; JUICE HK; PHANTACI; PS7 LAB; SKP BJ; SOULGOODS SH; WZK BJ; WZK SH; XH55; XI15 LAB

PACIFIC NIKE AND JORDAN STORES
Jumpman SEOUL 

PACIFIC RETAILERS
Atmos Pink; Tokyo 23; Kith; United Arrows; H; Titan T0; Supply; Sneaker boy; AMY; Drops; Dionysos

nike sportswear

Women’s Exclusive Air Innovation Brings Nike Air Max to New Heights this Fall

July 20, 2020 - As Nike continues to keep fresh one of its most iconic lines with classic and new Air Max silhouettes, the Swoosh is dropping five different Air Max units for Fall 2020. The assortment is led by a new women’s exclusive silhouette and a 1-to-1 replica of the Nike Air Max III.  

Women's Nike Air Max Up
Joining a storied women's Nike Air Max lineup, including Nike Air Max Dia and Nike Air Max Verona, Nike Air Max Up is made with a new ramp Air unit (non-pressurized air that allows for a different design and can take on additional shapes). The newest Max Air unit is combined with soft Cushlon in the forefoot, providing a responsive and lightweight solution tailor-made to a women’s footprint and is maximized for all-day comfort. Positioned in a jewelry-like setting, the Air Max unit brings a new, feminine look to sneaker culture. 

“This silhouette, and specifically the colors, are inspired by bold women who have thought outside of the bubble, stepping out of their comfort zones to pave the way of future female generations,” says Nike Color Designer Arielle Ebenholtz. “With Air Max never being tuned in Nike Sportswear specifically for women from the ground up prior to this, women are really wearing history when they put on the Nike Air Max Up.”

Nike Air Max Up releases August 7 on nike.com and the Nike app.

Nike Air Max III
Nike designers painstakingly dialed in each detail and element from a three-decades-old pair to create the closest replica to the original 1990 Nike Air Max model yet. The silhouette's most authentic retro iteration to date, the shoe carries its OG name and features the original tooling with forefoot Nike Air unit and a tapered midsole in the toe. Nike designers additionally matched the inner lining pattern, and the collar and tongue foam packages are as close to the predecessor as possible. The Nike Air Max III — led by an eggplant women's colorway and a laser blue men's colorway — has the same collar and heel heights as its originator, as well as labeling on the tongue and collar. 

The Nike Air Max III releases this summer on SNKRS and SNEAKERS.

Nike Air Max 2090
Serving up more retro futurism for fall, the Nike Air Max 2090 sees new inspiration through multiple color updates ahead of the autumn months. 

New colorways of the Nike Air Max 2090 are available this July on nike.com and the Nike app. 

Nike Air Max ZM950
Paying tribute to the Nike Air Max 95, Nike introduces the Air Max ZM950. The shoe’s gradient external welded TPI, in addition to its lightweight, breathable mesh on the upper, serve as subtle nods to the original. The Nike Air Max ZM950 also has a 270 Max Air unit, two visible forefoot Zoom Air units and a heel 270 Max Air unit to give the silhouette an entirely new underfoot sensation. 

The Nike Air Max ZM950 releases this summer on nike.com and the Nike app.  

Nike Air VaporMax 2020 Flyknit By You
One of Nike’s most sustainable models, made with at least 50 percent recycled content by weight, the Nike Air VaporMax 2020 Flyknit allows for individual flair through its Nike By You iteration. Design options incorporate an overt floral branded applique patch (made from recycled polyester embroidery thread with a recycled polyester felt back), and plays with the overall design of the Swoosh by paying homage to the natural inspiration of psychedelic art from the 1970s. 

The Nike Air VaporMax 2020 Flyknit By You is available for customization August 3 on nike.com and the Nike app.

Download hi-res images here

nike sportswear

A Colorful Revival of the Classic Nike Challenger OG

July 17, 2020 - Originally released in 1979, the Nike Challenger — a contemporary of the more well-known Tailwind and Daybreak models — helped to redefine comfort and fit for runners with its innovative zigzag pattern, variable-width system and lacing. The silhouette returns for 2020, and is modeled after an original Challenger pattern order from Nike. 

“We’ve been on a great journey with Waffle models for the past couple of years,” says Rory Fraser, Nike Senior Global Product Manager. “After re-releasing the Tailwind OG, Waffle Racer and Daybreak, we wanted to follow up with a model from the same era, but with a slightly different upper construction. The Challenger has more splits and panels, allowing us to play around with material and color in a slightly new way — and providing fans of the classics with something different to add to their closets.”

While the styling remains true to the original Challenger (note the strikingly effective combination of nylon, suede and mesh on the upper), the heel has been widened for a more comfortable fit. A red and blue colorway incorporates a yellow midsole to intentionally provide a heritage look and feel, and a cream and sail and a black and blue rendition serve as new colorways for the classic. 

The Nike Challenger OG releases this summer on nike.com and the Nike App.

View hi-res images here.

nike sb

Nike SB Dunk Low Grateful Dead

July 14, 2020 - Front and center in the Nike SB Dunk Low Grateful Dead is the band’s most lovable symbol, the dancing bears, which first appear on the back cover of the group’s 1973 LP "History of the Grateful Dead, Volume 1 (Bear’s Choice)." Set in three colorways, the shoe playfully features bear-inspired detailing, such as a faux-fur and suede upper, a frayed Nike Swoosh mimicking the bears’ collars and an image of the bear on the tongue. (Another iconic Grateful Dead logo, the Steal Your Face skull, is printed on the underside of the sockliner.)

The community-rich bond among Dead Heads is even more inviting thanks to the band’s fun, furry ambassadors. While the bears may not have influenced the music itself, the man behind the bears — an enigmatic audio engineer nicknamed Bear, who helped develop the group’s Wall of Sound system as well as the cartoon symbol — certainly did, and his work brought a resounding impact to the Grateful Dead’s legacy, much like Nike SB founder Sandy Bodecker’s impact on the Dunk and skate culture.

"As the band’s benefactor, Bear was an incredibly huge part of the Grateful Dead’s ability to become who they were,” says David Lemieux, the band’s archivist and legacy manager. “They were talented musicians, but they would not have had the financial freedom to forgo jobs, move to Los Angeles and practice for 14 hours a day. The band wouldn’t become what it is today without Bear’s innovations and contributions. The same fiercely independent spirit from Bodecker helped create that authenticity within the skate community.”

The orange colorway [Not pictured] of the Nike SB Dunk Low Grateful Dead releases July 18 at FTC. The yellow colorway releases July 24 on SNKRS and at select skate shops, while the green colorway releases on the same day at select skate shops.

To download hi-res images, click here.

converse

Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

jordan brand

Jordan Brand Transforms Old Goods into New, Sustainable Silhouettes

July 14, 2020 - Jordan Brand’s Crater collection gives Move to Zero, NIKE, Inc.’s journey to a zero carbon and zero waste future, an unmistakable Jordan identity. 

The Jordan Crater collection presents a radical expression of how to design with sustainability in mind. Embracing circular design principles, specifically in using leftover manufacturing waste, the shoes draw aesthetic energy from raw material authenticity. 

Rendered in a common base of black and white, the Jordan Crater collection connects future-forward sustainable design practices with clean and minimalist craftsmanship. Ergonomic lasts, along with asymmetrical lacing and strapping, further the natural simplicity. The experimental footwear raises the bar for sustainable design for the Jordan Family and shows what is possible when solutions focus on lower impact materials to drive design.  

The Air Jordan 1 Zoom High bridges Jordan heritage and the trash-transformed ethos. Applying circular design principles to a Jordan classic, the shoe is highlighted by some post-consumer speckled Nike Grind rubber in the foam outsole and incorporates recycled polyester (rPoly is created with recycled plastic bottles) in the synthetic suede upper, which gives the shoe timeless appeal, and its full-length Zoom Air cushioning adds responsive feel.

The collection’s namesake Crater Foam is a blend of Nike foams with about 12 percent Nike Grind rubber from manufacturing waste. Uppers are made from a canvas-like material, with reinforcements and webbings built from 80 to 100 percent mechanically-recycled polyester and 100 percent recycled nylon, respectively.

The Jordan Crater, the Jordan Crater Slide and Air Jordan 1 High Zoom arrive this Fall.

nike sportswear

These Air Force 1s Celebrate East Coast and West Coast Hoops

July 10, 2020 - The Air Force 1 is coming in two versions that celebrate East Coast and West Coast hoops.

The NY vs NY shoe, nodding to the tournament featuring the top men’s and women’s talent across the NYC boroughs, includes tongue patches recognizing famous courts in the city. The triple-white Los Angeles shoe represents the storied Drew League with tournament script and branding on the lateral heel area.

Both the NY vs NY and Drew League versions of the Air Force 1 release July 17 on nike.com and SNKRS in North America.

To download hi-res images, click here.

July 02, 2020 - The Jordan Why Not? Zer0.3 SE reduces layers of Russell Westbrook’s third performance model to help enable his dynamic, slashing style of play. Specifically, the midfoot strap is removed, the topline of the collar is cut lower and the textile upper was recreated to be lightweight and provide secure lockdown. A Zoom Air unit in the forefoot gives a responsive ride for end-to-end speed.

Jordan Why Not? Zer0.3 Flash Crimson
Adorned in coral and violet sections, the Flash Crimson colorway releases July 2.

Jordan Why Not? Zer0.3 SE Atomic Orange
Inspired by the bright colors of summertime, the Atomic Orange colorway releases July 15.

Jordan Why Not? Zer0.3 SE Primary Colors
The raw, blueprint-like writing on the shoe draws from the red lining made by footwear designers during the pattern trial process. Each color represents a professional team that Westbrook has played for. The Primary Colors colorway releases September 17.

To download hi-res images, click here.

converse

Kelly Oubre Jr.’s Converse Soul Collection

June 30, 2020 - Influenced by Kelly Oubre Jr.'s unique personality, the Converse Soul Collection carries inspiring style and daring charisma. The graphics, which draw from Oubre Jr.'s passion for psychedelic rock, give new verve to the future-forward canvas of the Converse All Star Pro BB.

The Converse Soul Collection features two iterations of the All Star Pro BB — a hi and a low. The hi features a tie-dye graphic complemented by a smokey midsole and outsole. The low-top is hit with a wave graphic treatment, a nod to Oubre Jr.’s stylistic expression.

The Converse Soul Collection will be available at select retailers and converse.com/basketball July 2nd.