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The Nike Air Max Pre-Day Connects Generations of Innovation

March 16, 2021 - With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. 

The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs. 

The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole. 

Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride. 

With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI). 

Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.

The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.

In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations. 

The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.

June 27, 2016 - Kyrie Irving will wear this red, white and blue KYRIE 2 during this summer's competitions. The shoe is available beginning July 2 globally and releases July 18 in North America.

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"USA" Nike Air Force 1 Ultra Flyknit Low

June 25, 2016 - The Nike Air Force 1 Ultra Flyknit Low — the lightest Air Force 1 ever made — now carries a "USA" theme in red, white and blue with a metallic swoosh.

The "USA" Nike Air Force 1 Ultra Flyknit Low is available July 18 at Nike.com, SNKRS app and select retailers.

June 24, 2016 - The Nike Air Max 2016 N7 running shoe provides cushioned support through a full-length Air Max unit and lacing integrated with Flywire cables. It is now available at Nike.com and select retailers.

N7 is Nike’s long-time commitment and mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity. The N7 philosophy embraces the Native philosophy: “In every deliberation we must consider the impact of our decisions on the next seven generations.” Learn more about Nike's N7 program here.

June 24, 2016 - The WMNS Nike Air Max 2016 N7 running shoe provides cushioned support through a full-length Air Max unit and lacing integrated with Flywire cables. It is now available at Nike.com and select retailers.

N7 is Nike’s long-time commitment and mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity. The N7 philosophy embraces the Native philosophy: “In every deliberation we must consider the impact of our decisions on the next seven generations.” Learn more about Nike's N7 program here.

June 24, 2016 - The Nike Air Max 2011 N7 running shoe provides maximum comfort through added visible air underfoot. It is now available at Nike.com and select retailers.

N7 is Nike’s long-time commitment and mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity. The N7 philosophy embraces the Native philosophy: “In every deliberation we must consider the impact of our decisions on the next seven generations.” Learn more about Nike's N7 program here.

June 24, 2016 - The WMNS Nike Air Max 2011 N7 running shoe provides maximum comfort through added visible air underfoot. It is now available at Nike.com and select retailers.

N7 is Nike’s long-time commitment and mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity. The N7 philosophy embraces the Native philosophy: “In every deliberation we must consider the impact of our decisions on the next seven generations.” Learn more about Nike's N7 program here.

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NikeCourt Air Zoom Ultrafly Grass

June 20, 2016 - Designed for grass court play, the NikeCourt Air Zoom Ultrafly Grass features an updated upper and outsole. The all-white leather upper honors the tradition of the penultimate Grand Slam of the season, while the dimpled outsole delivers optimal traction for the speedy surfaces of SW19. 

The NikeCourt Air Zoom Ultrafly Grass is now available on nike.com.

June 15, 2016 - The WMNS Nike Air Rift Premium celebrates its original inspiration, the Great Rift Valley, with a dyeing technique that has roots in Kenya.

The WMNS Nike Air Rift Premium is available in women’s sizing beginning June 15 at nike.com and select Nike retailers.

June 15, 2016 - The WMNS Nike Air Rift Premium celebrates its original inspiration, the Great Rift Valley, with a dyeing technique that has roots in Kenya.

The WMNS Nike Air Rift Premium is available in women’s sizing beginning June 15 at nike.com and select Nike retailers.