September 01, 2018 - For the third of his Nike Air Max collaborations, the Nike Air Max SK Air, Skepta pays tribute to New York’s role in his career trajectory as an artist and rapper.
Following the June 8, 2014 release of the breakout single "That's Not Me," New York City became a crucial jump-off point in Skepta's push to propel the grime music genre from local London sound to global phenomenon. The Nike Air Max Deluxe SK encapsulates his relationship to the city — where he is embraced with open arms in the five boroughs by fans, friends and family — and serves as a reminder of his emergence.
This shoe's reinterpretation of the iconic 1999 Nike Air Max Deluxe (known for its bold printed uppers) features design details inspired by the insomnia of long nights on the road. The medial side of the shoe reads "NEVER SLEEP ON TOUR," an ethos that has fueled Skepta’s work rate. The upper pattern draws from the VHS static-led aesthetic found in the award-winning video for "That’s Not Me." In a final nod, that single’s release date is printed on the shoe's lateral side.
The Nike Air Max Deluxe SK is available beginning September 8 on the SNEAKRS app. Additional pairs will be available in North America at NikeLab 21 Mercer, Concepts, Dover Street Market and KITH. The Nike Air Max Deluxe SK will also release at select European retailers.
March 07, 2016 - Inspired by Japanese wave patterns, the “City Collection” Nike Air Max Zero Ultra women's shoe is dedicated to the city of Tokyo.
The “City Collection” Nike Air Max Zero Ultra arrives March 28 on Nike.com.
March 04, 2016 - The Nike Flyknit Racer is now available in a bright "Santa Monica Sunset" colorway, inspired by the rich running heritage of the city and its residents' favorite time to train.
March 03, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.
Retooled for lightweight comfort, the Air Max BW Ultra women's shoe arrives in Bright Crimson on March 3 at Nike.com.
March 02, 2016 - The Nike Air Max 1 Print juxtaposes a smooth, suede mudguard with a vibrant, seasonal cherry blossom-inspired upper.
March 02, 2016 - The Nike Classic Cortez Cherry Blossom shoe wraps the original Bowerman design in a seasonal print.
March 02, 2016 - The Nike Air Max Thea Print features premium lightweight cushioning, a low-cut profile and a seasonal cherry blossom print for lasting comfort and understated style.
March 02, 2016 - Inspired by the practice of meditation and the concept of Zen, the Nike Roshe One embodies simplicity. The Nike Roshe One Cherry Blossom gives the shoe seasonal appeal with a beautiful new floral print.
March 02, 2016 - Introduced by Nike Basketball in 1972, the Nike Blazer has since become a modern style staple. The Nike Blazer Mid Print features a seasonally-driven cherry blossom graphic.
March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.