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converse

Converse Embraces Future-Forward In-Situ Design Principles

July 14, 2020 - With the Converse Chuck Taylor All Star Crater, Converse's 100-plus-year-old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts, but does so with a unique constraint: preserve the DNA of the world’s most iconic sneaker.

The All Star has its non-negotiable aesthetic cues — the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too. 

Translating the Space Hippie design ethos to the silhouette required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper materials and radically rethinking the use of reinforcer materials. 

More than 100 people collaborated to meet these challenges. Using in-situ design principles, their output included figuring out how Crater Foam, which expands differently than typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also developed unique uppers that employ Morphlon blends, which feature recycled polyester and recycled post-industrial textile waste scraps and lend an emotional pull-through to traditional Chuck uppers. By reconceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material, and created a new lacing system as a byproduct.

The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40 percent recycled content by total weight marker, making it one of Converse’s most sustainable sneakers to date. The aesthetic, in all its perfectly-imperfect glory, also forms the basis for future Converse Renew collections, which will draft off of select materials.

The Converse Chuck Taylor All Star Crater releases July 23 from converse.com.

nike sportswear

Nike Classic Cortez Cherry Blossom

March 02, 2016 - The Nike Classic Cortez Cherry Blossom shoe wraps the original Bowerman design in a seasonal print.

March 02, 2016 - The Nike Air Max Thea Print features premium lightweight cushioning, a low-cut profile and a seasonal cherry blossom print for lasting comfort and understated style.

March 02, 2016 - Inspired by the practice of meditation and the concept of Zen, the Nike Roshe One embodies simplicity. The Nike Roshe One Cherry Blossom gives the shoe seasonal appeal with a beautiful new floral print.

March 02, 2016 - Introduced by Nike Basketball in 1972, the Nike Blazer has since become a modern style staple. The Nike Blazer Mid Print features a seasonally-driven cherry blossom graphic.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

nike sportswear

Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Midnight Navy on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in University Red on March 3 at Nike.com.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Black on March 3 at Nike.com.