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The Nike Air Deschutz Makes a 2020 Comeback

May 01, 2020 - When the Nike Air Deschutz entered the market in 1992 it had competitors in form but never in function. The performance-driven design ushered in the “cross-training sandal," equally at home hitting the trail, whether for a brisk hike or a short trail run, and strolling college campuses. In that, the sandal embodied the ACG ethos, and while many versions took a predominantly black base, its graphic accents further extended what became defining color schemes of the era. 

The Nike ACG Air Deschutz returns in 2020 in ode to its original look. It’s still built to comfortably traverse a range of terrain, but also allows for subdued (or overt) style choices in its contemporary colorways.

Nike ACG Air Deschutz releases May 14 on SNKRS and at select retailers, followed by a European release later this spring on SNEAKERS and at select retailers.

To view hi-res images, click here.

jordan brand

The OG Air Jordan XI Low IE Is Back

June 17, 2021 - This fall’s Air Jordan retro preview is headlined by the return of the OG Air Jordan XI Low IE in red and black, a variation renowned for its seasonal adaptation through material updates — and for its appearance during the ’96 playoffs. Similarly, four women’s exclusive styles for this season feature revised color palettes and material choices for new, energized interpretations of classic models.

Air Jordan XI Low IE
A final chapter of the 25th anniversary of the Air Jordan XI, the OG black and red Air Jordan XI Low IE returns, re-engineered to the exact 1995 specs. The model features a genuine leather and mesh upper, molded sock liner and an exposed carbon fiber shank plate contrasted by the recognizable herringbone rubber outsole. The shoe arrives in OG packaging.

Women’s Air Jordan I Hi OG
Inspired by the calming colors of sage, this women’s exclusive style features soft, tumbled leather with premium nubuck overlays. Completing the look is a subtle, two-toned lace inspired by the string used to tie bundles of sage. The shoe also comes with a hangtag and two extra sets of laces.

Women’s Air Jordan IV
This women’s exclusive style takes inspiration from varying neutral shades of makeup. This model is highlighted by buttery soft nubuck overlays and burnished leather meant to age and sheen naturally with time. The shoe also features transparent TPU wings and lace locks and is topped off by metallic, electroplated Jumpman branding on the tongue, reminiscent of the mirrors used in makeup palettes.  

Women’s Air Jordan VI
Taking inspiration from gold earrings, this women’s exclusive adds interconnected gold hoops that are attached to the shoe’s Air Jordan VI lace toggle. Materials on this model include white medium grain tumbled leather with gold underlays, a semi-gloss lining and a milky-white translucent rubber outsole.

Women’s Air Jordan XIV Low
The women’s exclusive style features a color palette inspired by red lipstick. Materials like matte nubuck and suede leather provide the cosmetic base against metallic silver accents, while OG elements include the tongue and the laces with frosted-platinum aglets. The writing on the sockliner is modeled after strokes of lipstick; the shoe arrives in lipstick-stained tissue paper.

Air Jordan I HI OG
Employing a fresh, seasonal color scheme, this Air Jordan I HI OG features a genuine black leather upper with premium Pollen leather overlays and detailing atop a white midsole and a Pollen rubber outsole. The shoe comes with new packaging and will be available in full family and extended women's sizing.

Air Jordan I HI OG
This new take on the Air Jordan I HI OG involves crafted leather and nubuck overlays with hits of reflective silver throughout. With a perforated collar, this model can be customized both into a high or low top. Applying a fresh color scheme to both the shoe and packaging, this release comes in full family and extended sizing for women.

Air Jordan I HI OG
Another seasonal iteration of the Air Jordan I HI OG, this fall model uses an Electro Orange, black and white color scheme with updated color blocking. Made with premium, genuine leather, the shoe is highlighted by a metallic finish on the collar. The shoe also releases in full family and extended sizing for women.

Air Jordan III Retro
Applying a familiar color and color-blocking scheme, this Air Jordan III Retro comes with a subtle material twist. The shoe features premium leather and a new reflective material on the iconic elephant print on the heel and toe. This model, which will come in new packaging, releases in full-family sizing.

Air Jordan V Retro
This fresh spin on the Air Jordan V applies a mixture of materials from genuine leathers to exposed foam and textiles. The shoe’s collar, quarter panel and tongue bottom are layered with textile mesh, while the tongue maintains its OG reflective finish. The model is accented by black-tinted eyelets and a transparent lace lock and is completed by a matte-finished midsole and a muslin-tinted rubber outsole.  

Air Jordan VI
Continuing the celebration of the 30th anniversary of the Air Jordan VI, this new iteration of the Retro model is inspired by the iconic Air Jordan VII Bordeaux colorway. True to the Air Jordan VI’s original specs, this model employs a genuine nubuck upper with a Bordeaux-printed translucent tongue and sock liner. Coming in familiar packaging with a fresh color twist, this shoe releases in Men’s and GS sizing.

Air Jordan XII Retro
Putting a new, clean twist on the Air Jordan XII, this model applies hits of metallic red throughout an all-white upper and midsole. The shoe features genuine leather, complemented by the OG faux-lizard print mudguard. This offering comes with OG packaging and will release in full-family sizing.

Air Jordan XII
The model combines a Nike Grind outsole, made with at least 3% Nike Grind, with a ballistic mesh tongue. The shoe also applies genuine leather to the upper and suede to the midsole atop the faux-lizard print mudguard. The shoe releases in full-family sizing.

Air Jordan XIII Retro
This retro combines a familiar Obsidian colorway with classic, OG materials, true to form with a leather upper, textile tongue bottom and cat-eye hologram. This model arrives in OG packaging and in full-family sizing.

To download hi-res images, click here.

nike sportswear

A Celebratory Air Max 97 for the Nuyorican Community

June 01, 2021 - Ahead of the virtual Puerto Rican Day parade, one of New York City's biggest cultural moments, the institutional Air Max 97 OG "Silver Bullet" is the canvas for a special Puerto Rican colorway, symbolizing the permanence of Nuyorican heritage and culture in the city.

The Puerto Rican flag appears on the tongue and on the Air-Sole bubble as an emblematic symbol of national pride. The Air-Sole unit helps provide lift and comfort in the same ways Puerto Rican culture has vitalized the city for generations. Colors from the Puerto Rican flag accent areas like the sock liner and the embroidery on the midfoot.

The phrase "Aquí Me Quedo," translated to "I’ll Stay Here," is printed on the insole, a message reflecting the community’s historically strong connection to New York City.

The Air Max 97 "Puerto Rico" and a commemorative T-shirt release beginning June 5 on SNKRS and at select retailers.

To download hi-res images, click here.

converse

Natasha Cloud’s All Star BB Evo “Petal to the Metal” PE Is Built for New Beginnings

June 01, 2021 - After forgoing the 2020 WNBA season to focus her attention on fighting for social justice, Washington Mystics guard Natasha Cloud will wear the Converse All Star BB Evo — and she’ll do so in a “Petal to the Metal” PE, Converse’s first PE with a WNBA player.
 
The colorway is inspired by Cloud’s rose tattoo, the symbol appearing on the lateral side of each heel. Illustrated by blushes of Pink Foam, Chambray Blue and Spring Green, the colorway is rooted in the idea of community coming together to inspire new beginnings.
 
“I wanted the shoe to signify looking to new horizons, collective growth and regenerating oneself,” Cloud says.
 
The Converse All Star BB Evo made its debut in July 2020. Its Nike React drop-in midsole offers low profile, responsive cushioning to complement its thin, wrap-cup outsole that maximizes traction.

The Converse All Star BB Evo “Petal to The Metal” PE releases globally June 3 on converse.com and at select retailers.

To download hi-res images, click here.

converse

The Converse G4 “Hyper Swarm” Feeds Draymond Green’s Defensive Mindset

May 19, 2021 - In March 2020, Converse welcomed 3-time NBA Champion Draymond Green to its growing roster of ambassadors. Debuting soon after was the Converse G4, serving Green’s tenacious defensive motor thanks to Nike React foam technology in the heel and Nike Zoom in the forefoot. Draymond's swarming defensive play inspires his Converse G4 “Hyper Swarm” PE.

The G4’s gold color scheme peels back the inner workings of a beehive, an ode to Green’s tough-minded, rallying leadership style that includes his resolve to shut down any opposing player, no matter the position. Additional design details include a gum outsole along with a bee swarm graphic visible on each sockliner.

Draymond's Top 5 Qualities for an Elite Defensive Team (or, how to separate an average defensive team from a transcendent one)

1.    Discipline

“This is number one for me. Because there’s so much talent in the NBA, you’re not allowed to make mistakes, or else teams will capitalize on it. Average teams will beat themselves, but great teams force you to beat them. Teams like that figure out how to gameplan discipline into the DNA of their franchise.”

2.    Effort

“I don’t think there are a lot of great defenders in this league. It’s not because players aren’t capable. It’s because players don’t care. We all know the pretty side of the game, the guys who drop 40 a night, but the reality is that, if you want to win, you have to care on the other side of the ball.”

3.    Communication

“If you and your teammates aren’t on the same page, there’s already too much room for error. You’re guessing. Say an offensive player is coming to set a ball screen and he slips out, but you don’t communicate. Now, you’ve got two guys on the ball, and you’re at a disadvantage.”

4.    Control

“A lot of players in the league know how to manipulate the game to get to the foul line. When the other team gets to the line, they have time to get back and set up their defense. I don’t care how good your offense is. If you’re playing against a set defense each and every possession, they’ll be tough to beat. Even the worst teams can set up their defensive rotations and guard the initial action when they have the time. When you avoid foul trouble, you dare teams to beat the second and third layer of your offense, because they’re scrambling. That’s when opposing teams will experience defensive breakdowns and quit.”

5.    Rebounding

“One of the most important parts of defense is finishing the possession. How do you do that? You get a steal, you secure a blocked shot, or you rebound the misses. You might make a defensive stand for 24 seconds. If you let the other team get an offensive board and they get 14 seconds back, all of a sudden, you’re guarding closer to 40 seconds. Doing that over and over again gets exhausting. Elite defense means you finish what you start."

The Converse x Draymond Green G4 “Hyper Swarm” PE will soon be available in a limited global release on Converse.com and at select global retailers.

To download hi-res images, click here.

May 13, 2021 - London-born artist Skepta applies his creative vision to the world of football through the Nike Phantom x Skepta boot. The release corresponds with a second, the “Bloody Chrome” colorway, of the Nike Air Max Tailwind V x Skepta and further extends his on-going relationship with the Swoosh.

The first music artist to collaborate with Nike on a performance football boot, Skepta has created a Phantom boot that sits proudly alongside its Air Max counterpart.

The two silhouettes share a wealth of design details — the red butterfly print applied to the uppers continues Skepta’s exploration of creative metamorphosis, while the chrome Swooshes and soleplate on the Phantom are inspired by the silver jewelry that’s an integral part of Skepta’s style. As on the previous Tailwind V x Skepta, the heels of both the red Phantom and the Air Max feature a subtle iridescent material as an eye-catching nod to the thermographic cover art of Skepta’s 2019 album “Ignorance Is Bliss.”

Reflecting on his own footballing experiences, Skepta says, “I love the pressure when you call for the ball. When they pass it to you, you become the sole director of the next move for the team. You’ve got a split second to decide, ‘is it good for me to keep this and show what I’m about or is it good to pass it and show that I’m thinking about all the players on the pitch?’”

Presenting the Phantom and the Nike Air Tailwind V together creates a full-circle view of Skepta's community-centered mentality.

“I love the culture around football as much as the game; I'm really into the culture of football jerseys for what they represent. They represent ‘team,’” he says. “Going to matches is sick too. When you go to a match, you experience live people, live audio, all the things that the TV might miss ...you really feel it more than see it or hear it when you're there.”

The Nike Phantom x Skepta and “Bloody Chrome” Nike Tailwind V x Skepta release June 12.

nike sportswear

More Flyleather Icons Bring Circular Design into Summer

May 10, 2021 - Highlighting more creative applications through circular design is the summer 2021 Nike Flyleather collection, which includes an Air Force 1 and the Blazer Low in whimsical upper treatments from Tokyo-born artist Mayumi Yamase. The uppers, made with at least 50 percent recycled leather fibers, are characterized by quiet, muted bases of white underneath splashes of earthy pastels.

For Mayumi, the playful details are also inspired by a belief in community as a creative, dynamic variable in her projects.

“Community gives me a sense of comfort and fun in my daily life, but it also stretches my imagination and surprises me, leading to discoveries in my own artwork that challenge my expectations,” she says.

The Nike Air Force 1 Flyleather and the Nike Blazer Low Flyleather release beginning May 19 on SNKRS, NikeLab MA5 and DSM Ginza (Tokyo).

April 10, 2021 - Reintroducing a strap to Kevin Durant’s signature line for the first time since the KD7, the KD14 combines a chill, sportswear-inspired vibe with a full-length Zoom Air Strobel set up for serious responsiveness.

One constant in Durant's line has been his curiosity to explore a wide design filter from season to season, spanning sleek low-tops that resemble football boots, plush sock racers and ’90s-style power mids. When Durant reaches back into the vault and resurrects a feature, like the strap, he knows the familiarity will serve him well when he takes the court.

“It’s been a while since we incorporated the strap, which excites me,” says Durant. “My other favorite part about the shoe is the cushioning, which helps me feel low to the ground and still helps give me some of that energy back.”

The strap itself is a familiar sight, but the build is rich with Nike heritage. The design of the simplified one-piece midfoot strap, especially on the medial side, was inspired by the Nike Air Presto. The thin, elongated Swoosh is a nod to the original Bruin model. The engineered mesh upper means that graphics can be uniquely layered for detailed colorway options, covering topics like art, music and more.    

The KD14 releases in the Black/White colorway starting April 10 around the globe, and April 14 in North America. The KD14 Cyber colorway releases April 11 in Greater China only.

To download hi-res images, click here.

nike running

What's New (and Familiar) About the Air Zoom Pegasus 38

April 09, 2021 - Proof that all dependable silhouettes are built over time, the Nike Air Zoom Pegasus 38 has subtle updates to fit in the midfoot and brings back the forefoot Zoom Air unit from the Peg 37 for the right touch of springiness underfoot. In short: it's the trusty, reliable stuff you expect from the Pegasus line, with upgrades that help you go farther and train harder than you thought you could.

What's New

•    The Pegasus 38 is built on a fresh last to provide more room in the toe box; runners might notice it feels similar to models prior to the Pegasus 36.
•    A new individual midfoot webbing system allows every runner to lace up to a personalized fit.
•    Soft and breathable sandwich mesh material provides comfort and performance for all runners, from the most elite to the first-timer.
•    The tongue is a separate piece with additional foam.

What's Familiar

•    The tuned midsole carries over from the Air Zoom Pegasus 37. Full-length Nike React foam delivers cushioned responsiveness and smooth transition.
•    The forefoot Zoom Air unit helps provide responsive energy return.
•    A FlyEase version of the Pegasus 38 includes a zippered entry with no-tie lacing that secures the fit with only one hand.
•    On the Nike By You Builder, you can design your own Pegasus 38, adjusting arch height, traction material, laces and methods of entry with a traditional or FlyEase option.

The Nike Air Zoom Pegasus 38 releases to Nike Members April 15 in Europe, April 22 in North America and April 29 globally.

nike sportswear

Rounding Up the Summer 2021 Move to Zero Footwear

April 06, 2021 - Pushing the edges of design and Nike heritage, the latest summer offerings in Nike’s Move to Zero journey carve out reimagined lifestyle silhouettes and grow further into performance footwear.  

By implementing circular design principles in its varied elements, the Air VaporMax 2021 is one of Nike’s most sustainable shoes to date and is made with at least 40 percent recycled content by weight. The shoe has a sustainability-first approach to materials. It features a full-length VaporMax Nike Air unit from heel to toe made with about 50 percent recycled materials, and an outsole that incorporates Nike Grind. The simplified upper in the Air Max Pre-Day helps minimize material waste in the tooling with at least 20 percent recycled content by weight. Inspired by the 2000s, the Air Max Genome features an Air bag made of 75 percent TPU and a streamlined upper.

Classic styles and new design approaches gain inspiration from the natural world in the Plant Cork Pack. Each shoe is made with about 20 percent recycled content, including Recycled Poly Canvas and other textiles on the uppers. The outsoles of the Air Force 1, Blazer and Daybreak are crafted from 9 percent recycled cork — partially sourced from the wine industry — infused in the rubber. This creates a natural look and feel and lowers the overall impact of that material.

Building off the learnings from Space Hippie, the Nike Crater Impact is a new silhouette made with about 25 percent recycled material by weight, combining efficient overlays, stitched curves and an embroidered Swoosh to help avoid waste. The soft Crater Foam midsole combines about 10 percent Nike grind with a blend of foams for stability and visual identity. The reduction in virgin material gives a lower carbon footprint and the Nike Grind granules create a unique texture and color mix on every midsole. New colors of Cosmic Unity, Nike’s first performance shoe made with at least 25 percent recycled material by weight, including a 10 percent Nike Grind Crater Foam midsole, provides durability and responsiveness in the competitive space. Joining Cosmic Unity are two other performance silhouettes: the Air Zoom SuperRep 2 Next Nature and the Nike Victory G Lite, both made with at least 20 percent recycled material by weight through highly breathable designs.