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jordan brand

Jordan Air Latitude 720 LX with Swarovski® crystals

September 06, 2019 - The women's-exclusive Jordan Air Latitude 720 LX with Swarovski® crystals comes in a flooded red upper and shines brightly with the application of 1,000+ dual-finished Swarovski® crystals placed on the Air Jordan VIII inspired straps, further evolving the Jordan Brand Flight Utility silhouette. A first-of-its-kind hangtag designed with crystals from Swarovski® adds to the elevated craftsmanship of the limited-edition style.

The Jordan Air Latitude 720 LX with Swarovski® crystals releases globally beginning September 6.

converse

Converse All Star Pro BB Archive Pack

August 07, 2019 - The All Star Pro BB Archive Pack applies two archival print colorways, one leopard and one camouflage, along with black laces and outsoles to Converse's minimal new basketball shoe. 

Converse first applied a graphic print — camouflage — to the Chuck Taylor All Star in 1983. Glow-in-the-dark animal prints followed in '88, and since then prints and colors have become a constant application to the brand's classic silhouettes. Delivering on the expressive energy of basketball, the Archive Pack marks the first time Converse heritage graphics have been applied to a performance silhouette.

The Converse All Star Pro BB Archive Pack will be available August 17 in China and August 20 in limited release from converse.com.

nike sportswear

Nike China Hoop Dreams Footwear Preview Fall 2019

August 07, 2019 - The fall lineup of footwear from the Nike China Hoop Dreams pack crosses over a range of silhouettes — basketball icons like the Nike Air Flightposite, running innovations like the Nike Air VaporMax Flyknit 3, stylish fixtures like the Nike Air Force 1 Jester XX — in a collage pattern that points toward the stylistic influence of early 2000s hoops culture in China, recalling the days of basketball posters and locker-room door customization .

Releasing August 8 throughout Greater China are the Nike Air Force 1 '07 and the Nike Air Force 1 Jester XX; the Nike VaporMax Flyknit 3 and the Nike Benassi JDI Print Slide. The Nike Shox BB4, the Nike Air Flightposite and the Nike Air Force 1 High '07 release August 31 throughout Greater China.

To download hi-res images of accompanying apparel, click here.

jordan brand

Jordan Brand Celebrates International Basketball With New Footwear Collection

August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, Jordan Brand is launching a footwear pack that includes four silhouettes: the new Jordan Jumpman Diamond, the Air Jordan XXXIII SE, the Air Jordan IV and the Air Jordan XII.

Jordan Jumpman Diamond

The Jordan Jumpman Diamond, the brand’s latest performance shoe and a collaborative effort between Tinker Hatfield and the Jordan Brand design team, carries a white, red and gold color palette and features an upper revealing the flag markings of the participating nations. Embodied on the inside of the tongue is the phrase “For the Love of the Game” in English.

"In designing the shoe, we were talking with Tinker about how you offer something with a certain attitude that still carries purposefulness," says David Cin, Senior Design Director for Jordan Brand Performance Footwear. "Tinker was looking for density in the frame where you need it most during gameplay."

The Jordan Jumpman Diamond releases August 8 in Greater China.

Air Jordan XXXIII SE

The collection’s Air Jordan XXXIII SE pairs white and gold colors with flag markings on the upper. Chinese characters spell “Love The Game” on the inside of the tongue.

"The FastFit technology of the Air Jordan XXXIII took us to a new place in how we could contain, and at the same time, how we could simplify," says Cin.

The Air Jordan XXXIII SE releases August 22 in Greater China.

Air Jordan IV

The silhouette is covered in a dominate hue of crimson and contrasting details in navy blue. The original mesh-filled cutouts of the Air Jordan IV are replaced with graphics inspired by the national flags from the participants of the tournament.

"The 30th anniversary of the Air Jordan IV is happening this year, and we wanted to celebrate that moment in the collection," says Cin.

The Air Jordan IV releases September 1 in Greater China.

Air Jordan XII

The Air Jordan XII is treated with the collection’s color scheme, while the national flag element is embossed on the lateral side panel of the shoe. The five Chinese characters meaning “Love The Game” read below the heel strap.

"The silhouette stands out in the pack as it was the first Jordan Brand game shoe to release in Greater China," says Cin. "The gold ties to the idea of playing for medals and trophies — achieving the same things that MJ achieved."

The Air Jordan XII releases August 24 in Greater China.

August 05, 2019 - Arriving in time for pro golf's playoffs, the all-white Air Jordan XI Low Golf features glossy patent leather on the mudguard and a leather-toned outsole plate.

The Air Jordan XI Low Golf releases August 8 on nike.com and at select retailers.

nike sportswear

Three New NSW Footwear Packs Celebrate the Evolution of the Swoosh

July 30, 2019 - The Nike Swoosh was drafted in 1971 by graphic design student Carolyn Davidson. Since then, it has transcended sport and become one of the world’s most recognizable logos. It was also subject to numerous articulations in the 1970s, ranging from the single Swoosh to the famous Futura logo lockup. Some of this diverse graphic design legacy is celebrated in a trio of new footwear packs, collected under “The Evolution of the Swoosh,” releasing from Foot Locker, Inc. (Foot Locker, Champs Sports, Eastbay, Footaction). Each carries a different articulation of the Swoosh across Air Max, Air Force 1 and React Element 55 silhouettes.  

Script Swoosh Pack
Available for men and kids, the Script Swoosh Pack overlays Davidson’s hand-drawn Swoosh on the Air Force 1, Air Max 97, Air Max Plus and React Element 55. It releases August 10.

Sunburst Pack 
The Sunburst logo was developed in 1972 while considering how to translate the asymmetry of a single Swoosh to apparel. The circular nature of the design allowed for club names to be arched over it — a regular conceit in collegiate and sportswear graphics of the era. The Sunburst Pack places this logo on the Air Force 1, Air Max 97, Air Max Plus and React Element 55. It releases August 28 in men’s sizes. 

Swoosh Chain Pack
Another apparel-born application of the Swoosh is an interlinking articulation intended to embellish tracksuits and other garments that employ taping. The origins in team gear inspire the Swoosh Chain Pack, created exclusively for kids, through '70s color schemes across the Air Force 1, Air Max 97 and Air Max Plus. The shoes release August 17.

To download hi-res images, click here

July 25, 2019 - With two bead pods, the Nike Joyride Kids Nova is engineered for the unique needs of young athletes. The cushioning helps maximize impact protection, while the stretchy upper minimizes on-and-off distractions. A midfoot strap secures the foot for all types of play. 

The Nike Joyride Kids Nova release August 15. 

July 25, 2019 - The Nike Joyride NSW Optik is designed specifically for women, and is notable for its sleek lace-less upper and premium materials. The leather heel and collar melds with a molded skin on the upper for a playful mix of traditional craft and modern detailing. Additional heel height gives the Joyride platform a unique stance. 

The Nike Joyride NSW Optik releases August 15 on nike.com

July 25, 2019 - The Nike Joyride NSW Setter stands apart thanks to a unique upper with rubber eyelets and stability patches. Tuned to keep the foot secure atop the ultra-plush, three-pod tooling, the Setter is "the muscle car" of the Nike Joyride family.

The Nike Joyride NSW Setter releases August 15.  

July 25, 2019 - The Nike Joyride NSW has a tuned two-pod configuration of Nike's latest cushioning innovation to enable 360-degree comfort.

The shoe releases September 1 in unisex sizing on nike.com.