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April 27, 2020 - The Converse G4 revives the brand’s loud, late-’80s basketball aesthetic for the modern positionless player through a dynamic combo of Nike React foam in the heel and Nike Zoom Air in the forefoot.  

The two technologies form a natural pairing for heel-to-toe transition. In the G4, the connection supports a cycle that absorbs, stores and transfers energy for movements on both ends of the court, and the responsive process is further supported by the reductive arch sculpting on the shoe’s outsole platform.

“The reload aspect comes from the Nike React foam technology in the heel, and the explosive component comes from the Nike Zoom in the forefoot," says Brandis Russell, VP of Converse Footwear. "When a player comes down on their heel, the shoe activates the stored energy, and allows him or her to propel forward, especially for relentless players like Draymond Green."

So, for example, as soon as a player like Green comes down with the rebound, there’s no hesitation—he’s already leading the fast break to make a play.

The upper, notably in the hi-top, is an extension of its cultural predecessor, the Converse ERX. The thicker collar padding at the ankle helps provide comfort, while giving the shoe its boot-like muscle.

The Converse G4 releases May 1 on converse.com

To download hi-res images, click here.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

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Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Midnight Navy on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in University Red on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Black on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Enamel Green on March 3 at Nike.com.

February 12, 2016 - The Nike Flyknit Racer returns in one of its original colorways: Blue Cactus, which celebrates Abdi Abdirahman, the first marathoner to qualify for the games in the shoe.

February 09, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in fierce purple/black/university gold.

February 08, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in white/wolf grey/black.