July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.
The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too.
Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials.
More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.
The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.
The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.
April 02, 2020 - The Jordan Brand Summer 2020 collection brings fresh takes to Jordan classics, weaving together Jumpman heritage and contemporary style. The new line offers something for everyone, including two Air Jordan V editions celebrating the silhouette’s 30th anniversary, a retro of the Air Jordan XIII “Flint” and new colorways of the Air Jordan XI low.
AIR JORDAN V RETRO
Celebrating the 30th anniversary of its release, the Air Jordan V Retro returns in its original Fire Red colorway. This latest rendition, which includes an iced-out blue rubber outsole, stays true to the 1990 OG details with the iconic reflective silver tongue and red Jumpman and Nike Air branding.
AIR JORDAN V SE
Paying tribute to the 30th anniversary of the Air Jordan V, this summer launch celebrates the legendary silhouette by combining its three most iconic colorways: Fire Red, Metallic and Grape.
AIR JORDAN I HI OG RETRO
An alternate version of Jordan Brand’s 2018 Purple Toe colorway on the timeless Air Jordan I HI OG silhouette, this summer offering comes with a white toe box and purple forefoot overlays for a clean and classic look.
WOMEN’S AIR JORDAN I HIGH OG
For the first time a graphic will be used on the women’s Air Jordan I HI OG, employing a seasonal tie-dye.
WOMEN’S AIR JORDAN IV RETRO
The shoe, a seasonal take on the Air Jordan IV, is designed to celebrate hope and inspire peace, love and harmony. It employs a white tumbled leather upper with an OG cement-like execution on the midfoot, toe and heel tab. Pops of red, green and yellow are featured throughout the netting, tongue and Air bag.
AIR JORDAN IV RETRO
The Air Jordan IV gets an all-white reset with subtle pops of color and metallic silver detailing throughout each of the four colorways: Court Purple, University Red, Pine Green and Team Orange.
AIR JORDAN VII RETRO
This fresh take on the Air Jordan VII employs a mix of vibrant colors on a light gray upper, and also includes the numbers 130014-100, referencing the style code of the original 1991 colorway.
WOMEN’S AIR JORDAN XI RETRO LOW
This Air Jordan XI Low is a new flip on one of the original sketches of the formidable Air Jordan XI Concord.
AIR JORDAN XI RETRO LOW
Combining the beloved Concord and Black/Red colorways, this updated colorway blends two legendary looks of the Air Jordan XI lineage for the first time.
AIR JORDAN XIII RETRO
Adhering to the original specs from 1998, the beloved classic is highlighted by using original reflective mesh on the upper, original Flint Grey wrapped midsole, mudguard and heel, and mesh overlays.
To download hi-res images, click here.
March 30, 2020 - With the Jordan Delta, Jordan Brand brings together its heritage of high-end material craftsmanship and high-tech construction methods. The shoe is designed for daily wear and is highlighted by an upper constructed with breathable mesh and augmented by lush suede overlays. The interior is seamless to prevent abrasion and ensure a smooth feel against the foot for all-day comfort. Additional padding to the collar and ergonomic tongue and heel loops further prioritize function-first design.
Underfoot, the Jordan Delta has full-length Nike React foam. The shoe's abstract herringbone pattern, which references a basketball mainstay for traction, delivers support and lightweight flexibility.
Minimal branding, in the form of hand-drawn elements, allows the form and construction of the Jordan Delta to speak for itself as a modern expression of the Jordan Brand.
The Jordan Delta SP, a Sail/Photo Blue-White version of the shoe, launches April 4 on Jordan.com and at select retailers. The Vachetta Tan colorway arrives May 14 in full family sizing, and the Black colorway releases June 6.
Download hi-res images and tech sheets here.
March 27, 2020 - The Nike Tiempo Future DNA Tiempo Legend brings classic Nike Football design to one of the brand’s latest on-pitch innovations.
Originally released in 2011, the Nike Tiempo Legend IV Elite was the lightest Tiempo of its time — by at least 20 grams. Even more enticing than its lightweight feel was its ability to stand out on the pitch: the cleat’s vibrant orange pop of color from the tongue, heel graphic, stud tips and laces created a stark contrast from the black premium leather upper (a signature of the Tiempo franchise). Nike Flywire technology was integrated into the leather for a midfoot lockdown and, overall, more dynamic fit, while enhanced vamp stitching was strategically placed for lateral agility.
With tribute to its predecessor, the latest Nike Tiempo Legend 8 gets OG Tiempo Legend IV Elite color treatment. Its fit and feel is defined by the Legend 8’s stitchless, quilted diamond pattern upper and Flyknit Fit Tunnel, providing a supportive and snug fit around the midfoot. Additionally, the boot has Quadfit mesh in the forefoot to prevent overstretch of the outer leather layer.
The boot is the fourth and final release from Nike Football’s Future DNA Pack, in which Nike’s current performance boots each pay homage to a classic Nike Football design, and follows the release of the Nike Phantom VSN 2 Future DNA Hypervenom, the Nike Mercurial Vapor Future DNA Mercurial and the Nike Phantom VNM Future DNA T90.
The Nike Tiempo Future DNA Tiempo Legend is available March 27 on nike.com.
March 20, 2020 - The Nike Phantom VNM Future DNA T90 brings classic Nike Football design to one of the brand’s latest on-pitch innovations.
Originally released in 2002, the Nike Air Zoom Total 90 II was the perfect blend of comfort, power and precision. Made of soft KN-100 — a strong, light material — the boot’s namesake stemmed from the creation of a cleat that would support player comfort for the total 90 minutes of a match. The cleat featured asymmetrical, off-center lacing for a larger boot-to-ball surface (which helps create a cleaner strike), as well as Zoom Air units in the outsole for optimal traction and stud pressure reduction.
The Nike Phantom VNM Future DNA T90 pays tribute to its predecessor’s classic black, white and red colorway, and translates the 2002 cleat’s goal of precision through modern Phantom VNM technology to facilitate a powerful strike. Most notably, the new boot comes equipped with a Precision Pwr strike zone in the instep — 13 ridges set at specific angles and ascending heights to help keep the ball down and to provide a bite on its surface.
The boot is the third release from the Nike Football’s Future DNA Pack, which finds Nike’s current performance boots each paying homage to a classic Nike Football design, and follows the release of the Nike Phantom VSN 2 Future DNA Hypervenom and the Nike Mercurial Vapor Future DNA Mercurial.
The Nike Phantom VNM Future DNA T90 is available March 20 on nike.com.
March 13, 2020 - The Nike Mercurial Vapor "Future DNA Mercurial" brings classic Nike Football design to one of the brand’s latest on-pitch innovations.
Originally released in 2009, the Nike Mercurial Vapor Superfly was the lightest, fastest iteration of the Nike Mercurial at the time, and served as a glimpse into the future of Nike football boots. For the first time on a boot, the original Nike Mercurial Vapor Superfly incorporated next-generation Nike Flywire technology in a streamlined upper. The purpose of the filament and fiber technology was to serve as a second skin, and offer a lightweight, stronger, more dynamic fit. It also housed a carbon fiber sole plate that reacted to the need for speed with strategically-configured blades for superior footing and quick cuts in any direction.
Paying tribute to its predecessor’s Max Orange and Metallic Silver colorway — debuting only on the pitch by the likes of Cristiano Ronaldo — the Nike Mercurial Vapor "Future DNA Mercurial" sees modern upgrades on a classically fast boot with the addition of high-tenacity yarns on the upper (an elevated version of the Nike Flywire technology used on the original), which keeps the boot from stretching. The 2020 iteration also has All Conditions Control to prevent the boot from being porous.
The boot is the second release from Nike Football’s Future DNA Pack, in which current performance boots pay homage to a classic Nike Football design.
The Nike Mercurial Vapor "Future DNA Mercurial" is available March 13 on nike.com.
March 12, 2020 - The first Women’s Jordan OG collaboration with LA-based designer Melody Ehsani is rooted in bringing basketball to a new generation.
“The legacy [of the Women’s Air Jordan OG] speaks for itself,” says Ehsani. “It was an exciting time in history with the inception of the WNBA and all the incredible women who were coming into the game. The shoe is really an emblem of this moment, a first in many regards.”
Symbolizing women’s excellence on and off the court, the designer chose an updated approach to the Air Jordan OG SP x Melody Ehsani, and through a classic lens. The black and infrared shoe is highlighted by a cherry detailing — a symbol of abundance and closely associated with the goddess of fertility.
March 09, 2020 - If Undefeated's initial Nike Air Max 90 paid direct 1990s-homage, the second effort from the LA-based outfit delivers a sneaker design version of a retro futurist approach.
Rugged leather from edition one is replaced by myriad materials referencing the ’90s New York street scene's adoption of technical outdoor gear. In respect for the function-first origins of those practical pieces, the shoe itself is striped down and the silhouette's features deftly reinterpreted for 2020.
Approach to the design began first with fabrication, trying to mix iconic sneaker fabrics, such as nubuck leather and hairy suede, with translucent materials and technical mesh to give a modern vibe to a classic silhouette.
This approach lead to some restructuring of the shoe's paneling to both reduce material and streamline the upper pattern. The Swoosh is thus elongated and the typical rubber "Air Max" marker above the Air-unit window is removed. Padding in the tongue and heel is also minimized, adding to the sleeker form. Additional details include a heel pull tab and tongue lacing reminiscent of the Nike Vomero 5.
The colorways are a study in contrast — a concise, all-black look highlighting the depth and texture of the build, and a blue Undefeated exclusive, honoring past Nike ACG and Running footwear and apparel.
The Undefeated exclusive colorway was inspired by the colors and hues that came out of the golden era of running shoes — the late ’80s and early ’90s — and the pop colors of outdoor sneakers that were making noise from ’92 to ’95 in NYC.
The black Undefeated Nike Air Max 90 launches March 14 at Undefeated stores, followed by a second release March 19 on SNKRS. The Undefeated exclusive blue colorway retails on Air Max Day, March 26.
To download hi-res images, click here.
March 06, 2020 - The ethos is now well established: ISPA uses NIKE, Inc.'s robust portfolio of innovations to solve for the challenges of city life. These challenges are as varied as the human-made environment, and in the case of the Nike ISPA Air Max 720, the design decisions serve to stabilize Nike's tallest Air unit and safeguard it from bumps and bruises.
What bumps and bruises? Think jostling for space on a metro train, stretching out to keep a door from shutting or bouncing through a rave. The challenges of city life are nuanced and, often, discrete. A solid Air Max can help keep one comfortable through it all.
And, as Air Max is to the dance hall what an Oxford shirt is to American prep schools, the ISPA Air Max 720 incorporates a heel tab fastener that functions like a classic locker tab so that the shoes can be hung in glory after a night out.
Elements for the shoe are drawn from the Nike React 87 (those should be familiar) and when applied to the Air Max unit serve to guide the bags' displacement for a firmer ride. On the upper, tight mesh cutouts offer breathability (again, the Air Max is to the dance hall...).
The shoe offers sophisticated solutions to a few unique, everyday problems, while managing to look awesomely futuristic.
The chrome colorway launches March 13.
To download hi-res images, click here.
March 05, 2020 - The Nike Phantom VSN 2 Future DNA Hypervenom brings classic Nike Football design to one of the brand’s latest on-pitch innovations.
Originally released in 2013, the Hypervenom was dropped in an iconic orange and black colorway with a skull and crossbones graphic to signal an attacking on-pitch style to defenders. The Phantom VSN 2 Future DNA Hypervenom channels the spirit of its predecessor with throwback colorways and is updated with texture placed exactly where control is needed — on the instep for trapping, and along the outside of the foot for creative dribbling and flicking passes.
Additional modern updates on this classic boot include a flexible mesh layer inside the cleat that adjusts perfectly to your foot and stays snug, while the hidden lacing system tightens easily and evenly with one pull, then stays tucked away.
The boot is the debut release from Nike Football’s Future DNA series, in which Nike’s current performance boots each pay homage to a classic Nike Football design.
The Nike Phantom VSN 2 Future DNA Hypervenom is available today on nike.com.