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Jordan Brand Transforms Old Goods into New, Sustainable Silhouettes

July 14, 2020 - Jordan Brand’s Crater collection gives Move to Zero, NIKE, Inc.’s journey to a zero carbon and zero waste future, an unmistakable Jordan identity. 

The Jordan Crater collection presents a radical expression of how to design with sustainability in mind. Embracing circular design principles, specifically in using leftover manufacturing waste, the shoes draw aesthetic energy from raw material authenticity. 

Rendered in a common base of black and white, the Jordan Crater collection connects future-forward sustainable design practices with clean and minimalist craftsmanship. Ergonomic lasts, along with asymmetrical lacing and strapping, further the natural simplicity. The experimental footwear raises the bar for sustainable design for the Jordan Family and shows what is possible when solutions focus on lower impact materials to drive design.  

The Air Jordan 1 Zoom High bridges Jordan heritage and the trash-transformed ethos. Applying circular design principles to a Jordan classic, the shoe is highlighted by some post-consumer speckled Nike Grind rubber in the foam outsole and incorporates recycled polyester (rPoly is created with recycled plastic bottles) in the synthetic suede upper, which gives the shoe timeless appeal, and its full-length Zoom Air cushioning adds responsive feel.

The collection’s namesake Crater Foam is a blend of Nike foams with about 12 percent Nike Grind rubber from manufacturing waste. Uppers are made from a canvas-like material, with reinforcements and webbings built from 80 to 100 percent mechanically-recycled polyester and 100 percent recycled nylon, respectively.

The Jordan Crater, the Jordan Crater Slide and Air Jordan 1 High Zoom arrive this Fall.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

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Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Midnight Navy on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in University Red on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Black on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Enamel Green on March 3 at Nike.com.

February 12, 2016 - The Nike Flyknit Racer returns in one of its original colorways: Blue Cactus, which celebrates Abdi Abdirahman, the first marathoner to qualify for the games in the shoe.

February 09, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in fierce purple/black/university gold.

February 08, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in white/wolf grey/black.