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Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

March 09, 2016 - The pattern on the new LeBron XIII young athletes' basketball shoe is inspired by the All-Star's favorite cereal.

March 08, 2016 - The Nike Metcon 2 "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by forged metal in a malleable state of change.

The second Nike Metcon 2 from the "Strong as Steel" collection arrives on March 14 at Nike.com.

March 08, 2016 - The Nike Metcon 2  "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the intensity of red-hot liquid.

The first Nike Metcon 2 from the "Strong as Steel" collection is now available on Nike.com.

March 07, 2016 - Inspired by Art Nouveau and the Parisian Metropolitan arches, the “City Collection" Nike Air Max 1 Ultra women's shoe has an intricate, curving print that pays homage to the City of Light's rich design history.

The “City Collection" Nike Air Max 1 Ultra arrives March 16 on Nike.com.

March 07, 2016 - Inspired by ancient Chinese architecture and textiles, the “City Collection” Nike Air Max 90 Ultra women's shoe has a bright pattern dedicated to the vibrant city of Shanghai.

The “City Collection” Nike Air Max 90 Ultra arrives March 17 on Nike.com.

March 07, 2016 - Inspired by Victorian patterns, the “City Collection” Nike Air Max BW Ultra women's shoe is an ode to London's design heritage.

The “City Collection” Nike Air Max BW Ultra arrives March 18 on Nike.com.

March 07, 2016 - Inspired by Art Deco design and the iconic Chrysler Building, the “City Collection” Nike Air Max Thea Ultra women's shoe is an ode to New York's architectural history.

The “City Collection” Nike Air Max Thea Ultra arrives March 19 on Nike.com.

March 07, 2016 - Inspired by Japanese wave patterns, the “City Collection” Nike Air Max Zero Ultra women's shoe is dedicated to the city of Tokyo.

The “City Collection” Nike Air Max Zero Ultra arrives March 28 on Nike.com.

March 04, 2016 - The Nike Flyknit Racer is now available in a bright "Santa Monica Sunset" colorway, inspired by the rich running heritage of the city and its residents' favorite time to train.