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Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

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Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Midnight Navy on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in University Red on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Black on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Enamel Green on March 3 at Nike.com.

February 12, 2016 - The Nike Flyknit Racer returns in one of its original colorways: Blue Cactus, which celebrates Abdi Abdirahman, the first marathoner to qualify for the games in the shoe.

February 09, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in fierce purple/black/university gold.

February 08, 2016 - The Kobe Mentality 2 — featuring a Flyweave upper and full-length Lunarlon midsole — is now available in white/wolf grey/black.