September 26, 2019 - The history of the Air Max 90 follows a now familiar trajectory from performance product to streetwear staple. Designed by Tinker Hatfield and originally released as the Air Max 3 in 1990, the shoe became a cult classic following its reintroduction (and subsequent renaming) in the early 2000s.
In the ensuing decades, the Air Max 90 has taken many iterations along the path to footwear immortality, including coveted collaborations and clean, essential makeups. Part of the heritage is owed to an embrace in Europe, where the Air Max 90 has become synonymous with creative community across the continent and within Great Britain. The Nike BSMNT Air Max 90 City Pack is all about channeling that historic energy.
Three styles representing three cities — Glasgow, Manchester and London — have been informed by the Basement, a contemporary London-based collective connecting the city’s young creatives through inclusive online and offline platforms. Each distills its namesake's essential character and environment.
Paying tribute to this rebellious, joyous, forward-thinking community, continuously evolving and defying expectations, this Air Max 90 has a base of water-resistant, deep gray materials and heavyweight ripstop. The plush leather safety orange tongue and retro-reflective Swoosh and heel tab are inspired by the iconic traffic cone placed upon the head of the Duke Of Wellington statue in Glasgow's city center. The shoe releases October 5.
The second BSMNT Air Max 90 release drops on October 12 and captures Manchester’s fearlessness. The shoe is wrapped in two densities of hard-wearing and water-resistant Cordura. The jewel Swoosh is the first of its kind on an Air Max 90. The webbing and pull-tab system add a level of technical functionality. The quarter panel running around the shoe is made up of black 3M, which increases visibility while maintaining the shoe’s stealthy aesthetic.
The final iteration BSMNT Air Max 90 launches on October 19. The shoe takes inspiration from the ever-evolving city of London and its restless, creative power. Five tones of gray in an array of premium materials create a harmonious balance that simultaneously reflects the human and architectural diversity of the city. The raw, natural midsole is finished with a clear outsole. A transparent, velcro-edged Swoosh can be augmented by a choice of four detachable Swooshes — Yellow 3M, Dark Gray Corduroy, White Patent or Pearlescent.
Each shoe will be sold exclusively at select retailers in the city it represents and on the SNEAKRS app. A donation from the project will go to Youth Futures organization, which currently provides mentorship programming to young Londoners.
September 22, 2019 - The third in a line of weekly pregame cleats for Odell Beckham Jr. is inspired by the wide receiver's favorite Nike shoes. This rendition of the Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat is a nod to the iconic 2012 Nike Air Foamposite One “Galaxy," and leverages its iconic colorway and outer-space graphics.
The cleat will appear during pregame of the Cleveland Browns’ home game against the Los Angeles Rams.
September 16, 2019 - Nike is partnering with the International Girl Crew (IGC), a global collective of six women across different creative fields, to design three Nike By You Air Max palettes — for the Air Max 90, Air Max 95 and Air Max 97 — inspired by the group’s worldwide travels. Colorway options range from the mossy greens and grays of the Scottish highlands to rich purples and greens from fruit stands in Mexico City to the sandy spheres made by bubbler crabs on the beaches in Koh Lipe, Thailand. Customization extends to unique materials and finishes with the choice of classic Nike branding or the IGC logo.
The three Air Max palettes inspired by IGC release globally September 16.
September 16, 2019 - The second in a line of weekly pregame cleats for Odell Beckham Jr., this rendition of the Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat is inspired by an exclusive 2018 gold and grape colorway of the Air Jordan V.
The cleat will appear during pregame of the Cleveland Browns' away game against the New York Jets.
September 12, 2019 - Ace pitcher CC Sabathia will retire after the 2019-20 baseball season — and just as he's done throughout his storied career, he’ll close the regular season representing the Jumpman on his cleats. Check out the Jordan Brand PEs he's wearing to end his year:
Air Jordan III PE Cleat Navy (worn September 12, 2019)
This Air Jordan III PE Cleat features the classic navy elephant print mudguard and heel counter across a navy upper. Sabathia wore the cleat during an away game against the Detroit Tigers.
Air Jordan III PE Cleat Vallejo (worn August 24, 2019)
Sabathia donned these cleats, which come in the scarlet of his high school team from Vallejo, California, during a game against the Los Angeles Dodgers. Created with a faux-wool upper material inspired by a letterman’s jacket, the Air Jordan III PE Cleat Vallejo features the pitcher's number decal on the heel and also lists important coaches and adult figures from his life.
September 08, 2019 - The first in a line of weekly pregame cleats for Odell Beckham Jr., inspired by his favorite Nike shoes, this special rendition of the Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat takes on an iconic color scheme from 2011.
The cleat will appear during pregame of the Cleveland Browns' September 8 home game against the Tennessee Titans.
September 06, 2019 - The women's-exclusive Jordan Air Latitude 720 LX with Swarovski® crystals comes in a flooded red upper and shines brightly with the application of 1,000+ dual-finished Swarovski® crystals placed on the Air Jordan VIII inspired straps, further evolving the Jordan Brand Flight Utility silhouette. A first-of-its-kind hangtag designed with crystals from Swarovski® adds to the elevated craftsmanship of the limited-edition style.
The Jordan Air Latitude 720 LX with Swarovski® crystals releases globally beginning September 6.
September 06, 2019 - Each of Skepta’s Nike SK trainers share an element of his personal story, from travel to Morocco to building a fan base in Paris — and the SK SHOX is no exception. It does, however, extend a more transcendental tone than the three prior Air Max-based releases.
The SK SHOX is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing. “It made me realize that anybody could be a chief, but some people are brought up not thinking they can,” he says.
The shoe’s design extends this thought in the abstract. It incorporates elements of Skepta’s Nigerian heritage to share his familial respect. "I take pride in the fact that I know my surname, and I know where I’m from and both my parents are Nigerian," he says. "It was about bringing Nike to Nigeria and letting the kids know the energy."
That energy is also one that Skepta is keen to harness in this provocative shoe, to let everyone feel their dreams are within reach. The shoe becomes a conduit to share his point of view that the future is limitless.
"It is important to make people believe that they can feel royal — that if they work hard, their work will be recognized and appreciated and celebrated," he says.
Skepta's choice of the SHOX silhouette is rooted in a specific memory. “When I used to go to Manchester, all the kids were rocking SHOX. It was a real street shoe there. I liked their swag — the windbreakers and the SHOX," he remembers. "I thought ‘Yeah, let’s definitely do that,’ because I always remember those trips up north."
The Nike SK SHOX drop September 12 on SNEAKRS in Europe, SNKRS in Asia and Greater China, and at select retailers.
To download hi-res images, click here.
September 05, 2019 - Twenty-one athletes will wear the Jumpman on opening day of the 2019 NFL season, the second year of the on-field appearance by the Jordan Brand. Wearing the above cleats from left to right, Tyrann Mathieu of the Kansas City Chiefs, Earl Thomas of the Baltimore Ravens, Alshon Jeffery of the Philadelphia Eagles, Michael Thomas of the New Orleans Saints and Le'Veon Bell and Jamal Adams [not pictured] of the New York Jets; these are just some of the athletes who will wear team-specific colorways of the Jordan 1 TD Mid and Low.
Jordan Brand's football family includes:
• Alshon Jeffery (wide receiver, Philadelphia Eagles)
• Bobby Wagner (linebacker, Seattle Seahawks)
• Cameron Jordan (defensive end, New Orleans Saints)
• DeShone Kizer (quarterback, Oakland Raiders)
• Dont’a Hightower (outside linebacker, New England Patriots)
• Dwayne Haskins (quarterback, Washington Redskins)
• Earl Thomas (free safety, Baltimore Ravens)
• Jamal Adams (strong safety, New York Jets)
• Jimmy Garoppolo (quarterback, San Francisco 49ers)
• Joe Haden (cornerback, Pittsburgh Steelers)
• Jordan Howard (running back, Philadelphia Eagles)
• Jordan Reed (tight end, Washington Redskins)
• Le'Veon Bell (running Back, New York Jets)
• Malik Hooker (safety, Indianapolis Colts)
• Melvin Ingram (defensive end, Los Angeles Chargers)
• Michael Crabtree (wide receiver, Arizona Cardinals)
• Michael Thomas (wide receiver, New Orleans Saints)
• Sterling Shepard (wide receiver, New York Giants)
• Thomas Davis (linebacker, Los Angeles Chargers)
• Tyrann Mathieu (safety, Kansas City Chiefs)