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Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

April 21, 2016 - Already a bold take on a classic silhouette, the Nike Blazer women's golf shoe is now available in leopard print and is being worn by golfer Michelle Wie during competition.

April 20, 2016 - The Charlotte Hornets are playing in these player exclusive Jordan Ultra.Fly shoes during the playoffs.

April 20, 2016 - The Charlotte Hornets are playing in these player exclusive Air Jordan XXX shoes during the playoffs.

April 20, 2016 - Jordan athlete Chris Paul is playing in these player exclusive Jordan CP3.XIX AE shoes during the playoffs.

April 20, 2016 - The Charlotte Hornets are playing in these player exclusive Jordan Ultra.Fly shoes during the playoffs.

April 20, 2016 - Jordan athlete Frank Kaminsky is playing in these player exclusive Air Jordan XXX shoes during the playoffs.

April 15, 2016 - The KYRIE 2 Crossover celebrates Irving’s signature move, which leaves defenders hypnotized. The shoe features distorted copy on the heels, varying from left to right, a metaphor for Irving’s deceptive crossover.

Irving will wear the shoe in the playoffs, and limited pairs will be available for sale beginning May 14.

April 09, 2016 - The Nike Flyknit Racer returns in an Indigo colorway, inspired by the early morning glow of a sunrise run.

April 01, 2016 - The Nike FI Premiere has a fully waterproof Flyweave upper, a flexible Nike-free inspired midsole and an outsole that uses Integrated Traction and four softspike cleats to provide the perfect on-course fit.