August 17, 2017 - Inspired by the 15th anniversary of one of golf’s most anticipated women’s team tournaments, Nike athlete Melissa Reid will wear this Nike FI Flex PE, embellished with Swarovski crystals, during competition this week. Nike worked with Swarovski, the global leader in precision cut crystal, to create these one-of-a-kind shoes. A pair of the Nike FI Flex PE for Reid has approximately 1,028 Swarovski crystals total that were hand-applied by a crystal expert.
The colorway for the shoes was inspired by the team that Reid will compete for this week. Her nickname, Mel, also appears on the FI Flex.
January 07, 2019 - Both born in Australia, point guard Kyrie Irving and tennis pro Nick Kyrgios share a love for their heritage and a high esteem for the other athlete. That premise inspired a collaborative project for this January, when Kyrgios will wear a KYRIE 5-inspired Vapor X in Melbourne. (Irving will wear a KYRIE 5 based on Kyrgios' Vapor on January 7 against the Nets.)
The low-cut tennis version features the KYRIE 5 Flytrap-inspired upper for a lockdown fit and a Vapor X outsole, which includes a heel Zoom Air unit and is reinforced in high-wear areas to sustain Kyrgios through hardcourt play.
The Nike Vapor X 'KYRIE 5' releases January 14.
The debut colorways, “8-bit” and “Pixel,” draw inspiration from the vibrant tones of the ’90s tech world, and feature a white-to-lime gradient midsole, a hyper pink-to-white outsole and a sapphire heel clip.
The Nike Epic React Flyknit 2 “8-bit,” featuring a gray upper, releases January 17 for members only, while the “Pixel” launches January 31 on nike.com, and at select Nike doors.
December 17, 2018 - Adorned with Swarovski® Crystals, this edition of the Air Max 97 Gold adds a distinct dazzle to an already shimmering icon. The upper is made with Swarovski's proprietary Crystal Fabric, which refracts light with a bright, shimmering effect as the shoe moves.
The Nike Air Max 97 LX releases December 26.
December 17, 2018 - The special-edition Nike Air Monarch IV Snow Day arrives with an all-white, full-grain leather upper embellished with a chrome silver Swoosh and iridescent outsole — the overall effect reminiscent of a glistening, snowy day.
The sherpa collar nods to warm slippers, and the sockliner frames an imprinted Swoosh on freshly-fallen snow. A pop of orange on the midsole symbolizes a snowman’s carrot nose. Plus, a snowman figure is hidden in the embroidery details on the heel.
The Nike Air Monarch IV Snow Day releases December 18 on SNKRS Japan. On December 20, it releases on nike.com and in select Nike stores in Greater China, Europe and Korea. On January 3, it will be available on SNKRS North America and at Nike NYC and Nike by Melrose.
December 11, 2018 - A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia.
The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.
A deconstructed translucent Nexkin upper (a vessel to show personality through sock choice), low collar and big lift combine to complete the modern look. The four dots on the heel represent the four disciplines that brought the shoe to life — a reminder of the power of collaboration.
The tooling is perhaps the shoe's true signature feature. The Dia's elegant stack height is derived from the team's established goal for the shoe: to highlight the Air unit in the biggest way possible.
With that wish came a ton of questions, including things like what the heel would have to look like, where it would affect the shoe’s design and how to make it look beautiful rather than bulky. It also called for more foam, resulting in more comfort.
Limited quantities of the Nike Air Max Dia will be available December 13 on the Nike App and at select retailers followed by a wider release January 25.
To download hi-res images, click here.
December 10, 2018 - Jordan Brand is celebrating the theatrical release of Spider-Man™: Into the Spider-Verse with the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film, the shoe puts a twist on a classic colorway by introducing a new upper design and icy translucent outsole.
The Air Jordan 1 Origin Story releases in men's and grade school sizing December 14 on Jordan.com and at select retailers globally.