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jordan brand

Jordan Brand Spring 2021 Retro Releases

November 16, 2020 - Jordan Brand opens the new year with its Spring 2021 Retro Footwear Collection. The assortment introduces three new women’s exclusives (including the first women’s iteration of the Air Jordan IX) and fresh iterations of the Air Jordan I, IV and V, amongst others. 

Women’s Air Jordan IX
This exclusive model marks the first time Jordan Brand has introduced the Air Jordan IX to its women’s line. The Air Jordan IX, which was originally released during MJ’s first retirement from basketball, tells an international story that uses the shoes’ outsoles as its canvas. Through distinct global graphics and words in different languages, the shoe illustrates MJ’s impact and influence around the world. That sentiment lives on today, evidenced in this women’s exclusive model which features the phrase “Change the World” on the heel loop. The shoe also employs unique color schemes on both shoes using vegetable-tanned materials and natural plant-based dyes. 

Women’s Air Jordan I HI OG
This women’s release offers a twist on the Air Jordan I Gold Toe, switching out the patent gold from that model for “crinkle” silver — inspired by space innovation and the future of flight. The shoe’s color blocking balances genuine black leather overlays on the toe, tongue and collar, a white quarter panel and midsole, and crinkle silver details on the ankle, heel and toe box. This model comes in extended sizing (women's 5 up to women’s 16.5/ men's 3.5 up to men’s 15).

Air Jordan I Retro HI OG
Familiar colors applied with a fresh color-blocking scheme characterize this Air Jordan I Retro HI OG. The shoe brings genuine University Blue leather to the ankle, heel, toe and outsole, black on the Swoosh and collar and contrasts it with a white quarter panel, midsole, tongue and toe box. A black Wings logo with University Blue branding on the tongue finish off the model’s clean and classic detailing. 

Air Jordan I Retro HI OG
This new take on the classic Air Jordan I Retro HI OG takes inspiration from various design cues used in previous Air Jordan I models. Foldable eyelet-flaps, exposed foam on the tongue with a reversed tongue tag and tri-tonal color-blocking of Volt, University Gold and Sail simultaneously pay homage to iterations of the past while creating a new execution of the model. 

Air Jordan III Retro
Re-releasing for the first time since 2007, this Air Jordan III Retro returns with true-to-form coloring and upgraded materials. With hits of Sport Red and Orange Peel on the tongue, eyelets, Air bag and heel tab, the upgraded construction features a genuine leather upper, matte-finished midsole and elephant print overlays on the forefoot and heel. This retro arrives in a full family offering. 

Women’s Air Jordan IV
Another women’s exclusive, inspiration from space exploration showcases the strength and beauty of the technical materials used in spacesuits across this Air Jordan IV. The upper is made of a black and Starfish Orange metallic mesh and is complemented by matte TPU heel tabs and wings. Black mesh netting on the quarter panel and tongue bottom lead up to a raw-edge construction on the tongue upper exposing the foam material underneath. Hits of orange on the toe and heel of the rubber outsole complete the look. 

Air Jordan IV Retro
With University Blue genuine suede leather upper, this new rendition of the Air Jordan IV combines premium materials with a classic Jumpman color scheme. The shoe’s construction features OG mesh netting on the quarter panel and tongue bottom with recognizable cement splatter on the midsole, heel tabs and wings and is completed by a woven jock tag on the tongue. This model comes in new packaging and is available in men’s and grade school sizing. 

Air Jordan V Retro
An evolution of the Air Jordan V Stealth, which originally released in 2006, this model puts a fresh twist on the familiar colorway. An all-white genuine leather upper with the OG silver reflective tongue are accented by black on the midsole with a blue splatter finish and blue on the lace toggle and sockliner. The shoe, which comes with new packaging, releases in full family sizing. 

Air Jordan V Retro
Celebrating the iconic textural elements of the Air Jordan V in new places, this reconstructed and reconfigured iteration sees the OG reflective material typically found on the tongue upper now on the quarter panel and tongue bottom. This installment, releasing in men’s and grade school sizing, mixes suede leather, textiles and translucence in new ways while also maintaining OG details like the hallmark “23” branding on the heel and splatter finish on the midsole. 

Air Jordan IX Retro
Taking a more subtle approach to the Air Jordan IX, this rendition pairs subdued tones of black and charcoal on genuine nubuck leather with pops of University Gold throughout the sockliner and branding on the midsole, tongue and heel. The model maintains an OG construction and is available in a full family offering.

Air Jordan XIII Retro
Incorporating classic Starfish Orange — a color rooted in recent Jordan Brand history — this take on the Air Jordan XIII sits an OG genuine quilted leather upper atop the familiar panther paw-like outsole. Complete with the holographic cat’s eye along with a carbon fiber shank plate, this retro comes with OG packaging and releases in full family sizing. 

Models from the Jordan Brand Spring 2021 Retro Collection will be available in January on SNKRS.

View hi-res images here

 

jordan brand

The First Women’s Jordan OG Collaboration with Melody Ehsani

March 12, 2020 - The first Women’s Jordan OG collaboration with LA-based designer Melody Ehsani is rooted in bringing basketball to a new generation.

“The legacy [of the Women’s Air Jordan OG] speaks for itself,” says Ehsani. “It was an exciting time in history with the inception of the WNBA and all the incredible women who were coming into the game. The shoe is really an emblem of this moment, a first in many regards.”

Symbolizing women’s excellence on and off the court, the designer chose an updated approach to the Air Jordan OG SP x Melody Ehsani, and through a classic lens. The black and infrared shoe is highlighted by a cherry detailing — a symbol of abundance and closely associated with the goddess of fertility.

The Women’s Air Jordan OG SP x Melody Ehsani is available March 14 on Melody Ehsani's online store. The shoe will be available globally March 19 on Jordan.com and at select retailers.

nike sportswear

Undefeated Goes Retro Future for Second AM90

March 09, 2020 - If Undefeated's initial Nike Air Max 90 paid direct 1990s-homage, the second effort from the LA-based outfit delivers a sneaker design version of a retro futurist approach. 

Rugged leather from edition one is replaced by myriad materials referencing the ’90s New York street scene's adoption of technical outdoor gear. In respect for the function-first origins of those practical pieces, the shoe itself is striped down and the silhouette's features deftly reinterpreted for 2020. 

Approach to the design began first with  fabrication, trying to mix iconic sneaker fabrics, such as nubuck leather and hairy suede, with translucent materials and technical mesh to give a modern vibe to a classic silhouette.

This approach lead to some restructuring of the shoe's paneling to both reduce material and streamline the upper pattern. The Swoosh is thus elongated and the typical rubber "Air Max" marker above the Air-unit window is removed. Padding in the tongue and heel is also minimized, adding to the sleeker form. Additional details include a heel pull tab and tongue lacing reminiscent of the Nike Vomero 5. 

The colorways are a study in contrast — a concise, all-black look highlighting the depth and texture of the build, and a blue Undefeated exclusive, honoring past Nike ACG and Running footwear and apparel.

The Undefeated exclusive colorway was inspired by the colors and hues that came out of the golden era of running shoes — the late ’80s and early ’90s — and the pop colors of outdoor sneakers that were making noise from ’92 to ’95 in NYC.

The black Undefeated Nike Air Max 90 launches March 14 at Undefeated stores, followed by a second release March 19 on SNKRS. The Undefeated exclusive blue colorway retails on Air Max Day, March 26. 

To download hi-res images, click here

nike sportswear

The ISPA Air Max 720 Gives Nike's Tallest Air Unit a Lift

March 06, 2020 - The ethos is now well established: ISPA uses NIKE, Inc.'s robust portfolio of innovations to solve for the challenges of city life. These challenges are as varied as the human-made environment, and in the case of the Nike ISPA Air Max 720, the design decisions serve to stabilize Nike's tallest Air unit and safeguard it from bumps and bruises. 

What bumps and bruises? Think jostling for space on a metro train, stretching out to keep a door from shutting or bouncing through a rave. The challenges of city life are nuanced and, often, discrete. A solid Air Max can help keep one comfortable through it all. 

And, as Air Max is to the dance hall what an Oxford shirt is to American prep schools, the ISPA Air Max 720 incorporates a heel tab fastener that functions like a classic locker tab so that the shoes can be hung in glory after a night out. 

Elements for the shoe are drawn from the Nike React 87 (those should be familiar) and when applied to the Air Max unit serve to guide the bags' displacement for a firmer ride. On the upper, tight mesh cutouts offer breathability (again, the Air Max is to the dance hall...).

The shoe offers sophisticated solutions to a few unique, everyday problems, while managing to look awesomely futuristic.

The chrome colorway launches March 13.

To download hi-res images, click here.

nike football (soccer)

The Phantom VSN 2 Now Comes Dressed in Classic Hypervenom Colors

March 05, 2020 - The Nike Phantom VSN 2 Future DNA Hypervenom brings classic Nike Football design to one of the brand’s latest on-pitch innovations.

Originally released in 2013, the Hypervenom was dropped in an iconic orange and black colorway with a skull and crossbones graphic to signal an attacking on-pitch style to defenders. The Phantom VSN 2 Future DNA Hypervenom channels the spirit of its predecessor with throwback colorways and is updated with texture placed exactly where control is needed — on the instep for trapping, and along the outside of the foot for creative dribbling and flicking passes. 

Additional modern updates on this classic boot include a flexible mesh layer inside the cleat that adjusts perfectly to your foot and stays snug, while the hidden lacing system tightens easily and evenly with one pull, then stays tucked away.

The boot is the debut release from Nike Football’s Future DNA series, in which Nike’s current performance boots each pay homage to a classic Nike Football design. 

The Nike Phantom VSN 2 Future DNA Hypervenom is available today on nike.com. 

nike tennis

NikeCourt Readies Tech Challenge Revival

February 21, 2020 - Three decades on, and the Air Tech Challenge II still issues goosebumps to tennis and sneaker fans alike. Synonymous with the rebellious spirit of its most famous wearer, Andre Agassi, the shoe defined ’90s attitude on the court and introduced both an iconic tooling and an unmistakable upper pattern. The latter characterizes NikeCourt’s revival of the Tech Challenge — a new, Max-Air-equipped court shoe highlighted by those familiar vibrant graphics. 

A modified herringbone pattern provides the NikeCourt Tech Challenge 20 excellent traction. The aforementioned Max Air unit offers cushioning in the heel and helps create a smooth heel-to-toe transition. The medial side of the Air unit is hidden — helping to provide durability during slides — and ankle support is augmented by an asymmetrical collar. 

As in the original Air Tech Challenge II, the classic “Nike Air” logo appears on the heel. 

The NikeCourt Tech Challenge 20 releases February 26 for Nike Members and will be available February 29 on nike.com and through select retailers. 

To download hi-res images, click here.

nike football (soccer)

The Mercurial Dream Speed 2 Exemplifies the Speed of Light

February 19, 2020 - Everything about the second iteration of the Mercurial Dream Speed evokes its namesake. From the transition of colors representing the various frequencies of light (and their corresponding speed) to the numbers highlighted on the outlined Nike Swoosh (299,792,458 meters per second — or the speed of light), speed is the name of the game for the Mercurial Dream Speed 2.

The Nike Mercurial Dream Speed 2 drops February 20 on nike.com and will be debuted on pitch by Sam Kerr, Kylian Mbappé and Cristiano Ronaldo.

Nike By You

How to Get the Nike Air Max 90 Premium By You

February 17, 2020 - Remake the timeless Air Max 90 with a new Nike By You color palette inspired by ’90s-era print- and pattern-laden, crinkle-nylon apparel found in the Department of Nike Archives. In addition to upper graphics and speckled midsoles, translucent ’90s-era print outsole options and an Air Max logo are available to personalize.

The latest Nike By You offering drops February 24 on nike.com.

nike sportswear

Check Out the Air Max Bubble Pack

February 17, 2020 - Celebrating 30 years of the Air Max 90, Nike’s latest Air Max Pack ensures effervescence is in the air. The Air Max Bubble Pack derives its inspiration from bubble wrap — a play on Nike Air — employing a layered air bubble aesthetic for an iridescent effect. 

The latest Air Max offering drops February 29 on nike.com.

nike basketball

Nike Adapt BB 2.0 Chicago Gamer Exclusive

February 14, 2020 - The colorway of the Nike Adapt BB 2.0 was debuted by Memphis Grizzlies guard Ja Morant February 14 during 2020 NBA Rising Stars. As a Gamer Exclusive, the shoe will feature virtually inside NBA 2K20 and will unlock for physical purchase within the game in the coming weeks.

To download hi-res images, click here.