January 10, 2020 - A new dimension to the growing Air Max 270 family, the Air Max 270 React Engineered is designed for those who wish to stand out in a crowd. Like its Air Max 270 React predecessor, the shoe employs Nike React technology to aid in a smooth transition from heel to forefoot while the re-engineered upper underscores zonal structure throughout – offering lightweight, breathable lockdown with a modernized style. The cushioning system's latest iteration's TPU welded overlays which harken back to the Tailwind IV and Air Max 120.
The initial men and women’s colorways of the Air Max 270 React Engineered are inspired by light’s ability to attract attention stemming from radiation, refraction and reflection.
The Air Max 270 React Engineered releases globally January 16.
February 17, 2020 - Remake the timeless Air Max 90 with a new Nike By You color palette inspired by ’90s-era print- and pattern-laden, crinkle-nylon apparel found in the Department of Nike Archives. In addition to upper graphics and speckled midsoles, translucent ’90s-era print outsole options and an Air Max logo are available to personalize.
The latest Nike By You offering drops February 24 on nike.com.
February 17, 2020 - Celebrating 30 years of the Air Max 90, Nike’s latest Air Max Pack ensures effervescence is in the air. The Air Max Bubble Pack derives its inspiration from bubble wrap — a play on Nike Air — employing a layered air bubble aesthetic for an iridescent effect.
The latest Air Max offering drops February 29 on nike.com.
February 14, 2020 - The colorway of the Nike Adapt BB 2.0 was debuted by Memphis Grizzlies guard Ja Morant February 14 during 2020 NBA Rising Stars. As a Gamer Exclusive, the shoe will feature virtually inside NBA 2K20 and will unlock for physical purchase within the game in the coming weeks.
To download hi-res images, click here.
February 13, 2020 - The Jumpman's connection to Italian fashion reaches back to 1986, when the Air Jordan II’s manufacturing process both followed from and jumpstarted the brand's interest in fine Italian craftsmanship. The Air Jordan I Mid Milan deepens that connection by referencing the capital city’s spires and gothic architecture in a sun-glinted pastel color scheme. The shoe comes with a MLN hangtag.
The Air Jordan I Mid Milan is available for pre-release February 19 at One Block Down in Milan. A global release follows on February 22.
February 05, 2020 - For 2020, Nike Basketball is evolving the brand’s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air — our most efficient cushioning platform for energy return — and create the Nike Air Zoom BB NXT.
"The game and the athletes have evolved in this new era of basketball," says Klein. "We now have athletes that are 'positionless' and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal."
Staying fresh at the game’s critical, closing moments is key. With that in mind, the Nike Air Zoom BB NXT introduces a unified system of full-length Nike REACT foam, plate and Nike Air Zoom pods to provide basketball players at all levels with impact protection and energy return.
"The shoe is similar to a car," says Klein. "There are many parts and pieces, each doing a very specific job, but working in unison."
The shoe’s three leading performance-driven benefits are outstanding energy return, optimized cushioning and strength. Specific innovations include:
- Exposed Nike React foam under the heel provides a soft, responsive sensation
- A thin plate positioned above the foam provides torsional rigidity
- Two Air Zoom units positioned under the ball of the foot continually absorb an athlete’s energy and provide great responsiveness
- The upper is a lightweight mesh with a tactile, textured print that provides support and durability where athletes need it
- A plush foam tongue and padded collar with a notch to support the Achilles tendon provides a comfortable fit
The Nike Air Zoom BB NXT releases July 1.
February 05, 2020 - The Nike Air Zoom Viperfly represents a new paradigm of performance on the track.
Designed specifically for the 100 meter, the truest test of pure human speed, the spike incorporates an innovative new carbon plate — produced by a new process, Custom Fiber Placement (CFP), which allows for varying flexibility within the plate — and an unmistakable forefoot Nike Air Zoom unit. This composition, developed alongside the Nike Air Zoom Alphafly NEXT%, was designed to provide responsiveness and energy. It follows deep study of the strategy and performance of the race, and focuses attention on what athletes need most in the last 20 meters of the sprint.
The Nike Air Zoom Viperfly is completed by an Atomknit (a new version of Nike Flyknit) upper, which maximizes heel lockdown and decreases material waste. In addition, the foam in the heel provides impact protection and aids the transition from full-speed sprint to post-race walk.
The Nike Air Zoom Viperfly will be available as part of Nike’s race day footwear offering in summer 2020.
February 05, 2020 - Designed for 800 meter to 10k races, the Nike Air Zoom Victory is a complete paradigm shift in distance track spike design.
Inspired by the Nike Alphafly NEXT%, the spike is built with a combination of Nike ZoomX foam, carbon fiber plate and Nike Air Zoom. The latter is supplied by a unique welded Nike Zoom Air sole, which divides the unit into two separate pockets, provides responsive impact protection and allows for a smooth transition without sacrificing control on the track. The Nike ZoomX foam is employed as a thin midsole between the carbon plate and ground, and the full system is tuned to minimize energy loss and maximize response. The spike's upper is formed from Nike Atomknit, a new version of Nike Flyknit.
The Nike Air Zoom Victory is part of Nike’s race day footwear offering in summer 2020.
January 31, 2020 - The Nike React Vision D/MS/X incorporates more of its namesake React cushioning than its predecessor, the Nike React Element 87, and builds off the 2018 release's futuristic and technical aesthetic.
Once again, Nike Sportswear continues to experiment with Nike React in search of surreal cushioning solutions for all-day wear. Employing the algorithm from the Element series, Nike React Vision’s exaggerated tooling with protruding lugs provides a soft bounce with each step.
The Nike React Vision interprets uppers from classic running silhouettes, Air Span II and Internationalist, and remixes their designs for an exaggerated aesthetic. An overstuffed tongue and lightweight-mesh upper bring top-of-foot comfort.
The Nike React Vision D/MS/X releases February 6 on SNKRS, SNEAKRS and at select retailers.
To download hi-res images, click here.
January 30, 2020 - maharishi's latest program with Nike by You celebrates the merger of technology and nature.
Using Nike’s tallest Air unit, which is constructed from 75 percent recycled material, the maharishi By You Air Max 720 carries a distinct custom camouflage inspired by leopard spots. “Camouflage, in truth, is an abstract rendition of nature,” says maharishi founder Hardy Blechman.
maharishi's abstraction of the leopard print is translated in a custom jacquard knit upper that comes in a choice of colors: leopard heat, leopard moss, leopard desert and leopard noble red. The depth of the camouflage is extended by a balance between the base surface of the fabric and the flocked yarns that sit about it. This creates a strong textural dimension, as well as a subtle shift of personality, depending on time of day.
Further customization comes in the form of a selection of maharishi “truisms” — “THE TRUTH IS ONE” or “WISE TYGERS” — which can embellish the Air unit.
The maharishi By You Air Max 720 can be customized now and will be available February 3 from nikebyyou.nike.com/maharishibyyou.
To download hi-res images, click here.