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September 25, 2018 - The latest in Nike Air technology fuses with Jordan design language to create a new silhouette within Jordan Brand's Flight Utility range: the Jordan Proto-Max 720. 

The shoe features Nike's latest Air innovation, 720, along with a lightweight, flexible textile upper. Adjustable heel straps allow for custom fit, while Flight Utility graphic details appear on the tongue and heel tabs. 

The Jordan Proto-Max 720 releases in 2019. 

jordan brand

Future Meets Familiar as Jordan Brand Celebrates 25 Years of the Air Jordan XI

November 11, 2020 - Celebrating 25 years of the Air Jordan XI, Jordan Brand commemorates the storied silhouette with two releases that simultaneously pay respect to the Jumpman past and look to the future: the Air Jordan XI Jubilee and Air Jordan XI Adapt. 

Air Jordan XI Jubilee
Inspired by original sketches of the Air Jordan XI, the 25th anniversary interpretation of the model incorporates a metallic silver Jumpman logo and “JORDAN” on the eyelets. The heel has an embroidered silver “23” with a printed “25” on the insoles to celebrate 25 years of greatness. On the tongue is a special stitched “JUMPMAN” and “JORDAN” tag.

The Jumpman himself debuted the Air Jordan XI in 1995 after returning from his first retirement; the Air Jordan XI Jubilee celebrates the birth of a cultural icon and one of the most beloved sneakers in basketball history. The moment is punctuated by silver accents and detailing (the metal is the symbol of a Jubilee anniversary), which shine across an all-black mesh and genuine patent leather upper. 

Air Jordan XI Adapt
Twenty-five years after original sketches of Tinker Hatfield’s Air Jordan XI design illuminated his intent to make a laceless shoe, Jordan Brand incorporates Nike Adapt power lacing technology into one of its most iconic models while remaining complementary to the original silhouette.

“Where the Air Jordan XI Jubilee celebrates the rich history of the Air Jordan XI, the Adapt iteration takes the silhouette into Jordan Brand’s future,” says Martin Lotti, Jordan Brand VP/Chief Design Officer. “By folding in the best of Nike technology, we’ve delivered on Tinker’s original vision of the Air Jordan XI, while simultaneously offering wearers the most personalized Jumpman shoes to date.”

The Nike Adapt technology, which has been used on Nike performance basketball product as well as Nike sportswear, breathes new life into Jordan Brand innovation. Controlled by the wearer through Nike’s Adapt App, the forward-looking 2020 iteration of the Air Jordan XI provides real-time personalization and unrivaled fit and feel. Through the app, which will feature a Jordan-flavored interface, users can customize the Adapt buttons on the shoe’s midsole by personalizing the color scheme and flashing pattern of the buttons’ lights — making the technology an instant extension of the footwear. 

The Air Jordan XI Jubilee releases in full family sizing December 12 on SNKRS and the Air Jordan XI Adapt drops December 30 on SNKRS.  

View hi-res images here

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Cactus Plant Flea Market Shines Light on the Nike Dunk

November 11, 2020 - If there is a connective thread in Cactus Plant Flea Market's ongoing footwear collaborations, it is in finding ways to celebrate a human, optimistic viewpoint. Air and sunshine remain themes, with variations of CPFM's unique DIY styling articulating the vibe each time. With the Nike Dunk, CPFM toys with literal interplay among air, sunshine and shoe through a dynamic light refraction created with Swarovski® crystals.

The effect is maximized by an exaggerated topography for the crystals. There is an oversized Swoosh, borrowed from the prior CPFM Nike Blazer, extra padding to the tongue and detachable double lace flaps. All the angles of the crystals help the shoe become something like a disco ball.

In covering the upper, an imperfect hand-feel application of the crystals is true to both CPFM's aesthetic and Swarovski's technical acumen. Applied to the classic basketball silhouette, the merger of the two practices gives the Dunk a whole new shine.

The Nike x Cactus Plant Flea Market Dunk Low with Swarovski® crystals releases November 18, along with the Nike x Cactus Plant Flea Market just do it. Hooded Pullover with Swarovski® crystals, exclusively at cactusplantfleamarket.com.

To download hi-res images, click here.

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This Converse Basketball Capsule is Inspired by the ABA, the Dazzlingly Flashy Precursor to Today's Game

November 10, 2020 - In 1976, the final American Basketball Association (ABA) All-Star Game, which coincided with the league’s historic merger with the NBA, was the site of an important first: the inaugural Slam Dunk contest, where Julius “Dr. J” Erving wowed the Denver crowd with his iconic foul-line dunk, instituting a new creative harmony between the game’s art and athleticism. Leading into the 45th anniversary of the merger, Converse releases an ABA-inspired capsule for select basketball models — the All Star BB Evo, the G4 and the lifestyle-driven Chuck 70 — that applies the same patriotic color treatments as the league’s basketball.

All three silhouettes feature an enamel red, white and rush blue color scheme. The All Star BB Evo continues the model’s stark split-shoe design, adding a dash of gold to the signature Converse Star Chevron logo, while the G4 includes subtle asymmetric red and blue detailing between the shoe’s medial and lateral sides. The ABA logo appears on the tongue of both silhouettes (the Evo also shows the logo on the outsole).

The Chuck 70 rounds out the trio; its upper features an all-over print graphic with the logos of some nostalgically-storied franchises, such as the San Diego Conquistadors, the Pittsburgh Condors, the Oakland (wait for it…) Oaks and more.  

The Converse ABA capsule releases November 12 at converse.com and select global retailers.

To download hi-res images, click here.

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The Air Max 90 Sees Uniquely Moscow Treatment

November 08, 2020 - As Nike continues to celebrate 30 years of the Air Max 90, the first Nike sneaker to be widely recognized in Russia sees its own city-inspired iteration, the Nike Air Max 90 Moscow, which celebrates the rich history and modern architecture of Russia’s capital.

The Nike Air Max 90 Moscow employs a Smoke Gray color scheme, which is an homage to local construction and the city’s fall sky. This is combined with Infrared and Lazer Blue elements (a nod to the shoe’s original color blockings) to reflect the city's night lights. The Nike Air Max 90 Moscow upper, made of classic leather and suede, also features reflective touches to signify the futuristic aesthetic of the skyscrapers that shifted the city's skyline.

“Speed” and “City,” found in Cyrillic on the heel and the sockliner, refer to the dynamic rhythm of the megalopolis. 

The shape of the Nike Air Max 90 Moscow is a 2020 recraft, featuring a sleeker, lower toe, and a pattern split of the original Swoosh shape on the medial side and a TPU underlay with the original logo shape. 

The Nike Air Max 90 Moscow releases November 14 at select retailers in Moscow and on the SNKRS and SNKRS apps.

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How to Get the Second G-DRAGON Nike Air Force 1 ‘Para-noise’

November 05, 2020 - One year ago, Seoul-born hip-hop star G-DRAGON released his first collaborative Nike Air Force 1 “Para-noise.” The shoe, built on the multifaceted artist's favorite silhouette, matched G-DRAGON's belief in creative exchange of ideas to a design fabricated to shift with the wearer. In 2020, the Nike Air Force 1 “Para-noise” reverses its color scheme to white, but retains its self-expressive character.

G-DRAGON views self-actualization as a way through challenging times, a mindset he calls “Youtopia.” In his shoe, as the white upper gives way to his painting, each wearer creates an individual aesthetic based on their unique journey.

“Even though everything is uncertain these days, we shouldn’t stop expressing ourselves as the way we are, and creating our own world,” says G-DRAGON. “With these footsteps being connected, we will find our utopia spreading in front of our eyes. I dream of every one of you expressing yourselves freely in the Youtopia that you create for yourselves.”

The Nike x G-DRAGON AF1 “Para-noise” releases globally November 25.

To download hi-res images, click here.

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Concepts’ Latest Nike Dunk SB Captures Eternal Camaraderie

October 30, 2020 - Cambridge-born, Boston-based Concepts has come a long way from its basement origins on Brattle Street. Founded in 1996, the store reached global consciousness in 2008 with the launch of its first Nike SB Dunk, the Lobster. The release introduced Concepts’ New England humor and knack for audacious packaging to the sneaker world. Tongue-in-cheek Dunk designs followed — eye rolls at Pig’s Flying, pokes at the notion of “Holy Grails” in sneakers and a trio of Ugly Sweaters. In 2020, Concepts’ eternal camaraderie hits full tilt with the TurDUNKen.
 
“We've definitely never taken ourselves too seriously. We’re well-versed in sport. We come from luxury,” says Concepts Creative Director Deon Point. “The thing with us that always gets overlooked is our sense of humor. We love to have fun.” 
 
Each shoe in the Concepts Dunk lineage has allowed the shop’s crew to relay its humorous side. The inside jokes, made public, are revealed on just one canvas — the Dunk. This grants the shoe a special place in Concepts’ history, and from the pageantry of the 2008 release to today, bringing a Dunk into the world has been reason for Concepts to flex creativity.
 
“I don't know if the Lobster would've hit the same way if we didn't put that extra effort in,” says Point. “We were a tiny little shop in the middle of nowhere, regardless of our heritage, and though Concepts starting earlier than most stores, we were still kind of nestled away and it was like an afterthought amongst the heavy hitters.”

Today, there’s no doubting Concepts’ foothold — thanks in part to a new Boston flagship location on Newbury Street — and the TurDUNKen carries on its strong tradition of over-the-top collaborative themes. 
 
The idea was formulated with an eye to the trifecta of food, football and friendship characterizing the holiday season. It has an origin story — the turducken, a Louisiana staple made nationally famous by football announcers — and it pulls through to serve as symbol of the community atmosphere driven by skate shops around the world. “We always have felt that a core element of skate shops is the family element,” says Point.
 
Conceptually, the product comes to life via a Nike Dri-FIT chicken foot sock, stuffed inside a duck-inspired Dunk, completed by turkey wrapping paper. Of course, it wouldn't be a Concepts Dunk without wild packaging too — the TurDUNKen comes in an oven-inspired box complete with holiday leftovers (including a family-dinner-themed turkey leg Nerf vortex football). 

With down-like quarter material and a laser-cut quarter replicating feathers, the design of the Dunk High (or, as the tongue label reads, “Duck High”) draws from the coloring of the mighty Mallard. A custom toile print decorates the collar lining and sockliner, and this is reprised within an associated apparel collection: a fleece bomber jacket, T-shirt and beanie. 

The Concepts x Nike SB Dunk High TurDUNKen launches November 14 at Concepts’ Boston and New York flagship stores, and at cncpts.com. Pairs of the Duck SB High will release November 20 at select skate retailers and November 21 on SNKRS. 

Download hi-res images here.

October 30, 2020 - A clear-cut synergy exists between the Nike Phantom GT boot and the brand’s iconic 2002 advertisement, “Secret Tournament.” The style of football — filled with the era’s creative playmaking icons — set stage for the evolution of expressive, risk-taking footballers for whom the Phantom GT was designed. 

Launched in March 2002, the campaign centered on a fictional 8-team, 3-a-side tournament, first goal wins. All matches took place in an enclosed “cage” on a ship. Its timing coincided with international play in South Korea and Japan, and with local 3-a-side tournaments staged around the world. 

With the Phantom GT Scorpion, the generational link between “Secret Tournament” and boot materializes through a chrome upper and plate referencing the tournament’s ball, painted brush strokes mimicking the on-ship location and the yellow/black hazard stripes framing the goals. Additionally, a lateral scorpion graphic, featuring the phrases “Secret Tournament” and “Engineered For Skills,” updates the original scorpion logo.

The Nike Phantom GT Scorpion is available November 2 on nike.com.

nike sportswear

The Nike x sacai VaporWaffle Connects Generations of Running Innovation

October 29, 2020 - Debuted in January 2020, during sacai's Paris runway show, the Nike x sacai VaporWaffle bridges old and new by fusing two Nike silhouettes: the record-breaking Vaporfly and the 1983 Pegasus running shoe. Combined under Chitose Abe’s design approach, the hybrid shoe becomes an emblem of intergenerational sport innovation.

The Nike x sacai VaporWaffle releases globally beginning November 6.

To download hi-res images of the Nike x sacai VaporWaffle, click here.

 

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Air Evolves on the Nike Air Max Zephyr

October 29, 2020 - Originally hidden inside midsoles, then showcasing its full glory with Air Max 1, the Nike Air Max Zephyr imagines a future where “air’’ is everywhere — on a shoe at least. 

For ultimate all-over comfort and a lightweight, modern aesthetic, Nike Air migrates to surround the upper of the latest Nike Air Max silhouette, employing three Nike Air pods in the medial and lateral sides and tongue. 

The shoe is buoyed by a Nike 720 Air unit (the company's largest volume Air bag) for soft, responsive cushioning and comfort. A full-length Nike Cushlon midsole amplifies the comfort on the Max Air unit. 

The Nike Air Max Zephyr releases in men’s sizing November 12 on SNKRS, and releases in men's and kid's sizing December 2 on nike.com and the Nike App.

View hi-res images here.