January 10, 2020 - A new dimension to the growing Air Max 270 family, the Air Max 270 React Engineered is designed for those who wish to stand out in a crowd. Like its Air Max 270 React predecessor, the shoe employs Nike React technology to aid in a smooth transition from heel to forefoot while the re-engineered upper underscores zonal structure throughout – offering lightweight, breathable lockdown with a modernized style. The cushioning system's latest iteration's TPU welded overlays which harken back to the Tailwind IV and Air Max 120.
The initial men and women’s colorways of the Air Max 270 React Engineered are inspired by light’s ability to attract attention stemming from radiation, refraction and reflection.
The Air Max 270 React Engineered releases globally January 16.
January 10, 2020 - In 1998, Jordan Brand, then in its initial season, created its first women’s Air Jordan silhouette. The shoe's aesthetic linked with the dimpled leather of the Air Jordan XIII, while the herringbone traction signaled high-performance intent. Its inspiration came from an emerging community of professional female players — stamping both a new style on the game and spurring its growth across the world.
More than two decades later, the women’s Air Jordan returns January 16.
January 07, 2020 - The LEBRON 17 I Promise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to improve education in his hometown. His passionate optimism is characterized in the shoe’s colorful, kaleidoscopic upper and outsole. The LeBron James Family Foundation crown is on the tongue, while aspirational phrases, such as “I promise I will dream big," appear on the laces. Nike proudly supports the mission of the I Promise School through a charitable donation to the LeBron James Family Foundation.
The LEBRON 17 I Promise releases January 21 on SNKRS North America and at House of Hoops by Foot Locker.
January 06, 2020 - Celebrating the original design of the Air Max 97, the Nike Air Max 97 G carries a true stitch-for-stitch reconstruction of the iconic runner's metallic upper and features added outsole grip for lasting stability on the links.
The Nike Air Max 97 G hits nike.com on January 16.
December 25, 2019 - Jayson Tatum will wear the Air Jordan XXXIV “Wrapping Paper” PE during the Boston Celtics' Christmas Day game against the Toronto Raptors.
December 23, 2019 - The second colorway of the "Coming to America" collection for Giannis Antetokounmpo, the Nike Air Zoom Freak 1 Soul Glo releases December 28.
To download hi-res images, click here.
December 23, 2019 - The lateral side Swoosh of Nike’s new classically styled runner, the Atsuma, is mirrored by a cutout version on the medial. It's a handsome aesthetic feature — pleasant for looks alone — but also one that manifested a design challenge. The charge: Reduce material waste by increasing pattern efficiency.
Nike Atsuma rethinks and reimagines how traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe's construction and beautiful elements of its design. In addition to the lateral and medial panels, the shoe’s heel counter and eyestay exhibit playful employment of negative space. So too does the hangtag, which is formed by a cutout on the outsole. A recycled sockliner adds to the considered decisions.
The Nike Atsuma releases January 1.
December 22, 2019 - Odell Beckham Jr. will make fans green with envy when he laces up in his Week 16 Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat inspired by a beloved Christmas character. However, when OBJ's latest pregame cleats hit the field with the twinkling lights turned on, these fuzzy numbers are sure to make anyone's heart grow three sizes.
The wide receiver will don the holiday-themed pregame cleats ahead of the Cleveland Browns' final 2019 regular season home game against the Baltimore Ravens December 22.
December 21, 2019 - The Nike Air Force 1 x Colin Kaepernick is inspired by the voice of the athlete and his True to 7 storytelling. The luxe black leather upper is accented by a reflective Swoosh and other high-touch accents in white and black. The shoe also incorporates a series of graphics including a portrait of Kaepernick embroidered on the heel tab, his personal logo on the tongue, a patterned sock liner and a number seven hang tag.
The Air Force 1 x Colin Kaepernick releases December 23 in North America at Nike stores, select retailers and SNKRS. It comes in adult, toddler and little kids sizes. Global launches will follow.
December 20, 2019 - The Converse All Star Pro BB Eclipse honors two elements of the brand's rich basketball history.
First, the split black/white design reminds of a period in history in which those were the only colorways of the Chuck Taylor All Star available — beginning in 1934, when white was added for the US national men’s basketball team, all the way through 1971.
Second, the introduction of a low-cut All Star Pro BB recalls Converse's first low-cut iteration of an All Star, prepared by Converse's product team for the Harlem Globetrotters in 1957. The idea wasn't just a hit on the court, it also brought the Chuck Taylor to fame within California's emergent beach culture.
The Converse All Star Pro BB Eclipse, in both hi and low, releases January 2020.