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Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

March 29, 2016 - Inspired by the Nike Air Force 1, the Nike LunarForce 1 G combines full-length Lunarlon cushioning with a waterproof leather upper and integrated traction using classic Nike Waffle lugs.

The Nike LunarForce 1 G is available April 1 on Nike.com.

March 29, 2016 - The print on the new KD8 young athletes' basketball shoe is inspired by the All-Star's favorite childhood snack.

March 28, 2016 - Last year Nike released the Air Max Zero, Tinker Hatfield's original Air Max design, which eventually became the Nike Air Max 1. Though the idea for the shoe was put to paper 29 years ago, its first real-life manifestation incorporated nearly three decades of Nike Air innovation. It may not have been the first Nike Air Max, but without it, the Nike Air Max 1 would not exist.

The Nike Air Max Zero Ultra returns March 28 in yellow with lightweight Ultra tooling at Nike.com.

March 26, 2016 - The Flyknit Racer is now available in the Fire and Ice colorway, inspired by the two keys to post-run recovery.

March 21, 2016 - Originally released over 20 years ago as a running shoe, the Air Max 95 now carries the classic "Persian Violet" colorway of the Air Max BW.

March 18, 2016 - The University of Connecticut Women’s team will debut this special KD8 Elite PE in the tournament.

March 14, 2016 - A rework of a classic 2002 color scheme, this version of Tinker Hatfield's iconic Air Max 1 combines elements of another Hatfield favorite, the Air Safari. 

The Nike Air Max Safari returns March 14 on Nike.com.

March 14, 2016 - The Nike Metcon 2  "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the strength of hardened alloy.

The third Nike Metcon 2 Amplify from the "Strong as Steel" collection arrives on March 21 at Nike.com.

March 09, 2016 - The pattern on the new LeBron XIII young athletes' basketball shoe is inspired by the All-Star's favorite cereal.