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air max

Stand Out in the Air Max 270 React Engineered

January 10, 2020 - A new dimension to the growing Air Max 270 family, the Air Max 270 React Engineered is designed for those who wish to stand out in a crowd. Like its Air Max 270 React predecessor, the shoe employs Nike React technology to aid in a smooth transition from heel to forefoot while the re-engineered upper underscores zonal structure throughout – offering lightweight, breathable lockdown with a modernized style. The cushioning system's latest iteration's TPU welded overlays which harken back to the Tailwind IV and Air Max 120.

The initial men and women’s colorways of the Air Max 270 React Engineered are inspired by light’s ability to attract attention stemming from radiation, refraction and reflection.

The Air Max 270 React Engineered releases globally January 16. 

December 03, 2019 - Originally released exclusively in Japan in 2002, the Nike Dunk Low Pro B Viotech made waves beyond its initial locale. In fact, the vibrant color scheme, rich materials and instant recognition made the shoe one of the premier Dunk colorways of its era — a defining icon of the burgeoning streetwear scene and a must-have for the sneaker cognoscenti. A reissue in 2013 (with minor color and badging updates) reaffirmed the Viotech legend. 

For 2019, the Nike Dunk Low Viotech follows the same color specs as its antecedents and employs the original woven tag on the tongue. The heel features “NIKE” in black stitching, faithful to the 2002 version. 

The Nike Dunk Low Viotech releases December 10 on Nike SNKRS and SNEAKERS, and at NikeLab locations and select retailers.

nike football (soccer)

Commemorative Boots for Megan Rapinoe

December 02, 2019 - In recognition of Megan Rapinoe’s most recent accolade, and in a year of massive achievements, Nike presents commemorative boots made specially for her.

The pink and gold colorway draws inspiration from Rapinoe’s signature hair color and the trophies she has won. Her first and last name appear prominently on the lateral sides of the boot, with “Just Do It’ on the medial side. The heel counter and sockliner carry the four stars Rapinoe and her American teammates proudly sport on their national team jerseys.

One-of-a-kind boots for a one-of-a-kind player, this special edition will not be sold at retail. 

nike acg

A Campsite Classic Gets an All-Day Comfort Update

December 02, 2019 - Initially released in 1994, the Nike ACG Moc was designed for campsite R&R; the simple upper and soft sole unit offered just enough coverage and gave feet space to breathe after a tough hike or long trail run.

The redesigned ACG Moc 3.0 packages these characteristics in a new Footscape-inspired chassis with Nike Solarsoft cushioning and an asymmetrical easy-on, easy-off upper. This means the Moc still serves campsite recovery, and now also assists in making casual days in the city more comfortable.

The Nike ACG Moc 3.0 launches December 9 with the Union-exclusive Cheetah print colorway at Union LA and Union Japan. New colorways release globally January 1 on nike.com and select retailers.

Nike By You

Go for Glow-in-the-Dark on the KYRIE 6

November 29, 2019 - The KYRIE 6 is available on Nike By You with a new customization option: a glow-in-the-dark outsole with a black upper, both of which are available in limited quantities. The color palette offers pebbled or rippled leather in black, sail, court purple and more (The combinations are up to you).  

The KYRIE 6 is available now on Nike By You.

November 27, 2019 - The Enlightenment colorway of the KYRIE 6 toys with the idea of perspective; the heel eye graphic is more visible at certain angles, while the complementary colors of green, red, yellow, and blue are inspired by camera light filters, changing the appearance of images and films to alter perception.

The colorway releases globally December 7 on nike.com and at select retailers. 

To download hi-res images, click here.

nike sportswear

A Career Immortalized: Barry Sanders’ On-Field Contributions Honored on Latest Nike Air Zoom Turf Jet 97

November 27, 2019 - Barry Sanders stepped away from the National Football League after the 1998 season, but the sentiment that he’s one of the greatest to play the game rings as true now as it did more than two decades ago. 

To commemorate 20 years since the Hall of Famer and former Detroit Lions running back hung up his trainers, the company is immortalizing Sanders’ playing career on the shoe he knows best: the Nike Air Zoom Turf Jet 97.  

Sanders wore the shoe during his professional career and it helped him solidify a reputation as one of the best running backs of all-time.

With only 2,053 units made — the same number as the most yards Sanders rushed in a single season (1997) — the limited-edition Air Zoom Turf Jet 97 employs the Detroit Lions' team colors, team name and Sanders’ retired number 20 on the midfoot strap. 

“I played high school football for four years, college football for three years and professional football for 10 years, yet I have been a Nike spokesperson for 30," says Sanders. "It is such a huge honor that they are bringing back this shoe in my honor, and I can’t thank Nike enough on behalf of my fans everywhere.”

Ahead of the Detroit Lions’ Thanksgiving home game against the Chicago Bears, Sanders will serve as the Lions’ honorary game-day captain — taking the field once more in a pair of shoes that immortalize his success on it.

Barry Sanders’ Nike Air Zoom Turf Jet 97 first drops at the Lions Team Shop on November 27 (250 pairs) and then on nike.com on November 28 at 9:30 a.m. PT, in alignment with the team's Thanksgiving game kickoff.

nike football

OBJ's Week 12 Pregame Cleat Has Some Serious Miami Vibes

November 24, 2019 - Odell Beckham Jr. will lace up in Week 12 pregame cleats influenced by the LeBron 8 South Beach straight from the 2010 vault. Inspired by the wide receiver’s favorite Nike shoes, this week’s iteration of the Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat employs Miami vibes with a teal, pink and black colorway.

The pregame cleat hits the field November 24 ahead of the Cleveland Browns’ away game against the Miami Dolphins.

November 21, 2019 - The tooling from the Nike Joyride NSW Setter (the "muscle car" of the Joyride family) offers a plush three-pod cushioning system. However, its upper, while tough, isn't designed for quickly taking on and off, which can be difficult when attending dinner parties at shoes-off apartments or trying to navigate dressing rooms at packed sample sales. ISPA answers for these peculiarities of urban life, and the Nike ISPA Joyride Envelope explicitly adapts the Joyride NSW Setter for easy on, easy off use.

To do this, the shoe is crafted with a unique folding upper. It is, at base, a bit like a bag. Open it up, slide in. The upper can then close in either direction (one side is perforated for breathability on warmer days). An external strap adds stability, but doesn't shortchange speed. In short, it's like going from a regular hinged door to a gull-wing. 

The Nike ISPA Joyride Envelope releases November 27.

To download hi-res images, click here.

nike sportswear

The ISPA Air Max 720 Gives Nike's Tallest Air Unit a Lift

November 21, 2019 - The ethos is now well established: ISPA uses NIKE, Inc.'s robust portfolio of innovations to solve for the challenges of city life. These challenges are as varied as the human-made environment, and in the case of the Nike ISPA Air Max 720, the design decisions serve to stabilize Nike's tallest Air unit and safeguard it from bumps and bruises. 

What bumps and bruises? Think jostling for space on a metro train, stretching out to keep a door from shutting or bouncing through a rave. The challenges of city life are nuanced and, often, discrete. A solid Air Max can help keep one comfortable through it all. 

And as Air Max is to the dance hall what an oxford shirt is to American prep schools, the ISPA Air Max 720 incorporates a heel tab fastener that functions like a classic locker tab so that the shoes can be hung in glory after a night out. 

Elements for the shoe are drawn from the Nike React 87 (those should be familiar) and when applied to the Air Max unit serve to guide the bags' displacement for a bit firmer ride. On the upper, tight mesh cutouts offer breathability (again the Air Max is to the dance hall...). On the whole, the shoe offers sophisticated solutions to a few unique, everyday problems while managing to look awesomely futuristic.

The shoe releases November 27.

To download hi-res images, click here.