March 16, 2021 - With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air.
The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs.
The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole.
Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride.
With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI).
Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.
The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.
In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations.
The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.
June 01, 2021 - Ahead of the virtual Puerto Rican Day parade, one of New York City's biggest cultural moments, the institutional Air Max 97 OG "Silver Bullet" is the canvas for a special Puerto Rican colorway, symbolizing the permanence of Nuyorican heritage and culture in the city.
The Puerto Rican flag appears on the tongue and on the Air-Sole bubble as an emblematic symbol of national pride. The Air-Sole unit helps provide lift and comfort in the same ways Puerto Rican culture has vitalized the city for generations. Colors from the Puerto Rican flag accent areas like the sock liner and the embroidery on the midfoot.
The phrase "Aquí Me Quedo," translated to "I’ll Stay Here," is printed on the insole, a message reflecting the community’s historically strong connection to New York City.
The Air Max 97 "Puerto Rico" and a commemorative T-shirt release beginning June 5 on SNKRS and at select retailers.
To download hi-res images, click here.
June 01, 2021 - After forgoing the 2020 WNBA season to focus her attention on fighting for social justice, Washington Mystics guard Natasha Cloud will wear the Converse All Star BB Evo — and she’ll do so in a “Petal to the Metal” PE, Converse’s first PE with a WNBA player.
The colorway is inspired by Cloud’s rose tattoo, the symbol appearing on the lateral side of each heel. Illustrated by blushes of Pink Foam, Chambray Blue and Spring Green, the colorway is rooted in the idea of community coming together to inspire new beginnings.
“I wanted the shoe to signify looking to new horizons, collective growth and regenerating oneself,” Cloud says.
The Converse All Star BB Evo made its debut in July 2020. Its Nike React drop-in midsole offers low profile, responsive cushioning to complement its thin, wrap-cup outsole that maximizes traction.
The Converse All Star BB Evo “Petal to The Metal” PE releases globally June 3 on converse.com and at select retailers.
To download hi-res images, click here.
May 19, 2021 - In March 2020, Converse welcomed 3-time NBA Champion Draymond Green to its growing roster of ambassadors. Debuting soon after was the Converse G4, serving Green’s tenacious defensive motor thanks to Nike React foam technology in the heel and Nike Zoom in the forefoot. Draymond's swarming defensive play inspires his Converse G4 “Hyper Swarm” PE.
The G4’s gold color scheme peels back the inner workings of a beehive, an ode to Green’s tough-minded, rallying leadership style that includes his resolve to shut down any opposing player, no matter the position. Additional design details include a gum outsole along with a bee swarm graphic visible on each sockliner.
Draymond's Top 5 Qualities for an Elite Defensive Team (or, how to separate an average defensive team from a transcendent one)
“This is number one for me. Because there’s so much talent in the NBA, you’re not allowed to make mistakes, or else teams will capitalize on it. Average teams will beat themselves, but great teams force you to beat them. Teams like that figure out how to gameplan discipline into the DNA of their franchise.”
“I don’t think there are a lot of great defenders in this league. It’s not because players aren’t capable. It’s because players don’t care. We all know the pretty side of the game, the guys who drop 40 a night, but the reality is that, if you want to win, you have to care on the other side of the ball.”
“If you and your teammates aren’t on the same page, there’s already too much room for error. You’re guessing. Say an offensive player is coming to set a ball screen and he slips out, but you don’t communicate. Now, you’ve got two guys on the ball, and you’re at a disadvantage.”
“A lot of players in the league know how to manipulate the game to get to the foul line. When the other team gets to the line, they have time to get back and set up their defense. I don’t care how good your offense is. If you’re playing against a set defense each and every possession, they’ll be tough to beat. Even the worst teams can set up their defensive rotations and guard the initial action when they have the time. When you avoid foul trouble, you dare teams to beat the second and third layer of your offense, because they’re scrambling. That’s when opposing teams will experience defensive breakdowns and quit.”
“One of the most important parts of defense is finishing the possession. How do you do that? You get a steal, you secure a blocked shot, or you rebound the misses. You might make a defensive stand for 24 seconds. If you let the other team get an offensive board and they get 14 seconds back, all of a sudden, you’re guarding closer to 40 seconds. Doing that over and over again gets exhausting. Elite defense means you finish what you start."
The Converse x Draymond Green G4 “Hyper Swarm” PE will soon be available in a limited global release on Converse.com and at select global retailers.
To download hi-res images, click here.
May 13, 2021 - London-born artist Skepta applies his creative vision to the world of football through the Nike Phantom x Skepta boot. The release corresponds with a second, the “Bloody Chrome” colorway, of the Nike Air Max Tailwind V x Skepta and further extends his on-going relationship with the Swoosh.
The first music artist to collaborate with Nike on a performance football boot, Skepta has created a Phantom boot that sits proudly alongside its Air Max counterpart.
The two silhouettes share a wealth of design details — the red butterfly print applied to the uppers continues Skepta’s exploration of creative metamorphosis, while the chrome Swooshes and soleplate on the Phantom are inspired by the silver jewelry that’s an integral part of Skepta’s style. As on the previous Tailwind V x Skepta, the heels of both the red Phantom and the Air Max feature a subtle iridescent material as an eye-catching nod to the thermographic cover art of Skepta’s 2019 album “Ignorance Is Bliss.”
Reflecting on his own footballing experiences, Skepta says, “I love the pressure when you call for the ball. When they pass it to you, you become the sole director of the next move for the team. You’ve got a split second to decide, ‘is it good for me to keep this and show what I’m about or is it good to pass it and show that I’m thinking about all the players on the pitch?’”
Presenting the Phantom and the Nike Air Tailwind V together creates a full-circle view of Skepta's community-centered mentality.
“I love the culture around football as much as the game; I'm really into the culture of football jerseys for what they represent. They represent ‘team,’” he says. “Going to matches is sick too. When you go to a match, you experience live people, live audio, all the things that the TV might miss ...you really feel it more than see it or hear it when you're there.”
The Nike Phantom x Skepta and “Bloody Chrome” Nike Tailwind V x Skepta release June 12.
May 10, 2021 - Highlighting more creative applications through circular design is the summer 2021 Nike Flyleather collection, which includes an Air Force 1 and the Blazer Low in whimsical upper treatments from Tokyo-born artist Mayumi Yamase. The uppers, made with at least 50 percent recycled leather fibers, are characterized by quiet, muted bases of white underneath splashes of earthy pastels.
For Mayumi, the playful details are also inspired by a belief in community as a creative, dynamic variable in her projects.
“Community gives me a sense of comfort and fun in my daily life, but it also stretches my imagination and surprises me, leading to discoveries in my own artwork that challenge my expectations,” she says.
The Nike Air Force 1 Flyleather and the Nike Blazer Low Flyleather release beginning May 19 on SNKRS, NikeLab MA5 and DSM Ginza (Tokyo).
April 10, 2021 - Reintroducing a strap to Kevin Durant’s signature line for the first time since the KD7, the KD14 combines a chill, sportswear-inspired vibe with a full-length Zoom Air Strobel set up for serious responsiveness.
One constant in Durant's line has been his curiosity to explore a wide design filter from season to season, spanning sleek low-tops that resemble football boots, plush sock racers and ’90s-style power mids. When Durant reaches back into the vault and resurrects a feature, like the strap, he knows the familiarity will serve him well when he takes the court.
“It’s been a while since we incorporated the strap, which excites me,” says Durant. “My other favorite part about the shoe is the cushioning, which helps me feel low to the ground and still helps give me some of that energy back.”
The strap itself is a familiar sight, but the build is rich with Nike heritage. The design of the simplified one-piece midfoot strap, especially on the medial side, was inspired by the Nike Air Presto. The thin, elongated Swoosh is a nod to the original Bruin model. The engineered mesh upper means that graphics can be uniquely layered for detailed colorway options, covering topics like art, music and more.
The KD14 releases in the Black/White colorway starting April 10 around the globe, and April 14 in North America. The KD14 Cyber colorway releases April 11 in Greater China only.
To download hi-res images, click here.
April 09, 2021 - Proof that all dependable silhouettes are built over time, the Nike Air Zoom Pegasus 38 has subtle updates to fit in the midfoot and brings back the forefoot Zoom Air unit from the Peg 37 for the right touch of springiness underfoot. In short: it's the trusty, reliable stuff you expect from the Pegasus line, with upgrades that help you go farther and train harder than you thought you could.
• The Pegasus 38 is built on a fresh last to provide more room in the toe box; runners might notice it feels similar to models prior to the Pegasus 36.
• A new individual midfoot webbing system allows every runner to lace up to a personalized fit.
• Soft and breathable sandwich mesh material provides comfort and performance for all runners, from the most elite to the first-timer.
• The tongue is a separate piece with additional foam.
• The tuned midsole carries over from the Air Zoom Pegasus 37. Full-length Nike React foam delivers cushioned responsiveness and smooth transition.
• The forefoot Zoom Air unit helps provide responsive energy return.
• A FlyEase version of the Pegasus 38 includes a zippered entry with no-tie lacing that secures the fit with only one hand.
• On the Nike By You Builder, you can design your own Pegasus 38, adjusting arch height, traction material, laces and methods of entry with a traditional or FlyEase option.
The Nike Air Zoom Pegasus 38 releases to Nike Members April 15 in Europe, April 22 in North America and April 29 globally.
April 06, 2021 - Pushing the edges of design and Nike heritage, the latest summer offerings in Nike’s Move to Zero journey carve out reimagined lifestyle silhouettes and grow further into performance footwear.
By implementing circular design principles in its varied elements, the Air VaporMax 2021 is one of Nike’s most sustainable shoes to date and is made with at least 40 percent recycled content by weight. The shoe has a sustainability-first approach to materials. It features a full-length VaporMax Nike Air unit from heel to toe made with about 50 percent recycled materials, and an outsole that incorporates Nike Grind. The simplified upper in the Air Max Pre-Day helps minimize material waste in the tooling with at least 20 percent recycled content by weight. Inspired by the 2000s, the Air Max Genome features an Air bag made of 75 percent TPU and a streamlined upper.
Classic styles and new design approaches gain inspiration from the natural world in the Plant Cork Pack. Each shoe is made with about 20 percent recycled content, including Recycled Poly Canvas and other textiles on the uppers. The outsoles of the Air Force 1, Blazer and Daybreak are crafted from 9 percent recycled cork — partially sourced from the wine industry — infused in the rubber. This creates a natural look and feel and lowers the overall impact of that material.
Building off the learnings from Space Hippie, the Nike Crater Impact is a new silhouette made with about 25 percent recycled material by weight, combining efficient overlays, stitched curves and an embroidered Swoosh to help avoid waste. The soft Crater Foam midsole combines about 10 percent Nike grind with a blend of foams for stability and visual identity. The reduction in virgin material gives a lower carbon footprint and the Nike Grind granules create a unique texture and color mix on every midsole. New colors of Cosmic Unity, Nike’s first performance shoe made with at least 25 percent recycled material by weight, including a 10 percent Nike Grind Crater Foam midsole, provides durability and responsiveness in the competitive space. Joining Cosmic Unity are two other performance silhouettes: the Air Zoom SuperRep 2 Next Nature and the Nike Victory G Lite, both made with at least 20 percent recycled material by weight through highly breathable designs.
April 02, 2021 - The arrival of summertime means a fresh rollout of Jordan Brand retros, which feature extended sizing for the Air Jordan I and Air Jordan XI Low, two variations of the Air Jordan XI Low, a glow-in-the-dark spin on the Air Jordan VI and more.
Women’s Air Jordan I HI OG
Taking inspiration from the 1985 OG “Metallic” Purple Air Jordan I, this women’s rendition of the Air Jordan I HI OG puts a subtle twist on a classic silhouette. The shoe features a white genuine leather upper with hits of Court Purple throughout the upper, Swoosh and outsole, and mixes things up with a satin-lined collar. This shoe will release in extended women's sizing.
Women’s Air Jordan XI Low
The Air Jordan XI Low Bright Citrus is back, now available in adult sizing for the first time. Last released in GS sizing in 2015, this women’s-exclusive model features the OG patent leather midsole, textile upper and translucent Bright Citrus outsole. Also new: an OG carbon fiber plate. This is the first time it's been included in the women’s version.
Women’s Air Jordan III
Another women’s exclusive, this Air Jordan III features a familiar Rust Pink colorway on a nubuck leather upper with pops of Bright Crimson on the eyelets and heel and Sail on the tongue and collar. A white midsole and clear outsole with iconic faux elephant print on the toe and heel complete the shoe.
Air Jordan I HI OG
Putting a subtle twist on a classic color scheme, this Air Jordan I HI OG employs a genuine black leather upper with Light Smoke Grey nubuck overlays and detailing atop a white midsole and black rubber outsole. The shoe will come in a full-family offering and extended women's sizing.
Air Jordan I HI OG
Employing a similar construction and material play as the Air Jordan I HI OG Turbo Green, released in early 2019, this Air Jordan I HI OG comes with suede blue overlays and blue stitching atop a white genuine leather base. The model is completed by a Light Smoke Grey nubuck Swoosh and Hyper Royal Nike Air branding on the tongue. The shoe will be available in a full-family offering and extended women's sizing.
Air Jordan I HI OG
A new iteration of the Air Jordan I HI OG, this summer model uses a fresh color scheme with Light Fusion Red leather overlays atop a white leather base with hits of Laser Orange on the Swoosh, collar and tongue branding. The shoe will release in full-family sizing and in extended women's sizing.
Air Jordan IV Retro
Bringing a new vibe to a historic model, this Air Jordan IV Retro features a white genuine leather upper, Jumpman branding on the heel and tongue and an OG cement finish on the midsole and eyelets. The shoe arrives in OG packaging with a fresh color spin. It will be available in a full-family offering.
Air Jordan VI Retro
Featuring a glow-in-the-dark outsole, this model adds a neon-inspired look to the Air Jordan VI. The shoe, decked in black and Electric Green, features OG detailing in the lace toggle, branding and packaging. This summer offering will be a full-family release.
Air Jordan VII Retro
First released in April 2006, the Air Jordan VII returns in its original, iconic Flint Grey/Court Purple color scheme. OG nubuck quarter panels, white leather overlays, a multi-print tongue and a matte-finished outsole complete the classic model, which will come in full-family sizing.
Air Jordan XI Low
For the first time, the Air Jordan XI Legend Blue is releasing in low form. Arriving with classic OG materials, the shoe comes with an iced-out clear rubber outsole and carbon fiber plate. The insole is marked with a “25” — a celebratory nod to the 25th anniversary of the original Air Jordan XI Legend Blue making its debut in the 1996 NBA All-Star Game. This model comes in a full-family offering and extended women's sizing.
Air Jordan XII Low
Arriving in time for Easter, this colorful rendition of the Air Jordan XII Low features UV color-shifting quarter panels and eyelets, a dip-dyed graphic sockliner and an icy blue translucent outsole. Arriving in extended sizing, the shoe also comes with holiday-inspired packaging.
Air Jordan XIII
This fresh take on the Air Jordan XIII sits a reflective textile upper draped in Gym Red atop the iconic panther paw-like outsole. With a familiar holographic eye and a midsole wrapped in OG Flint Grey, the retro take comes with original packaging and releases in full-family sizing.
To download hi-res images, click here.