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The Nike Air Max Pre-Day Connects Generations of Innovation

March 16, 2021 - With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. 

The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs. 

The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole. 

Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride. 

With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI). 

Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.

The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.

In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations. 

The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.

July 14, 2016 - The Nike Metcon 2 LTD celebrates the world’s fittest in Carson, California. It is available for both men and women starting July 18 at nike.com and select retailers.

July 12, 2016 - The new Nike Metcon 2 "Metcon Knows" trainer pays homage to 1987's groundbreaking Nike Air Trainer 1. The shoe and other Amp and LTD colorways of the Metcon 2 will be available July 22 on nike.com.

July 07, 2016 - As part of this summer's Unlimited Glory pack on NIKEiD, you can customize the Nike Air Force 1 Low with metal colorways of Gold, Silver and Red Bronze, and add PID options like text, country icons and UN country codes.

The Unlimited Glory pack is available beginning August 5.

July 07, 2016 - As part of this summer's Unlimited Glory pack on NIKEiD, you can customize the Nike Air Force 1 High with metal colorways of Gold, Silver and Red Bronze, and add PID options like text, country icons and UN country codes.

The Unlimited Glory pack is available beginning August 5.

July 07, 2016 - As part of this summer's Unlimited Glory pack on NIKEiD, you can customize the Nike Air Force 1 Mid with metal colorways of Gold, Silver and Red Bronze, and add PID options like text, country icons and UN country codes.

The Unlimited Glory pack is available beginning August 5.

July 07, 2016 - As part of this summer's Unlimited Glory pack on NIKEiD, you can customize the Nike Air Max 90 iD with metal colorways of Gold, Silver and Red Bronze, and add PID options like text, country icons and UN country codes.

The Unlimited Glory pack is available beginning August 5.

July 02, 2016 - Carlos Ribeiro will compete at the SLS Nike SB World Tour stop in Munich on Saturday in this Nike SB Bruin Hyperfeel. In addition to its classic Bruin look, the shoe employs Nike's Hyperfeel proposition, which aims to get skaters closer to their boards to deliver the ultimate boardfeel.

July 02, 2016 - Paul Rodriguez will compete at the SLS Nike SB World Tour stop in Munich on Saturday in this Nike SB Paul Rodriguez 9 CS. Engineered mesh in the upper provides ventilation and lightweight support, while a Zoom Air unit in the heel delivers responsive cushioning.

July 01, 2016 - A street-style staple, the Nike Flyknit Chukka is now available for the course. It is available in total crimson/university red on now at nike.com and select retailers.