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Converse, Joshua Vides and Chinatown Market Explore the Bounds of Customization

July 16, 2019 - The Converse Chuck 70, built from the 1970 articulation the Converse Chuck Taylor All Star, has solidified a reputation as a designer favorite. For Los Angeles-based artist Joshua Vides and Chinatown Market’s Michael Cherman, the shoe is also an invitation for hands-on experiences. 

Cherman’s vision for the shoe employs a light-sensitive, multi-tone asymmetrical canvas upper, which transforms when exposed to UV light. Vides allows for a more intentional transformation: His Chuck 70 incorporates interchangeable Velcro panels in custom Pantone colors.

Converse adds to this mix by offering a third sneaker with its own evocative release. The UNT1TL3D pack carries an exaggerated midsole and an upper features hand-drawn iterations of the phrase “NOT A CHUCK” — an ode to DIY decoration and the notion that a Chuck is defined only by the wearer. 

All three shoes launch during ComplexCon Chicago, July 20 and 21, at the Converse booth. Broader releases for each of the Chuck 70s follow: July 26 for the Converse x UNT1TL3D; August 2 for the Converse x Chinatown Market;  August 16 for the Converse x Joshua Vides. 

March 04, 2016 - The Nike Flyknit Racer is now available in a bright "Santa Monica Sunset" colorway, inspired by the rich running heritage of the city and its residents' favorite time to train.

March 03, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra women's shoe arrives in Bright Crimson on March 3 at Nike.com.

March 02, 2016 - The Nike Air Max 1 Print juxtaposes a smooth, suede mudguard with a vibrant, seasonal cherry blossom-inspired upper.

nike sportswear

Nike Classic Cortez Cherry Blossom

March 02, 2016 - The Nike Classic Cortez Cherry Blossom shoe wraps the original Bowerman design in a seasonal print.

March 02, 2016 - The Nike Air Max Thea Print features premium lightweight cushioning, a low-cut profile and a seasonal cherry blossom print for lasting comfort and understated style.

March 02, 2016 - Inspired by the practice of meditation and the concept of Zen, the Nike Roshe One embodies simplicity. The Nike Roshe One Cherry Blossom gives the shoe seasonal appeal with a beautiful new floral print.

March 02, 2016 - Introduced by Nike Basketball in 1972, the Nike Blazer has since become a modern style staple. The Nike Blazer Mid Print features a seasonally-driven cherry blossom graphic.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

nike sportswear

Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.