Skip to Content

Nike News > Featured Footwear

Nike News

Your source for the latest NIKE, Inc. stories

nike sportswear

The Nike Air Max Pre-Day Connects Generations of Innovation

March 16, 2021 - With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. 

The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs. 

The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole. 

Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride. 

With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI). 

Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.

The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.

In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations. 

The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.

May 21, 2016 - Featuring an embroidered rose pattern on the upper and a signature Serena Williams quote on the sockliner, the NikeCourt Roshe LD-1000 celebrates the greatness of the tennis icon.

The shoe is available beginning May 21 at nike.com/nikelab and select NikeLab retailers.

May 21, 2016 - Serena Williams will compete in Paris in a NikeCourt Flare that celebrates her love of roses. The next chapter in her NikeCourt “Greatness Collection,” the shoe completes her on-court look for the championship.

It is available beginning May 21 at nike.com/nikelab and select NikeLab stores.

May 21, 2016 - The NikeCourt "Greatness Collection" continues with a NikeCourt Air Max 1 Ultra that celebrates Serena Williams' love of roses.

The shoe is available beginning May 21 at nike.com/nikelab and select NikeLab stores.

May 16, 2016 - Built for Paris, the NikeCourt Air Zoom Ultrafly Clay features a durable and flexible skin on the upper, which helps prevent clay from getting into the shoe. A traditional herringbone pattern delivers added traction while the blue colorway connects to the NikeCourt looks for the championship.

The NikeCourt Air Zoom Ultrafly Clay is available beginning May 16 at nike.com/nikecourt and select Nike retailers.

nike baseball

Andrew McCutchen's Nike Air Swingman Legend PE

May 13, 2016 - McCutchen's Nike Air Swingman Legend black and yellow cleats reflect his bold, focused mindset.

May 13, 2016 - After completing a historic collegiate career, Breanna Stewart begins the next chapter in her athletic journey this Sunday, when the Seattle Storm visits the Los Angeles Sparks in the player's first professional regular season game. This KD8 NIKEiD shoe, specially designed for Stewart, showcases her new team colors.

 

 

May 13, 2016 - The Nike Flyknit Racer returns in a rainbow colorway, highlighting the transformative technology's ability to weave together several hues into a virtually seamless, incredibly lightweight upper.

The rainbow Nike Flyknit Racer is available May 13 at Nike.com.

May 12, 2016 - The Nike Huarache V Trophy cleat delivers an adaptive fit and lightweight speed that enables lacrosse players to attack from any position. It is inspired by the biggest moment in lacrosse: hoisting the Title Trophy.

The Nike Huarache V Trophy is now available on Nike.com.

May 12, 2016 - The Nike Huarache 4 Trophy turf shoe delivers an adaptive fit and lightweight speed that enables lacrosse players to attack from any position. It is inspired by the biggest moment in lacrosse: hoisting the Title Trophy.

The Nike Huarache 4 Trophy turf shoe is now available on Nike.com.